Siera Everett Mastery Journal Full Sail University Media Design MFA

As you can see, it's not perfect with many flaws but I believe for a disciple I wasn't fully capable of trying to complete it at 4 a.m., it had to mean something. I choose to put my all into this project. It may not be perfect for a final but it shows the heart I put into all four years of my journey and beyond what I plan on accomplishing.

LinkedIn

Inspiration Post

I stumbled upon this reel when I was scrolling on Instagram.

This reel gives me a sense of peace that I'm not a mistake in this world regardless of how many I make while living on Earth. Most days I don't know why I'm here on earth, or what my true purpose is concerning my creativity. I hope while gaining this Mastery, I have the chance to open a door to my path in life and in God because He took his time to put me on the earth.

Mastery Capstone

1. Complete HTML Courses - Before beginning my master's program, I was looking into coding and wanted to understand the importance of it because I know with coding I can create certain graphics within Blackmagic or use them in other video editing software.
2. Research Pre-Production Skills - I've only been though the pre-production phase of video development a few times but I never broke down the process such as script writing, settings, themes, and storyboarding.
3. Work on Personal Editing Projects - Once I'm able to create scripts and ideas from scratch by utilizing research on how to create concepts, I would go into my editing software (After Effects, Premiere Pro, DaVinci) and try to create personal projects for my portfolio.
4. Utilize Social Media - Not only would I use these personal projects for my portfolio, but I would use social media to create content dedicate to my photography and graphic skills to make media that can catch the attention of potential clients.
5. Network With Filmmakers - If I can catch potential clients, I could also have the confidence to reach out to great editors, filmmakers and multi-media designers to fulling understand how to work in the industry or go into the entrepreneurial route.
6. Aim For Jobs In Production - In case I'm not lead into entrepreneurship, my portfolio will hopefully be built to where I can go into a production company and start as an editor assistant and get trained into acquiring a position as a Picture Editor.

MDM525 Week 1

Vision

My life aspiration is to design something capturing the essence of God and the art he created which is life.

I value God, morals, friends, family, and technology.

I’m able to notice the “something” in what everyone else calls nothing by finding the hidden gem in the area or solution to the problem.

I want to be able to create graphics and photo projects about God and the simplicities of life. I also aspire to learn how to maneuver in the creative business with networking and marketing concepts. If I’m geared towards teaching, I want to teach about the values of creativity and how it is in everything we do.

Value

Professional Media Designers

Amber Totten

• Faith
• Tradition
• Individuality
• Humor

John Whitney

• Originality
• Experimental
• Foundational

April Greiman

• Innovation
• Open-Mindedness
• Boldness
• Freedom

My Value System

1. Creativity
2. Faith
3. Authenticity
4. Open-Mindedness
5. Innovation
6. Freedom

Mission

My motivators are based on wanting to have the freedom to create while keeping financial stability to take care of those I truly care about.

By 25, I want to have stability in a creative field whether it’s photography, film, or graphic design.

Pillars Of Mission Statement

Spiritual – God comes first in my life decisions and creativity because He’s the first one to create creativity.

Personal – I want to be known for being able to break the rules or color outside the lines when it comes to media design.

Community – As a black female artist, I noticed we are not recognized in the media design field. I want to be able to reach out to them because they’re keeping their creativity hidden due to society not allowing them to branch out into a higher calling when it comes to their capability. This could lead to teaching and researching the call for diversity in media design.

Professional – I want to be known as an innovative, authentic freedom-thinker in the media design field.

After finding stability in the creativity field at 25, I want to pick up teaching in my 30s to give an open door for young female black creators who need the necessary steps to branch out.

Week 1 Design Challenge

MDM525 Week 2

Design Research: The Need For Courses And Strategies In Secondary Schools

Introduction

Imagine going back to school for a degree in design and there’s a stumbling block because it was never taught in the past. This stumbling block is called design research. As designers, it’s required to always begin research before executing a project. When teachers give students the time to research, it usually between an hour or a week to gather what’s necessary to create the project. In these moments, there was no structure or method to this research. If design research is so important, why wasn’t the first lesson on design in high school not taught as design research? If this were the first lesson, professionalism would form quickly from design research.

Values and Principles of Design Research

Research has been a crucial part of every process whether it’s design, science, literature, or even math. Most of the time, the research is either for a project or to prove a point. Design research leans on the path of projects, but it’s not just about the project. Design research is a systematic investigation that fuels innovation by understanding the users’ needs, preferences, and behaviors (Williams, 2024). In other words, designers must analyze the target audience and their needs. A chart Lee created includes the “Primary Processing Tool,” and for design research designers need to use empathy (Lee, 2012). With this empathy, designers can use their humanistic characteristics to understand what they want their audience to capture.

