Study Abroad Seoul, South Korea Amanda Pujadas

This store labeled “In & Out” is located in an underground market and has a selection of clothing that is varied between some pops of colors like pinks and light yellow hues but mostly consists of neutrals. It seems that those pops of color are what's trendy during the spring in Korea.

This shop is located in Ikseon-dong, near other shops and cafes. Though it may not showcase a clear storefront, their way of showcasing the type of clothing they are selling is by displaying a few options outside to capture the attention of people that may be passing by. This shop shows different colored garments, though they are all light-colored for what seems to be the spring and summer seasons, in contrast to the usual neutrals that are seen in other shops.

This shop is called Sculpstore, and it is located in Itaewon. On one side of the storefront, there is a sticker that seemingly describes the type of clothes they are selling. On the other window, it showcases a simple set-up of the clothing on a rack with various colors, like denim blue, white, different hues of blue, and orange. Though simple, it still gives you the opportunity to see some of the color options they may have in other garments in store. Through the picture, it can also be seen some other garments through the open doors of neutral colors, which go back to the usual color palette that seems to be worn by many locals in Seoul, with the exception of a few color pops here and there.

This photo consists of the storefront of a hanbok shop near the Gyeongbokgung Palace that includes different hanboks for different age ranges. It shows a hanbok for each member of a family, like a woman, a man, young women, and a little kid. The colors of the garments were shown as light colors and had floral designs.

<Wearing a hanbok in the Gyeongbokgung Palace>
This hanbok shop is located in Jongno. They sell a huge variety of different colored hanboks for all age groups. In the window displays, they showcased beautiful Hanbok sets with a white background and floral detailing around them. They also made sure to keep it well lit so that you're able to see the hanboks and the details on it.

This store, which is located in Hongdae, is called Berry. Similar to the previous shop, Berry doesn't have a storefront but has their clothing on display in the front of their shop. Their clothing has more of a neutral palette with some light colors like light blue, green, and yellow. These colors seem to be a consistent palette that is seen in stores and worn by people around the area.

This store has a bunch of clothing racks in the front showcasing the clothing they are selling, with more inside ranging from pants, shorts, and tops. On the doors in the entrance, they also have some tops hung up.

Other display showcasing mens clothing.

This Zara store was located in Gangnam. Their window displays were fairly simple, with just the mannequins facing the same way and showing some clothing they have to offer, with some lighting in the back to be able to see the detailing in the clothing, but it still doesn't take attention away from the garments.

Chic & Ludia is located on one of the streets of Insadong. Shoes are sold on one side and clothing on the other. Like other shops, there are no other visible storefronts, and they display clothing outside of their shop instead of having a storefront to bring in customers.

Located in Deungchon 2-dong, Mood Move includes a huge sticker on the door saying sale as a way to bring in customers and no clear window display. Though some outfits are hung up and seen to show off some garments they are selling.

Jundol Jeans is in Deungchon 2-dong. This store showcases a nice selection of neutral clothing on some mannequins, along with some hats. They also added some items to invoke a natural feel and further the spring spirit.

The top two floors of "Rainbow" also having a window display.

Rainbow was located on Myeongdong Street. This store stood out compared to others because of its bright neon lights, which attracted customers to go in and see what's inside. Not only that, but this store has three floors, and for the top two floors, they showcased a display of some clothing they may sell and how it can be styled.

This store was located underground in the subway station. Like other shops shown here, there is no visible window display, but they have arranged racks outside the store of their clothing and socks to attract people passing by to skim through the racks to see what they have to offer. As well as have top and bottom outfits shown at the front of the rack so customers can see how they can be styled.
The left side storefront of Covernat.

Covernat is located in Hongdae. They have a bright and colorful clothing selection compared to other stores and have some displays on their windows. This store had pretty spring vibes to it, making it an inviting atmosphere for customers passing by.

The right side storefront of Covernat.

Who's THAT is in Myeongdong Street? They showcased some racks showing some selections of tops, and on the other side, there are two mannequins set up for clothing that the store is selling inside for customers to get ideas on outfit pairs they can buy.

Located in Meongdong Street, Pinwheel has a variety of colored garments ranging from neutrals to pops of color. Similar to the other shops, the outfits are put on display on mannequins outside, with no visible window displays shown. As well as shoes that can be worn with those outfits.

This shop is located on Insadong Street. Its window display shows three outfits that can be seen in store with similar styles. As well as some purses they are selling. The colors on the garments are varied in dark colors, and some colors are included as well.

Urban lifestyle in nature is on Insadong Street. Just looking at the shop from the outside, it gives off serene vibes and looks warm and inviting. The window display matching its name is simple, and the garments shown are blues and whites with light-looking fabrics.

This shop, named Style of Lee Soo Mi, invokes a calm and sophisticated vibe. The entrance of the store has some neutral clothing on mannequins. The other window, on the other hand, has a large painting against a white wall with an outfit hung next to it, giving off a sense of artistry.

This shop is located in Insadong. It displays women's, men's, and children's clothing on racks and on mannequins. There are mostly neutral colors shown, with the exception of some colors like red and yellow.

This store, named Stigma, is located in Hongdae. I liked how different the stickers on the windows were, and it shows the trendy styles they may have. There are no other clear window displays besides a clothing rack with clothing. There are also two signs saying that there is a sale going on, which may encourage customers to go in and check out the clothing that they are selling.

This store, located in Insadong, shows some jewelry pieces as well as some tops for hanbok on display outside, with a mannequin on the window display wearing a hanbok. As well as some different purses on display to show the variety of things being sold there.

Located in Insadong, this storefront includes some outfit combinations as well as scarves to be worn with them. The colors of the garments are neutral, with the exception of some pops of color.

Postcards of locations in Seoul.