13th Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
You Know Them When You'll See Them
- Agency: Leo Burnett UK
- Client: McDonald's
MCDONALD’S UK and Ireland campaign puts its breakfast menu front and centre, without ever showing a logo or product name. The minimalist visuals focus on breakfast icons so familiar they need no introduction. Through rich, close-up imagery, the campaign taps into sensory memory, evoking the taste, texture, and warmth of a classic McDonald’s morning. By stripping away every brand cue, McDonald’s asserts its cultural power, a brand so iconic it can rely entirely on instinctive recognition and emotional connection to its food.
Bar Dating App
- Agency: Le Pub Amsterdam/Milan
- Client: Heineken
HEINEKEN has introduced a new bar-dating app, unveiled through one of its global campaigns that celebrates spontaneous connection. With humour and charm, the campaign encourages people to break free from their routines, discover new bars, and turn every night out into an unexpected adventure that sparks real interactions. Through this playful, socially charged campaign, Heineken reaffirms its role as a catalyst for connection, a brand perfectly in tune with today’s culture of discovery, dating, and shared experiences.
Three Words
- Agency: Publicis Conseil, Paris
- Client: Axa
AXA has transformed a pressing social issue into a meaningful act of protection by covering relocation costs for victims of domestic violence within its home insurance policies across France. More than a communications effort, this initiative delivers real-world impact. The accompanying film captures both urgency and empathy, creating a message that feels deeply authentic. With this bold move, AXA demonstrates genuine social responsibility; a brand not only built to protect, but to care, standing as a truly human insurer.
Cheat Code
- Agency: Publicis Conseil, Paris
- Client: Orange & FFF
ORANGE, in collaboration with the French Football Federation (FFF), showcased the power of 5G+ through a bold and inventive social media activation. The campaign unfolded in two phases: first, French players appeared to “leak” a mysterious video, without any mention of Orange. Later, the brand revealed the twist, releasing a film that unveiled the technology and creativity behind the viral moment. By blending intrigue, innovation, and cultural relevance, Orange positioned itself as a brand that is ahead of the curve, one that connects with younger audiences through fresh, surprising, and highly shareable storytelling.