Personal & Group Marketing Projects
Below is a curated selection of marketing projects developed in collaboration with my academic teams.
Bullseye Bore
BullseyeBore Core is a comprehensive business and marketing plan for an innovative, laser-guided drill accessory designed to eliminate drilling misalignment for DIYers and professionals. Our team identified a clear market opportunity driven by the growing demand for precision-enhancing tools within the $22B tool accessories market, targeting fixer-uppers, DIY enthusiasts, and skilled tradespeople aged 25–40. Through competitive and customer analysis, we positioned BullseyeBore as a premium, patented solution that outperforms existing drill guides by reducing drilling error to under ±1 degree. The plan integrated a full go-to-market strategy—including product design, pricing, distribution, influencer-led promotion, and a data-backed financial forecast—projecting first-year profitability and sustained growth over three years.
ZARA Marketing Plan
This team marketing plan developed a growth strategy for Zara by launching the ZARA Luxe Bedding Collection—an “accessible premium” extension that strengthens Zara’s lifestyle positioning while addressing sustainability concerns. We conducted a full situation analysis and SWOT, identifying key opportunities in digital shopping and eco-friendly demand, then built a complete go-to-market strategy across STP and the 4Ps (product, pricing, selective distribution, and IMC). The concept differentiated Zara from fast-fashion rivals by pairing minimalist design and sustainable materials with mid-premium pricing and app-first distribution to drive trial and engagement. We supported the launch with clear financial logic, including margin and breakeven estimates, plus a market opportunity projection that demonstrated strong category potential.
Improving Tesla's Competitive Advantage
This project evaluates Tesla’s eroding competitive advantage amid rising EV competition, slowing demand, and brand volatility. Using SWOT and Porter’s Five Forces, our team identified key risks—including an aging product lineup, increasing price sensitivity, and intensified rivalry from BYD, Rivian, and legacy automakers—while also highlighting Tesla’s strengths in software, vertical integration, and charging infrastructure. We developed and assessed three strategic alternatives, ultimately recommending a combined strategy of launching a mass-market affordable EV and expanding Tesla’s energy storage and solar businesses. This approach balances cost leadership and differentiation, positioning Tesla for renewed growth, diversified revenue, and long-term competitive resilience.
LINKEDIN Certificates
I’m a marketing and business professional who brings strategy, creativity, and consumer insight together to help brands grow. Whether I’m building a go-to-market plan, analyzing competition, or developing a full campaign, I focus on clear positioning, smart execution, and measurable impact. I’m excited to contribute to teams that value bold ideas, strong thinking, and real results.
Credits:
Created with images by shantihesse - "A reflecting skyscraper in Bangkok" • AboutLife - "Group of business people working with technology at a meeting in a conference room" • maksymowicz - "Chicago Downtown at Night" • Natee Meepian - "Close up young business woman sitting at table and taking notes in notebook on table is laptop and many books.,Student learning online.,Blogger."