DVB303 ASSIGNMENT 2 LILY HALL n11349361

BREIF

Creating a fashionable, abstract perfume brand that reflects the street-style aesthetics. The colour palette would use a mix of monochromatic and vivid colours, to create a very interesting visual dynamic. The target audience for this brand would be young women aged between 18 to 25, who are into fashion and perfumes. This brand would be for those who likes perfumes but want something with a more unique design and aesthetic so that it would become a part of their style.

CONTEXT

The perfumes would be sold in the brand's shop, and online shop. As well as different cosmetic stores and pop up concept shops, with unique displays.

DELIVERABLES

Branding

The branding for the project, creating the logo, colour palette, patterns and choosing the fonts.

Perfume Design

Creating a unique perfume bottle design that can express the brand's aesthetics.

Brand Zine

A small compact sized brand zine that contains the brand aesthetics and contact details.

Posters

Promotional posters that would be placed both in stores and on the streets.

Social Media Account

Instagram account that contains images of the product and of images that express the brand's aesthetics.

Merchandise

Merchandises that fit the target audiences wants such as tote bags and t-shirts.

CLIENT

My client would be individuals who are looking into creating a unique perfume brand, but needs a designer to create the branding with all the designs and concepts.

EXPECTATIONS

• Quality visual aesthetics for the posters and zine, with attention to detail and good representation of brand theme.
• High quality graphic elements presented in social media account that would attract attention.
• The bottle design being unique and of quality.
• The packaging of the perfume being functional and creative

CONSTRAINT

• There potentially being not enough time to produce all the deliverables to the highest quality.
• Not having the ability to properly produce 3D models and physically creating the perfume bottle.
• Limitations to software knowledge

TARGET AUDIENCE_PERSONA 1

SARAH LEE

21

Sarah is a 21 years old full-time university student studying fashion in Korea. She loves street fashion and perfume, but is looking for a perfume brand that would match her unique style.

In her free times she likes to go to pretty cafes and shop for cosmetic items. Her hobbies include jewellery design, make up, and watching movies.

BRANDING PROCESS

As I had already designed a logo for assignment 1 which I was happy with, I needed to choose the colour palette, typography and pattern design. For the font of the brand I chose the font "Fieldwork", where the shape of the letters where quite modern and unique which suited my brand. I also used the same font with the logotype of the brand as I wanted the aesthetics to match.

The main colour palette is black, white, ultramarine, pink and grey. The pink and the blue are the accent colours which I will use as the lighting and as highlights in my print designs. As they are quite saturated vivid colours, I didn't want to overuse them as it can be uncomfortable for the eye. The other main colours are monochromatic colours which would be the colours mostly used for the brand.

The brand pattern is a very simple design, which is a repeat of the brand logo. This would be used in print designs, marketing materials and potential packaging papers.

And for the the brand I created a unique shape that replicates the shape of the perfume bottle. I created this element following the feedback I received from an industry professional where it was mentioned that the shape of the perfume was quite unique and could be shown visually to represent the brand.

The font I chose was 'Fieldwork', which is a font that uses subtle unique elements that makes it feel more fun and interesting. It's not too overbearing or too boring which I though was perfect for the brand.

Design Process

Software used: Blender

For the design of the perfume I considered multiple kinds of designs and shapes for the bottles. I also had to make sure the perfume design was produced quite fast so that I had enough time to create the packaging design.

I first tested different shapes and sizes within blender, taking inspiration from the perfume research and sketches from assignment 1.

Then after confirming the design that I liked I added extra details such as the inner bottle containing the liquid and making the bottom of the lid flat shaped.

Then to prepare the scene I created a back drop like in fashion shoots to create a background.

Then adding platforms to make the scene seem more realistic and adding a minimalistic touch.

Adding the texture to the bottle then the logo. Where i tested several different textures to see different combinations of colours and materials. For the body I wanted a clear glass, while for the lid I wanted different materials and textures that was unique.

Then I made different layouts and compositions with the perfumes, having single products shots and group shots so I had contents to use throughout the project.

