bESPOKE VERBAL IDENTITY
Then:
Motive Retail’s language was overly technical and exclusive, only understandable by those who were “in the know.” While exclusivity can be beneficial, clear language ensures a broader appeal and a more profound, more immediate grasp of the whole experience, knowledge, and pedigree that Motive Retail offers the automotive industry.
Now:
Motive Retail’s inviting and authoritative language aligns with our ability to create bespoke integration systems. We go beyond plug-and-play for those who need it; our words are the building blocks that reflect our unique skills. It offers a solution-oriented approach, with the inclusion of choice words such as “pioneering,” “world-class,” and “coveted.” The brand is positioned to meet OEMs, DMSs, and Automotive Retailers on their level.
purpose
The correct language demonstrates follow-through and care.
Motive Retail’s voice is active, confident, powerful, and forward-thinking across all customer touchpoints, including web, social, email, and product experience.
As Mike Markkula wrote for Apple in 1997: People DO judge a book by its cover.
The words we use are part of that cover.
LINGUISTIC PRINCIPLES
connected: CURATED & DRIVEN
We communicate efficiently, using clear, solution-oriented language. We strive to be a helpful bridge and a path forward. Never overly complex, we carefully curate the details and emphasize Motive’s premium performance.
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Motive helps optimize things like business operations, staff efficiency, customer service, and data integrity using our suite of modern APIs based on STAR standards, high-performance integration tools, and expert support.
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Our impressive modern APIs and world-class integration tools transform business operations, staff efficiency, customer service, and data integrity – all based on STAR standards.
POWERFUL: INTELLIGENT & ROBUST
Our tone of voice is knowledgeable, transformative, and empowering. We don’t shy away from the power of our integration solutions. We are intelligent and convincing, backing up what we say with information, data, case studies, and testimonials. We believe a well-informed customer is a loyal customer.
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Jaguar Land Rover North America (JLRNA) contracted with Motive Retail to expand their Dealer Management System integration program. Using Motive Integrator Certify’s built-in tools and processes, they were able to simplify and accelerate DMS integration. As a result, PBS Artistogold and Auto/Mate AMPS were certified for production integration within six months.
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Chosen for our sophisticated solutions, Jaguar Land Rover North America contracted Motive Retail to polish and accelerate its DMS integration. Our performance-driven solutions reduced the time by 90%, allowing PBS Artistogold and Auto/Mate AMPS to be certified for integration within six months.
CONFIDENT: CLEAR & TRUSTWORTHY
We operate with integrity. We take ownership of our language because we’re proud of our products and solutions—with an active voice, we are exact. Our expertise, passion, and pedigree in the automotive space exude confidence in our work.
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We believe in supporting DMS providers struggling to integrate with OEM programs and third-party dealership systems with our proven APIs and Motive Integrator products.
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Motive removes the pain of DMS providers integrating with OEM programs and third-party dealership systems with bespoke API configuration and authorization protocols.
FORWARD THINKING: VISIONARY & PROGRESSIVE
We connect the future. Our language never fears the next evolution. We are visionary, progressive, and here to shape the data of tomorrow. With gender-neutral language and the requirement of excellence, we are the mavericks, blazing new trails and making connections for our customers.
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At Motive Retail, we approach every integration with an innovative mindset to help you streamline the process. We value transparency and communication, working with you every step of the way. We are committed to ensuring every integration is secure and compliant.
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At Motive Retail, we connect the future. It’s our privilege to tailor our solutions to suit the needs of your business not only for today but into tomorrow. Together, with full transparency, we ensure every integration is secure and compliant.
TAGLINES
Humans First, Data Second.
We Connect The Future.
Integration In The Fast Lane.
Connecting The Future Of Automotive, Today.
Integration so smooth your customers won’t notice a thing.
MOTIVE RETAIL WORDBANK
Attentive, Bespoke, Captivating, Connected, Compelling, Coveted Crafted, Customized, Curated, Detailed, Driven, Best-in-class, World-class, Prestigious, Seamless, Clean, Transformative, Inspiring, Clear, Effective, Elevated Established, Exceptional, Innovative, Intelligent Performance, Pioneering, Polished, Powerful, Precise, Remarkable, Riveting, Signature, Smart, Sophisticated, Tailored, Trustworthy, Quality, Visionary, Secure, Efficient, Knowledgeable.
Hi!
I'm CARLEE.
Copywriter and video editor who had the pleasure of crafting Motive Retail's voice for their official rebrand. Motive Retail is a leading automotive company offering custom APIs.
For this project, I worked closely with the Motive team and my Creative Director Drew Williams.
The goal was to make Motive approachable and future oriented, removing the complex technical jargon.