CREATIVE BRANDING RESULTS
A creative professional with 15+ years of leadership experience in marketing, public relations, and social media strategies, benefiting traditional and digital corporate engagement. I have worked with clients across the country and have a keen eye and sharp insight into what moves people to action. I have been instrumental in assisting companies, corporations, and organizations improve their market presence, streamline their business processes, and dramatically improve their branding, leading to a direct correlation to a stronger bottom line.
Skill Set
- Interactive Experiences
- Building Connections
- Driving Engagement
- Boosting Awareness & Loyalty
- Product Development
- Initiatives and Launches
- Concept Testing & Prototyping
- Technology Briefs & Marketing Initiatives
- Managing Diverse Teams
- Channel Expansion
- Passionately Creative
Creative
As the Creative Director at WRIGHT, I am responsible for all print and digital media, public relations, sales support, and my office maintains all digital channels. My team and I play an integral role in new product design while leading corporate branding, promotion, marketing, trade show exhibition, and media relations. The Creative Services team also designs and develops presentations, creative briefs, product designs, and branding for external clients in multiple industries. I oversee the company's annual internal and external communications as well as manage the marketing and creative services teams. My office also maintains current information on competitors, industry trends, and new business opportunities.
Since 1961, WRIGHT Creative Branding & Labels has been a powerhouse in creative branding and label manufacturing around the world. WRIGHT enhances brands across various industries, from home furnishings to food & beverage, retail solutions, and beyond.
Branding
I also manage all Creative Services projects, including creative briefs, brand guidelines, design proposals, product development, prototypes, packaging, shipping, and project results. As a creative professional, I consider myself a lead player with a knack for successfully handling any marketing or design task, no matter how complicated or challenging.
CLIENTS
As a strong industry partner, WRIGHT has had the privilege of working with the majority of companies in the mattress manufacturing industry, among many others. Through the years, I have also worked with clients in diverse fields such as healthcare, education, professional sports, retail, chain restaurants, insurance, flooring, furniture, packaging, and much more.
Results
I focus on outcomes, not just results: I consider the bigger picture of marketing efforts and how they contribute to overall business goals. I look for context: it is necessary to be able to explain what the data means and why it's important. I am not afraid to experiment: I continuously test and refine strategies to optimize results.
SUCCESSFUL ANALYTICS
User ENGAGEMENT increased by 367%
"Simply the best branding and website this company has had in it's 54 years. Brad has not only dramatically increased sales and refined communication to all the industries we serve but has been an incredible creative force in product design and development."
Dan Swiniarski, President and Chief Operating Officer at Wright Creative Branding & Labels
ISPA BOOTH 2024 - WRIGHT
Researching the latest trends in apparel, fashion, athletic wear, and beyond we currated collections of four mock brands meant to explore various showroom solutions with new innovative products. Explore our creative brands and see never-before-seen products from our display last year. International Sleep Products Association - Columbus, OH - March 12-14th, 2024 - WRIGHT Creative Branding & Labels Booth 1225.
Thank you for your interest - please do not hesitate to click or call.
Bradley S. Barth
Credits:
© Bradley S. Barth - All Rights Reserved