Adobe Firefly and Generative AI

Creators first approach

Adobe is committed to developing generative AI responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we’ll continue to work closely with the creative community to build technology that supports and improves the creative process.

Find Firefly inside Adobe apps.

Make amazing transformations in a snap with new features powered by Firefly generative AI. In just a few words, create new graphics, unlock endless color combinations, fill in or expand images, and produce dazzling text effects.

Use generative AI and simple text prompts to create the highest-quality output — beautiful images, text effects, and fresh color palettes. Make all-new content from reference images and explore more possibilities, more quickly.