Dieu Dang Marketing and Communications @ the fashion institute of technology with a concentration on The Beauty, Cosmetics, Food, and Nutrition Industries

Vivienne Westwood Mock-Up Marketing Campaign:

For this project, our baseline requirements were to come up with a new product, concept, or idea that reflect a company or brand's established image. Through extensive research and data analysis that focus on VW's marketing mix and target market, we thought: how timeless a Vivienne Westwood eyeshadow palette would be?!

Link to Full Presentation Pitch: "Catwalk" Palette

Potential Press Release & Media Alert Mock-Up: Press Release

What if Van Leeuwen did a repositioning?!

Everyone associates ice cream with kids, but is that always the case? In my Copywriting class, I collaborated with a team to come up with an idea of how we could reposition Van Leeuwen to an older audience. With Van Leeuwen's image and brand identity kept in mind, we investigated creative ways on how Van Leeuwen could further appeal to Millennials, Gen X, and even Baby Boomers.

3-AD Campaign - Link to Full Research Presentation: Ice Cream Is More Than Just a Dessert

A PR PROJECT; Proposal for a CROCS X VAN LEEUWEN Collab

How would the public react if two very different brands worked together on a limited edition collaboration in time for the holidays?

Press Release Mock-Up: Crocs & VL Holiday Special Collaboration

HOW WELL WOULD A NEW BASKETBALL GAME DO IN CHINA?

In this proposal, I worked with classmates in determining what country a new video game based around Basketball could potentially thrive the most in. Through substantial research on both the gaming and sports industry, economic policies, government regulations, trends throughout the years, and consumer behavior, we landed on China.

Why Did We Choose China? Link to Full Research Presentation: NBA2k24 X PS5 IN CHINA PART 1

Campaigning in a Foreign Country:

How would we do it? After reviewing and discussing the research and data we have gathered, our team brainstormed creative ways that we could implement the video game into the Chinese social lifestyle and how it could cater to our target market with China's social and economic policies in mind. With key communication plans, along with monetizing success measures and detailed specific timelines, we constructed a comprehensive pitch in order to deliver our idea.

Link to Full Strategic Marketing Presentation: NBA2k25 X PSA IN CHINA PART 2

Creative Brief Report: Campaign Report

MARKET SATURATION

How can a BRAND differentiate themselves in a MARKET THAT IS SO saturated?

In this project, we wanted to focus on the rise of Crumbl Cookies, honing in on their strengths and weaknesses and leveraging possible opportunities within the market through understanding and considering key competitors. Looking at the overall marketplace in detail along with delving into the industry's competitive landscape, we utilized concise analytics and data in order to not only understand the regulatory, environmental, and technical factors, but to also determine how many of these brands are thriving among each other.

Link to Full Industry Research Presentation: Crumbl's Brand Positioning and Marketing Mix

Industry Research Report: Crumbl's Place in the Market

What can crumbl do?

How can Crumbl efficiently keep up with trends in a society that is so rapidly changing?

Based on the comprehensive information that we have noted, we worked to brainstorm various promotional strategies on how Crumbl can continue to sustain their relevance in the market. By utilizing integrated communication approaches, we offered possible recommendations, logical advertising tactics and potential timelines on how Crumbl could realistically deliver future company goals in order to keep up with evolving trends.

Link to Our Pitch Presentation: Crumbl's Marketing Mix, Recommended Tactics, and Promotional Strategies

FULL Pitch Report: Crumbl's IMC Creative Brief

other work and projects:

Event Planning
Music Album Event?! Through the Fashion Institute of Technology, my classmates, professors, and I organized a music industry event panel in collaboration with Universal Music Group to celebrate Nicki Minaj's "Pink Friday" album. This event was meant for FIT students to get a dive into the music industry, have the opportunity to network, connect, and engage in a Q&A session with UMG professionals, all while having fun and entering giveaways for Nicki Minaj merch.
Hosting tables for QR codes and social media content, organizing giveaways for on-branded CD's and vinyls, customized goodies with chocolate bars and mints, and fun tattooing station!
Live Interview, Video Studio Production, B-Roll Editing, and Streaming Promo Strategies
Link to Our Planning Script and Studio Cues: Ethan Minsker Interview Script (Full Streamed Interview Belongs to FIT)
Event Description
Fashion Forescasting

Prada's New Beauty Line Presentation: How Well is Prada Beauty Doing?

Laneige Research Presentation: LANEIGE POP-UP

What if Charmin introduced baby diapers among their competitors in the toiletry industry? Link to Full Research Presentation: CHARMIN NEW PRODUCT PITCH

Link to Full Company Pitch Report: "Charmin Cozies"

Bath and Body Works TV Commercial? NEW PUMPKIN CANDLE STORYBOARD MOCK-UP

Hello! A little bit about me; My name is Dieu and I am 21 years old. I study marketing and business communications focusing on strategy and consumer relations. I created this page to share with you some of the projects that I've worked on throughout my last 4 years at school that drive my passion! In my free time, I love to write, read books, cook and experiment with different meals in the kitchen, do my makeup on my bedroom floor, and try every coffee shop there is in New York City :) Please feel free to email me with questions regarding any concerns that you may have. I would love to work with you and I would be thrilled to speak with you further!

Website Link to my Internship and Work Portfolio:

Work Portfolio!