Client: Center for Social Value Enhancement Studies (CSES) Brief To better communicate research outcomes and industry insights to the general public, the organization expanded and improved its social channels. I produced weekly and monthly content across platforms and designed quarterly campaigns to promote institutional events and encourage audience participation. Design approach The serious and complex nature of the content created a high barrier to engagement on social media. To make the content more approachable, I leveraged the organization’s character and illustration assets to establish a friendly first impression. At the same time, mandatory logo usage and the consistent application of the brand’s red color as a key identifier reinforced credibility and brand recognition.