Marketing Report 2024/2025 Claire Hewitt-Demeyer

overview

It was an amazing 2024/2025 season, starting off with the tour stops and release of Claire’s human powered backcountry film Next Steps 2.0. Claire is increasingly focusing on larger film projects and human-powered adventures. Living in Lake Tahoe offers her year-round activities, enabling her to continually push the boundaries of her human-powered pursuits.The film was recognized by

Next Steps 2.0 was recognized by:

  • 🎥 IF3 Film Festival in Canada & nominated for 2 awards -
  • 🏆 Best amateur Female Snowboarder.
  • 🏆 Best Amateur Snowboard Film.
  • 🎥 Backcountry Film Festival
  • 🎥 Pangea Film Tour.
  • 🎥 Tahoe backcountry Alliance Film Tour

Claire was honored to be featured in a three page article in Tahoe quarterly for the film next steps 2.0 which highlighted her journey as being the first female to ride and backflip on Fannette Island located Lake Tahoe‘s iconic Emerald Bay

Photo by: Anthony Cupaiuolo

Top Performing Posts

More About Claire

Adventurer & Explorer

Claire Hewitt-Demeyer is passionate about exploring uncharted territories and the raw beauty of human-powered turns deep in the heart of the mountains. She strives for excellence in backcountry riding and aims to inspire individuals of all backgrounds to explore beyond the boundaries of the resort.

Professional Background

Claire is AIARE 1 & 2 certified and has completed a winter survival, Wilderness First Aid Responder course, Wilderness Navigation and Wilderness First Responder. Her primary objective for the 2025/2026 season is to expand her exposure through filming and seizing commercial opportunities. Along with creating youtube series of her monthly adventures in the backcountry.

BIPOC Advocate

As a member of the BIPOC community, Claire is dedicated to promoting diversity and inclusion in outdoor sports and adventure. She works to create opportunities for underrepresented groups to experience and enjoy the beauty of the backcountry, inspiring others through her own journeys and achievements.

Notable Projects & Media Exposure

Cover shot for Adventure Sports Journal

Next Steps 2.0 (Human Powered Film):

Weston Backcountry Blog
  • Backcountry Magazine Photo Annual Issue 155: View Here
  • Tahoe Weekly Magazine – Cover Photo: View Here
  • Tahoe Quarterly Magazine - Article: View Here

Career Highlights/Awards

  • Nominee for Best Amateur Snowboarder IF3 2024
  • MVP for Weston Backcountry 2022-2023
  • Rookie of the Year Award for Weston Backcountry 2020-2021
  • Best Photo of the Year - Weston Backcountry 2020-2021
  • 1st Place - Rail Jam, Red Bull Butter Cup - Northstar Resort 3/26/11
  • 1st Place - Rail Jam, Mountain Dew Vertical Challenge - Steamboat 3/31/08
  • 1st Place - Rail Jam, On Course Rail Assault - South Lake Tahoe 11/19/11

Contact Information

2025 BRAND PARTNERSHIPS

AKOVA

I’m proud to join the Akova Pro Team—a crew of athletes who live to explore, charge hard, and create with purpose. Whether it’s splitboarding deep into the backcountry, filming remote lines, or launching into type 2 fun missions, I’ll be representing Akova’s high-performance gear every step (and turn) of the way.

WESTON BACKCOUNTRY

Weston Backcountry Claire provided Weston with an abundance of engaging content for their social media platforms. Her wide influence and active lifestyle also gave Weston organic exposure across various platforms and mediums. After winning MVP for Weston Backcountry in 2022-2023 and the Rookie of the Year award in 2020-2021, Claire continues to deliver exceptional value to Weston as a Pro Athlete .

Akova

OTHER SUPPORTING SPONSORS:

  • KARAKORAM
  • THERMIC/SIDAS
  • BARTON HEALTH AND PERFORMANCE
  • TRU WILD
  • KIRKWOOD RESORT
  • OXBOW
  • SPLISH NATURALS

Previous films

Next Steps

Next Steps 2.0

Summary

For the 2025/2026 season, Claire's primary objective is to expand her exposure through filming and seizing commercial opportunities. Whether scaling new peaks or navigating challenging couloirs and chutes, venturing into uncharted territories fuels her passion. The raw beauty of human-powered turns deep in the heart of the mountains truly nourishes her spirit.

Above all, Claire aims to inspire not just fellow women, but individuals of all backgrounds to explore beyond the boundaries of the resort. Her journey involves progressing in backcountry riding and evolving into the best possible partner in the mountains. Striving for excellence in both aspects of her craft drives her to push her limits and embrace the untamed wilderness with unwavering determination.