The client
Ruff Ryders Entertainment is a powerhouse in hip-hop music and culture, launching legendary artists like DMX, The LOX, and Eve. Beyond music, the brand is synonymous with motorcycles, street culture, and an unshakable, gritty identity. Now, expanding into the energy drink market, Ruff Ryders turned to KBL to develop the brand identity and packaging for their latest venture—RideOut Energy Drink.
How We Helped
Ruff Ryders turned to us to develop an energy drink brand that would honor their legacy while standing out in a competitive market. Our goal was to create a bold, high-energy identity that communicated RideOut’s clean, better-for-you formula while staying true to the raw, unapologetic Ruff Ryders spirit.
KBL Services:
- Brand Identity and Development
- Can and Box Packaging Designs
- Additional Promotional Items Designs
Our Strategy
Every successful branding project starts with three key objectives: defining the product’s unique value proposition, capturing the customer’s attention in three seconds or less, and ensuring the product authentically represents the brand’s identity and values. These principles shape our approach from day one, keeping the project focused and ensuring the final design is not only visually striking but also aligned with the client’s brand.
Capture the customers attention in three seconds or less
In a crowded energy drink market, instant recognition is key. To make sure RideOut stood out on shelves we focused on bold, high-impact design choices that reinforce the Ruff Ryders legacy while making the product instantly identifiable.
- We made the iconic Ruff Ryders "R" the hero of the design, creating immediate brand recognition.
- The vertical logo orientation ensures easy readability on slim cans, maximizing visibility.
- We leaned heavily into the signature Ruff Ryders red, a color synonymous with strength, power, and energy, making RideOut unmistakable in any setting.
Ensure the Product Represents the Brand
It was essential that the branding felt like a true extension of the Ruff Ryders legacy—bold, powerful, and deeply rooted in hip-hop and motorcycle culture. Every design choice was made to reflect the brand’s DNA while standing out in the energy drink market.
- We stayed true to Ruff Ryders' iconic colors, using their signature red and black to maintain brand recognition.
- The legendary "R" logo takes center stage, connecting the product to its powerful heritage.
- A repeating diamond plate pattern was incorporated into the design as a nod to Ruff Ryders' deep ties to motorcycles.
- A QR code was added to the can, seamlessly connecting consumers to the RideOut website.