According to Annika Hey, design research eliminates bias and establishes speed and velocity through the structure. It can also fix design flaws and focus on the scope before development begins (Hey, 2023). This can happen by following methodologies and concepts such as generative and evaluative research, testing (usability and A/B), qualitative and quantitative research, and attitudinal and behavioral research (Hey, 2023) (Williams, 2024). Also, according to Kate Williams, the design research process consists of defining objectives, reviewing literature, identifying participants, collecting data, data analysis, synthesis and ideation, prototyping and testing, implementation and launch, post-launch evaluating, and documentation and sharing.

Generational Improvement with Design Research

If undergrad students and high schoolers were to read the previous paragraph, many of these methods would either confuse or become overwhelming. However, they may have unknowingly tapped into a few of the processes because of professors giving them a feel of true design professionalism. A statistic involving 300 people stated that 60% of students and 84% of adults believe high schools are not preparing students for college (XQ Reports, 2024). It’s a shame that only a few professors and programs care about students’ futures. For example, a professor named Alicia Quan began building a high school UX design course (Quan, 2020). She explained that as first graders, students have a “vibrant trial-and-error experimental learning style” that is “‘beaten’” out of them (Quan, 2020). She asked “‘What would our world look like if young people learned and practiced design thinking principles throughout secondary school age?”’ (Quan, 2020). That question should be on every design professor’s mind.

Design thinking plays a crucial part in research. This type of thinking is beneficial when taught early on. There is a program called Marker Empire that believes that “teaching young students design thinking helps them develop a growth mindset and important problem-solving, analytical, and spatial thinking skills” (Makers Empire). With this thinking developing at a young age, students can understand the importance of developing empathy. Empathy is a trait needed for design research to understand the target audience better. This itself creates a connection between design thinking and design research.

Closing

This is not a ploy to fall into child labor but to encourage creativity and confidence within themselves to know that they don’t have to live the “American Dream” or blend in with society because of standard thinking. High school should not be the place where design research is overlooked for a curriculum. It’s stated in Proverbs chapter 22 verse 6, “Train up a child in the way he should go and when he is old, he will not depart from it.” Believe it or not, if design teachers and professors took this perspective when teaching the first step of designing wouldn’t be completely overlooked as a Google task. Time must be taken to teach secondary schools the importance and basics of research design.

Work Cited

Are high schools preparing students for college?. XQ Reports. (2024, January 19). https://xqsuperschool.org/reports/are-high-schools-preparing-students-for-college/

Hey, A. (2023, June 22). The importance of design research. MentorMate. https://mentormate.com/blog/the-importance-of-design-research/

Lee, P. (2012, February 19). Design Research: What Is It And Why Do It?. Reboot Redux. https://www.reboot.org/2012/02/19/design-research-what-is-it-and-why-do-it/

Quan, A. (2020, September 21). Building the first high school UX course. Medium. https://ux-edtech.medium.com/building-the-first-high-school-ux-course-8bceb467fbbe

Why design thinking should be taught in primary, Elementary & Middle Schools. Makers Empire. (n.d.). https://www.makersempire.com/why-design-thinking-should-be-taught-in-schools/#schools

Williams, K. (2024, May 6). Design research: Types, methods, and importance. SurveySparrow. https://surveysparrow.com/blog/design-research/

Week 2 Design Challenge

MDM525 Week 3

Clientele: Client Needs, Client Communication, and Meeting Client Needs

Introduction

Every time people ride their car, watch TV, or purchase an item, they stumble upon some form of branding. This can include a form of packaging, a complimentary item, or a billboard. These brands, especially the most popular ones, have one thing in common. They are created to appeal to their audience. Designers begin researching to know how to appeal to the audience but how did they get the company to cooperate? They had to draft a client/designer relationship. To build that relationship, designers must know the client’s needs, develop communication with the client, and then develop a process to meet those needs. Clientele acknowledgment is the foundation of why the research process and design outcome can run smoothly.

Defining Client Needs and Communication

Knowing the client’s needs can sound like a butler knowing their master, but that’s not the case. According to David Young, client needs “refer to both tangible and intangible requirements for realizing the success of a project and maintaining a successful working relationship” (Young, 2023, e.g., p. 5). In other words, designers must union with their clients for the target audience. To create this union, designers need communication strategies concerning the client. Client communication occurs between a client and a business serving them which can be cultivated as written, verbal, or non-verbal (Willow, 2023).

When communicating with clients it is best to ask questions and become open-minded to build a foundation and shape the design approach (Firmansyah, 2023). Another way of communication is showing that diagrams have a narrative that can explain the context in an engaging way to take away confusion from the big picture (Read, 2023).

