The commercials in this post include animated characters as motion graphics animation to promote healthcare products. Most of them include image and text graphics, audio voice-overs, and music. A standard business advertisement is supposed to at least include the answer to each viewer’s questions of what, why, how, and possibly also how much. As you watch these spots, try to remember the last time you saw each of them. Then also, see if you can figure out the answers to those standard questions.
Air Supra rescue inhaler
An online query for this product returns the results stating that an Airsupra inhaler is a prescription combination rescue inhaler for as-needed use to reduce the risk of asthma exacerbations. It can also be used by individuals who have been diagnosed with COPD. The animated graphics in this commercial include a dinosaur riding in a vehicle with someone who is assumed to have asthma. The voice-over explains that the common albuterol inhalers are outdated and old-fashioned so to speak and suggest that they can be thought of as “dinosaurs” in the treatment of asthma. The new-aged Airsupra inhaler is better suited to treat this condition. The words in the upbeat music celebrate the alleviation of discomfort that is made possible by this product as a way of encouraging viewers to purchase it. This ad makes use of text graphics, motion graphics, CGI animation, audio, and videos to promote the product. It is also an example of a live-action/animation hybrid video with the inclusion of the friendly dinosaur who represents an uncomfortable and possibly life-threatening condition.
America’s Best Eyeglasses
This commercial for discount eyewear is also an example of a live-action/animation hybrid video. In it the owl is a CGI animated character who talks to a potential customer about purchasing eyeglasses at a less expensive price. Although the owl is the only thing animated in the first part of the ad, there are motion image and text graphics at the end of the commercial. This could actually also be considered an example of limited animation because only certain parts of the owl are moving as he talks. Therefore, this owl in this commercial is a CGI limited animated character.
Cologuard
In this commercial, the cube-shaped Cologuard character helps promote the product that is designed to help individuals complete an at-home screening test for colon cancer. The CGI animated character is included in this ad along with motion text graphics, music, an audio voice-over, and videos.
Mucinex
The Mucinex commercials feature a green, mucus or phlegm blob whose name might be Bob. By now, you have figured out that just about all of these commercials are examples of live-action/animation hybrid videos. In this ad, the oval-shaped Mucinex mucus blob character is a CGI animated figure, which is shown living in an animated space that represents the patient’s lungs. In the ad, when the patient takes the medication, it expels or “evicts” the mucus in his lungs. This results in the mucus blob being sucked out of his place of residence. There are motion text and image graphics, along with an audio voice-over and music. This ad also includes animation that demonstrates the time lapse of the release of the medicine in the body to treat the ailment. This is true motion graphics. Also, the Mucinex box at the end of the ad is animated and appears to bump, kick or boot out the mucus blob. In doing this, we can see the use of the basic animation principles of anticipation and follow-through.
Repatha pharmaceutical ad
This commercial is so weirdly cute to me. I say this because of how the CGI-animated heart character’s hair is drawn on top of her head. This commercial for Repatha, a medication used to treat high cholesterol in adults and certain children, is prescribed by doctors to reduce the risk of heart attacks and strokes. The commercial includes motion text and image graphics, audio, a voice-over, and music. We can see the motion graphics animation in how the name of the drug appears when the heart character says it, and also when we see the arrow in the middle of the screen as the narrator explains the fact that the drug lowers the LDL-C levels in patients when it is used. At the end of the ad, there is an image of a heart that appears, grows larger and then disappears. This is also an example of motion graphics.
Robitussin Honey Severe Cough Syrup
The YouTube video describes the animated character in this commercial as a Window Bear. The CGI-animated character suggests that the woman take the Robitussin cough syrup that is being promoted by the ad when he hears her cough. But what is strange, is how he already knew she needed it before he got to the window and had it ready to give to her. And then, he says “Honey,” to which she responds, “Yeah.” But we realize it is because he sees her preparing tea with honey for what sounds to be a bad cough that she has. Anyways. There are motion text and image graphics in this commercial along with a voice-over audio narration. We can see the example of motion image graphics in how the homey is dropped into the Robitussin cough syrup bottle as the narrator alludes to the fact that the cough syrup contains real honey. In my opinion, this ad is strange in that she seems to get helpful assistance for one uncomfortable situation from what is evidently a much bigger problem – a talking, life-threatening wild forest animal who expresses a desire to “root through her trash.”
Stanton Optical
This Stanton Optical commercial is simply animated. By that I mean, it uses very little motion graphics and animation. It is one of the ads on this list that does not make use of live-action/animated hybrid videos. And it might not have any videos! The penguin is CGI-animated, but with the exception of minimal text motion graphics at the very end, the penguin appears to be the only thing moving. There is music and the penguin seems to provide the voice-over audio at the end. The only example of motion text or image graphics is at the end where we can see the company’s slogan slowly appear on the screen. I think I can do a commercial like that. I can get a job doing graphic design commercial ads for a Fortune 500 pharmaceutical company!
Xyzal Allergy Relief
This commercial gives the appearance of a live-action/animated hybrid ad but there is no live interaction between the CGI-animated character and any real people or other animals. The wise old owl is shown promoting the use of this medication to treat allergy symptoms. He is wearing a suit coat and bow tie and while speaking with a British accent, gives a credible recommendation for Xyzal to allergy sufferers making use of pictures and videos. There are motion text and image graphics and also the use of a time lapse motion graphic similar to the one in the Mucinex commercial. It also prominently displays the product in more than one frame in the ad.