I think that the perfume bottled turned out quite good. It was the first design I created on my own with blender which I thought was a fun and insightful process. I am satisfied with the final design as it is quite minimalistic and unique, where I think I tried my best within the framework of my abilities.

Design Process

Softwares used: Blender, Photoshop.

After brainstorming I decided that I wanted to do a horizontal sliding box design like in the inspiration image as I thought it fit the brand image. I also wanted to incorporate the broken off styrofoam texture in the box to hold the perfume, as I liked it's roughness and uniqueness.

I firstly made the shapes of the boxes and adjusted the the shapes and angles of the cut out in front of the inner box.

Then I shaped the styrofoam, where I had had to sculpt and work with it quite a big to make it look more natural. This process was quite difficult as I didn't have the skillsets to create a good styrofoam texture even after research. But I used a clay sculpting tool which I think was to the best of my ability.

Then I imported the perfume bottle shape to resize and fit the packaging.

After the shape looked right I combined the parts so I can start to texture everthing.

Then I needed a packaging design for the box, where I firstly exported the box's layout.

Then I created the design within photoshop, where I wanted to have the grainy texture on here as well, and have the brand shape as well. I looked at the colour palette and tested different colour combinations to put together.

Then it was exported as png and placed as image texture on the shape. I also added a thick card texture on the inner box and the dark grey styrofoam texture.

After all the designs are finalised I created the photoshoot scene like the perfume bottle. For consistency I also used platforms but cylinders and testing different layouts. As this was later in the project I was a bit better in framing the shots and composition so i was able to get quite good shots that I am satisfied with.

I think that the packaging turned out quite good, though I think I could have done better and added more elements if I had more time.

User Feedback:

They liked the grainy textures and how it feels very cohesive with the brand. I might also experiment with adding more graphic elements on the packaging which I wasn't able to do due to time restraints.

POSTER 1 DESIGN

I firstly started with researching poster and page designs that could inspire me. I looked into unique designs that use bold colours and unique, playful layouts that stands out.

I first started to consider elements that I would use throughout my posters. I wanted to use by brand logo, brand name, and flowers to imply that the brand has to do with scent. I also needed to be careful with out I display these elements such as flowers as it could potentially make the poster feel overly elegant and generic.

I firstly started with an stock image I found of minimalistic architecture which I though had the perfect mixture of elegance and trendiness that was perfect for the brand. I started to test different layouts and scales for the poster, where I found that placing the logo quite big drew attention and had visual interest because of the shape.

For the flower, I firstly add the grainy texture to it, then create a copy of it and change the overlay setting so it creates a blurry effect that was unique and added a flair to the flower.

I found that if I try to fill the background completely with the image it didn't feel right in terms of visual weight, therefore I needed additional elements and see how I could incorporate the brand colour palette cohesively into the poster.

I created a copy of the background and changed it's hue and saturation then placing it behind the logo, while changing the image setting to overlay/soft light. so it blends in. Then in the remainder space I attempted to fill it with black but it felt too heavy and decreased the uniqueness of the design.

Therefore I decided that I would remove the image from behind the logo and use it to fill in the space rather than making it all black. I think this was a good measure that increased visual interest and balance.

Then finally i placed the brand's main shape in front of the logo to link the poster back to the brand and making it clear what the product is.

POSTER 2 DESIGN

For the second poster design I used the image I found on a stock website as I thought that she embodied the aesthetics of the brand and how I envisioned the model of the brand would be.

As it's colour palettes didn't match the brand's I adjusted the hue and saturation to make it suite the brand a bit more and add the grainy texture.

Then for the floral element, I tested different flowers but found that the daisy flower overlayed very nicely on top of the figure.

Then I added the brand logo and logotype, where I changed the overlay setting for the logo so it created a good greyscale contrast with the colours.

But after feedback from fellow peers and an industry professional I found that I needed it to be in the same colour palette as the other posters and be coherent with the rest of the brand. I added the pink overlay from the colour palette, which I liked the monochrome aesthetics.

