Welcome to Module 2!
Content by Kayla Clark (Kiss-Cut Studio) & Ariane Peralta (East Carolina University)
Accounting for an audience and creating human-centered design is a vital approach to graphic design. Identifying an audience allows you to make informed, specific design choices that will align with audience preferences.
Evaluating aspects of design - from color to layout to typography - help target a specific audience. For example, a brighter color palette would be more appealing to a 5-10 year old child, whereas a more muted, subdued palette may speak to an elderly woman who lives in Virginia. A 'friendlier' more delicate typeface/font will appeal to some audiences, while a 'bolder' typeface/fond will appeal more to others.
Remember to balance design decisions based on the content (this infographic contains a scientific process, therefore should inherently appear 'clean' and somewhat 'modern') as well as your demographic (a variety of adult-aged, non-scientists).
Create an infographic (see the 'What is an Infographic' section below) describing the water cycle. The overall format should be approximately 12"x12".
You can create the infographic from scratch, or use a templated resource (review the last section of Module 1 for templated/free resources including icons and images). Remember to use the tools/methods introduced in Module 1.
Each aspect of the infographic should be built with respect to your assigned target audience (listed below). This includes, but is not limited to:
- typographic styles
- complexity of language
- colors
- icons
- images
ASSIGNED TARGET AUDIENCES
- Garrett: create an infographic for Aliah Pitts
- Precious, Sarah: create an infographic for Milana Myles
- Alex, Autumn: create an infographic for Kieran Whalen
Abstract data visualization depicting the sleeping habits of Andrew Elliott's newborn (more info here).
GETTING STARTED
Remember to use the building blocks from Module 1. Consider collecting all pertinent information and beginning with a sketch to get the process started, then moving to the computer and digitizing.
SHARING FINAL INFOGRAPHICS
Once infographics have been finalized (at our final Module 2 session + Module 3 kickoff) export artboards in .png format. Use the following naming mechanism: lastname_firstname_infographic
Credits:
Created with images by Rawpixel.com - "Colorful abstract background" • Dmytro - "Aerial top view of a crowd people at the square. Mass gathering of people."