rich & cultural couture
"When I was in the art academy in Firenze, our director always reminded us of the importance of going out, look around, immersing ourselves in art as much as possible. To find ideas, to get ideas. You cannot do any kind of artistic work closed in your own world, without external influences".
custom and exclusivity
This personalised service allows you to benefit from a wide variety of fine fabrics, preselected by Max Stanco for their sophistication and quality.
The Couture Made to measure is made up of around 500 fabrics for sport coats, dinner jackets, coats and shirts and allows you to choose from different materials (Fine heirloom cottons, silk, linen, nettle.) and different customized patterns (Plain, textured, striped, flora, checked, etc.).
These can be personalized with hand embroidery designs, from silk to cotton threads from a small symbol to a whole designed garments symbol, designed and made exclusively for our clients, Which includes a solo garment or a an entire collection, designed together to best understand our buyers preferences and their clients.
zardozi Embroidery
Zardozi is a luxurious form of embroidery that is stemmed in ancient Persia and has been prized throughout the world for centuries. The craft involves the use of metallic threads and embellishments, such as sequins, beads, and pearls, to create dazzling designs on fabrics such as silk, velvet, and satin. The history of zardozi can be traced back to the Mughal era in India, where it was a favored art form among royalty and the moneyed elite.
Over time, zardozi embroidery has evolved, with new techniques and materials being incorporated into the craft. Today, zardozi is widely practiced in India, Pakistan, and Afghanistan, with artisans producing both, traditional and contemporary designs that showcase the magnificence and versatility of the craft. It has not only served as a symbol of wealth and opulence but has also played a crucial role in preserving cultural traditions and heritage. It has provided employment opportunities for many artisans, who have handed down their skills to the next generation, ensuring the continuity of this beautiful art form.
aari embroidery
A tradition born in the Mughal era, Aari embroidery is a craft that involves using a hooked needle, locally known as ‘aari,’ to create intricate designs on fabric using metallic threads, beads, and sequins. Originally reserved for the clothing of royalty and the affluent, this luxurious technique is now a popular choice for high-end fashion and accessories. The metallic threads, beads, and sequins used in this craft form create shimmering embellishments that serve as a testament to the skill and creativity of Indian artisans.
Crafted by skilled Indian artisans, the intricate embroidery captured the essence of opulence and sophistication. With this collection, Max Stanco has once again demonstrated its commitment to incorporating exquisite craftsmanship from around the world into his designs.
The use of Aari embroidery is a testament to its enduring beauty and appeal in high-end fashion. The detailed designs and gleaming embellishments created through Aari embroidery continue to capture the hearts of fashion enthusiasts, making it a true gem in the world of luxury fashion.
conclusion
The recognition of Indian artisans by luxury brands is a commendable development that deserves to be celebrated. This positive step represents a significant move towards greater inclusivity, highlighting the crucial role of traditional crafts and the artisans who uphold them. With this recognition, we hope the artisans will have more support and opportunities in the future. It will enable them to continue practicing the time-honored crafts and pass them on to the next generation.
By illuminating the exceptional skills and craftsmanship of Indian artisans, global luxury brands are creating a ripple effect that goes beyond just the fashion industry. This step helps preserve the cultural heritage, safeguards age-old crafts, and encourages sustainable practices. Furthermore, they are contributing to the financial empowerment of marginalized communities, which plays a crucial role in building a more equitable society. Max Stanco’s big step to acknowledge and celebrate his love for India and Indian artisans also paves the way for other marginalized artisans to receive the same exposure and backing, not just in India but across the world. Luxury brands, with their global reach and influence, have the potential to create a positive impact on the lives of countless people. By embracing the rich cultural heritage of diverse communities and promoting their unique craftsmanship, the industry can inspire a renewed appreciation for traditional arts and crafts and foster a greater sense of inclusivity and mutual respect.