Then I added the brand shape in the middle as a coherent brand point.

POSTER 3 DESIGN

As I liked how the minimalistic architecture image worked in the first poster, I found a image that was similar in aesthetics to use.

Then I added a saturated overlay and the logo on top.

Then adding in the logo and a blurb text on top.

For the floral element I used a poppy which had good composition. It was quite difficult to find good images for flowers as they should be too elegant and should have a good balance of flower to stem. I didn't want there to be too much flowers but just enough that it becomes a statement piece on the page. I did the same effect as the first poster with the duplicate and overlay.

Then I added the brand shape to it with a saturated colour and changing the overlay effect.

I quite like how this poster turned out, where it is definitely more colourful than the other posters but still fits with the brand aesthetics.

POSTER 4 DESIGN

The base for this design was actually from the first poster design as i was testing out different layouts and combinations I found this particular layout quite interesting which I thought I could base other posters off from.

For this poster I started with the pink from the colour palette but in a more shaded tone so it wasn't overbearing for the eyes.

Then using the image element from the first poster on top of it with the black box as the visual anchor.

For the floral element I used this yellow flower which I thought formed a good contrast with the pink background.

Then adding the brand name at the bottom.

I quite like the aesthetics of the design and the colour contrast between the yellow and pink. Although I couldn't add the logo because I couldn't find a suitable layout, I think all the other elements work together cohesively.

Design Process

Software used: Indesign, Photoshop.

Through the zine research from assignment 1, I have concluded that I wanted textures within my zine. It should almost feel like stamps on paper, giving it a raw, aesthetic feel.

I firstly designed the cover page of the zine, using the flower element from the posters.

Then placing the brand name within the logo, making the text element more subtle.

Then I planned out what the content on each spread would be, the first page would be a about page that gives a small explanation on what the brand is about. Then the scent page, though I won't be adding a specific scent list, but more of the direction of scents the brand wants to explore. Then the style page, explaining the aesthetic of the brand. Then the final spread is the contacts with all the contact information for the brand.

As I wanted textured graphic elements on the page I found stock images which I added the halftone effect for a more stamp like look.

Then I selected other elements too add to the pages, including the brand shape and perfume.

I reused the floral element which I thought was a bit too colourful for the page so decided to turn it monochromatic and use it more for the background.

I added the texts and headers for each page, and keeping the text quite small so that the zine can be of an A8 size.

Then I combined the image elements to each spread, keeping in mind to keep everything minimalistic. I made a duplicate of the perfume shape ad overlapped it over itself which I think makes a great image element.

Then for the back cover I simply added the brand shape in the middle which I think is a nice touch.

I think the zine turned out nicely, where I focused more on minimalism and texture to create visual interest on the page. I think the fonts worked well with the graphic elements and I learned a lot of new skills and insights in creating design elements for print designs.

Design Process

Softwares used: Indesign, Photoshop, Blender.

I firstly created the instagram account taking the Nak perfume name.

Then I gathered different stock images that I though fit the brand themes. I also combined images together to create more layers of depths.

I gathered different product images and stock images and created a layout in Indesign so I knew what order I needed to post the images and how the composition looked side to side. I swapped out images that felt too repetitive and created new scenes within blender.

Then finally i posted all the images onto instagram, and added text to all the posts.

I also created mockup images for the instagram page adding screenshots of my phone screen and adding into the mockup.

I am quite happy with the instagram page as I was able to produce exactly what I had envisioned. I didn't want it to feel too commercial and product heavy, but more natural and aesthetic which I think I have achieved.

Software used: Rawpixel

I though of various elements for the merchandise, including t-shirts, hoodies and tote bags. I wanted them to feel of quality, while expressing the minimalism of the brand.

I mainly used the logo, brand name and the brand shape in these merchandises and didn't add too much elements to them. I liked the simplicity which played well with the brand.

I also attempted to different combinations of the logos on different products to showcase the possibilities of variations.

I mainly used the website Rawpixels which has a built in mockup editing program that allowed me to experiment with different varieties of mockups.