Do be transparent and use factual and accurate information, which is based on evidence, when describing/marketing the course, and representing the University.
Do promote excellent rankings, for example that we are 1st in the World for Development Studies in the QS World Ranking, but only where we can clearly evidence the ranking or statement.
Do state that we are ’at the cutting-edge’ or similar statements but only if we have, for example, a piece of equipment, research expertise, or other asset that is more advanced or unique than in the majority of other Universities. All such statements need to be true and supported by evidence.
Do show the full price of the degree and all course-related-costs even where such costs may be considered minor, such as core field trips, equipment, professional body fees. Fee information should be provided upfront, clearly and accessibly, and with equal prominence. All materials including webpages, prospectuses (hard copy and online), emails and open day materials must show the full price and all charges.
Do say that things may change but be clear on what that is, when the changes will be known and how they will be communicated. For example, with courses it is important to explain that our modules are updated in January of the year of entry (for UG, PGT and PGR courses) so prospective students will need to revisit the website to check the details of the planned courses.
Do ask Student Ambassadors, to speak from personal experience and give personal examples, such as how they found the course or field trip, how they earned money while studying, and their top tips for saving money etc. These examples bring the course or University experience to life and are authentic.
Don’t make unnecessary material changes to courses, such as changing core modules, delivery, assessment methods and other elements of the degree. Material changes should only be made where necessary, and you should consult the CMA Handbook and seek advice on proposed changes. Compliance with advised course change deadlines are key.
Don’t omit Material Information from the prospectus, offer letters and other marketing materials which are considered to be part of the offer process and therefore highly influential on a student’s decision making. If Material Information is missing, this will now create compliance risk.
Don’t provide generalised, and inaccurate information, or present information in a way that could mislead. Statements such as ‘at the cutting-edge’, ‘world-leading’, ‘unparalleled student support’, ‘24hr well-being support’ or other similar statements should only be made where true and clearly evidenced. Failure to comply may now create a compliance risk.
Don’t make generalised claims about cost of living, such as affordability (of living/studying in Brighton), ease of commuting, availability of part time work that are likely to give a false impression or mislead a student.