Health By Pamela Martinez

SOCIAL MEDIA STATIC POST DESIGN for dr. Sofia Duarte

Sofia Duarte Dentist Doctor

Tools: Illustrator & photoshop

Dr Stutz Branding design

*Brand Identity: Brand guideline: Logo, color, type, layout, stationery template design: business cards and letterhead, collaterals, in English, Spanish, and German.

✨ Project Highlight: Visual Content for Dr. Darío Burbano – Aesthetic Medicine Specialist

As part of my role at OVI Social Media Agency, I developed a cohesive set of visual assets for Dr. Darío Burbano, an aesthetic medicine specialist in Colombia. My work focused on designing educational and promotional content to build brand trust and drive engagement on social media platforms.

I created a series of carousels, stories, and branded posts to communicate complex medical procedures in a clear, approachable way. This included:

Educational carousels explaining treatments like vascular laser therapy.

Interactive stories to drive audience participation and inquiries

🎯 Hand Safety Target Game Design – Salud Ocupacional Integral Soy S.A.S.

As part of the occupational health awareness campaigns, I designed and illustrated an interactive printed target shooting game focused on hand safety.

Created detailed vector illustrations of hand anatomy (bones, muscles, tendons) to educate participants on injury risks.

Developed a visually engaging target layout that combines anatomical diagrams with scoring areas to encourage active participation in training sessions.

Designed the entire graphic concept, from iconography and color coding to typographic hierarchy, ensuring clarity and impact.

Delivered final files optimized for large-format print production and integration into occupational health events.

This project effectively combined educational content and gamification, promoting safety culture through an interactive and memorable learning experience.

Foldable Brochure – Alcohol & Drug Effects Prevention

Designed a square fold-out brochure combining clear infographics and anatomical illustrations to educate on substance abuse risks. Structured content with visual hierarchy and clean layout, optimized for high-quality print distribution in awareness campaigns.

Printed Infographic Poster – Cardiovascular Risk Prevention

Designed an informative poster as part of the Energízate health awareness campaign. This visual piece educates employees on cardiovascular disease risk factors, both modifiable and non-modifiable, and promotes practical prevention tips. Distributed in offices to drive proactive health habits.

Printed Display Design – Optic4Less

Created a clean, impactful display stand design promoting the Optic4Less virtual store. The piece features a QR code for instant access to the e-store and integrates bilingual branding, aligning with the group’s retail marketing strategy.

Business Card Design – Optic4Less

Designed modern business cards integrating brand identity, contact details, and QR codes for instant access to the online store. The layout balances clean typography with recognizable brand colors, enhancing credibility and accessibility.

Membership Program Flyer – Optic4Less

Designed an informative printed flyer detailing the exclusive membership plan tiers and incentives. The layout uses a clear hierarchy, engaging icons, and brand-aligned colors to effectively communicate eligibility criteria and benefits to optical shop partners.

Giveaway Reel – Optic4Less

Produced and edited an engaging social media reel to promote a giveaway campaign. Combined dynamic motion graphics, on-brand visuals, and clear calls-to-action to drive participation and boost brand awareness.

Influencer Campaign – Optic4Less

Led an influencer partnership to showcase eyewear collections, driving engagement and brand awareness through authentic video content.

Créditos:

Creado con una imagen de Chinnapong - "Men's health exam with doctor or psychiatrist working with patient having consultation on diagnostic examination on male disease or mental illness in medical clinic or hospital mental health service"