CoolRooms Hotels Paves the Way for Expansion

Marking a New Chapter in CoolRooms Growth Strategy

Madrid, May 13, 2026 — CoolRooms Hotels has formalized the sale of Palacio de Luces, a landmark luxury property located in Asturias, which will now become part of the Único Hotels collection, entering a new phase in its evolution.

This transaction reflects CoolRooms Hotels’ role as one of the companies actively shaping the positioning of luxury tourism in Spain through authenticity, respect for destination, and a carefully curated approach to hospitality, while continuing to pursue a sustainable and distinctive growth strategy.

CoolRooms Hotels Expansion

CoolRooms Hotels continues to advance its international expansion strategy, remaining committed to elevating the art of travel through unique experiences deeply connected to each destination. As part of this roadmap, the company is preparing new openings in key destinations, including Palacio Duarte in Porto (opening this year), as well as future projects in Lisbon and Granada, further strengthening its position as a culturally driven luxury brand.

A Benchmark in Northern Spain

Over the years, Palacio de Luces has been much more than a hotel for CoolRooms Hotels. It has been a project where history, landscape, authenticity and sensitivity have come together to create deeply meaningful guest experiences and a strong positioning within Spain’s experiential luxury segment.

Miguel Ardid, President of CoolRooms Hotels, said: “Palacio de Luces has been a very special project for CoolRooms Hotels and a clear reflection of our approach to hospitality — deeply connected to destination, culture and identity. This transaction responds to a shared vision of the sector, where respect for the environment, authenticity and excellence in service are essential to creating truly distinctive experiences. We are proud of what has been achieved and confident that Palacio de Luces will continue to evolve with the same care and sensitivity.”

During its time under CoolRooms Hotels, the property has become a benchmark in Northern Spain, recognized for its seamless integration within the Asturian landscape, its distinctive gastronomic offering, and its ability to deliver genuine and memorable experiences.

This positioning has been consistently endorsed by leading international and national institutions. Palacio de Luces is part of the prestigious Small Luxury Hotels of the World (SLH) collection and has received recognitions such as the Michelin Key (2024 and 2025), inclusion in the Condé Nast Traveler Gold List as Best Getaway Hotel in Spain & Portugal, and its selection by Esquire as one of the Top Luxury Country Hotels in Spain. The hotel has also been a finalist at the Condé Nast Johansens Awards, while its restaurant TELLA has been recognized by Madrid Fusión for its gastronomic excellence. Most recently, Palacio de Luces has been nominated for the Condé Nast Traveler “Best Getaway Hotel 2026” and the Hola Viajes “30 Best of the Best 2026”.

About CoolRooms Hotels

CoolRooms Hotels is a collection of luxury hotels that restores and reinterprets iconic buildings in prime locations, bringing new life to their history and essence. Through a refined blend of culture, heritage and innovation, the brand creates unique and memorable experiences, where service excellence and the soul of each destination are at the heart of every stay. Its mission is to elevate the art of travel, transforming each stay into an authentic and deeply connected experience.