Once designers get over the hill of client communication, they can begin to understand the client’s needs. Moreover, they must understand strategies such as transparency, compassion, trust, availability, flexibility, control, and self-awareness to make a smooth design process appealing to the target audience (Willow, 2023; Young, 2023).

Case Studies

Client needs and communication were crafted greatly by a designer named Margo Chase when creating a brand design for a new company Chinese Laundry (Chase, 2008). She stated that they created a “quantitative and repeatable” process that the client could understand and repeat for any recommendations made for a design (Chase, 2008, e.g. 0:12-0:36). Her partner Chis Lowery explained that they communicated the process of their design and let the client know they are interested in the target audience, not the business (Chase, 2008, e.g. 0:54-1:16). This is a great example of how they communicated with the client to let them know the process of developing their needs for the audience.

Amy Biggart, a content marketer, explained that a key element to include when conducting a “customer-first strategy” is to create a product and service feature for customer feedback (Biggart, 2022). Biggart provided an example of a company called Groove, a SaaS help desk, where responses from clients helped the company bring out features appealing to the audience (Biggart, 2022). In this case, the designers allowed the client to establish their needs to improve the business and give satisfaction to the client at the same time.

The Relationship of Client Needs and Communication

Client communication and client needs go hand in hand when it comes to designing or any other career choice that involves research (marketing, science, and branding). For every designer, it’s important to know what business they are designing for. According to Ashleigh Hansberger, when communicating it’s best to learn the client’s business, who they compete with, and what makes or can make them better (HANSBERGER, 2022, e.g. p.5). Hansberger had an issue with the client’s business causing them to hold interviews and immerse themselves in the company. This allowed Motto “to develop a campaign strategy and design solution” that gave the client’s audience what they needed (HANSBERGER, 2022, e.g. p.6).

Margo Chase and her team took the same route but also explained their purpose as designers who choose the audience first. Of course, they did a huge amount and created their persona dedicated to who the business wanted to attract (Chase, 2008, e.g. 2:28-5:05). They ended up creating a brand that increased their sales by 40% because they used communication to show the company their work and foundation upfront before getting into the design process (Chase, 2008, e.g. 10:08).

Pros and Cons of Client Concepts

It seems simple to talk to someone and figure out who they are and what they want to achieve as a company; however, they don’t understand design language. The con is having to make sure designers don’t use technical terms that can confuse the company or leave them in the dark about what the designer is accomplishing. Without proper communication, designers lose touch with what the company represents causing improper designing solutions. Chris Willow stated, "Statistics show that 86% of executives and employees think the lack of effective collaboration and communication is the leading cause of workplace failures” (Willow, 2023 e.g., p.2). Also, because this a process of building a relationship with the client, it will take time to develop an understanding of what they need to be successful. This also includes the process of understanding what is necessary for the audience that can increase sales because designers still must see the marketing point of view.

Closing

Designers must take themselves out of the equation to see themselves as performer creating for the social norm. Client needs are based on the target audience's needs, creating a non-biased research process. During this process, clients should see why they need a specific designer for the brand they are looking for. Clients will see that when they are communicating effectively with the designer. Thus, the designer will perform a strategic process to meet the client’s needs and increase their experience as a great designer.

Work Cited Page

Biggart, A. (2022, August 24). Identifying and meeting customer needs. Conductor. https://www.conductor.com/academy/customer-needs/

Chase, M. (2008, September 4). Branding - Creative inspirations: Margo Chase, graphic designer. LinkedIn. https://www.linkedin.com/learning/creative-inspirations-margo-chase-graphic-designer/branding?u=50813145

Firmansyah, E. H. (2023, August 25). Understanding client needs: A crucial aspect of graphic design. Medium. https://medium.com/@ekohilmif/understanding-client-needs-a-crucial-aspect-of-graphic-design-a25cfe77878e

HANSBERGER, A. (2022, September 9). Designer’s Guide to communicating with clients. Motto. https://wearemotto.com/designers-guide-to-communicating-with-clients/

Read, J. (2023, October). Communication Patterns. O’Reilly Online Learning. https://learning.oreilly.com/library/view/communication-patterns/9781098140533/

Willow, C. (2023, August 29). Client communication: Definition, benefits, strategy + tips. SPP.co – Agency Client Management & Billing Software. https://spp.co/blog/client-communication/

Young, D. (2023, August 31). How to understand your client’s needs and challenges. Mural. https://www.mural.co/blog/client-needs

Week 3 Design Challenge

MDM525 Week 4

Reflection

Review of Design Challenges

Week 1

Week 2

Week 3

MDM350 Week 1

Brand Connection: Human Connection, Attention, and Personality

Human Brand Connection

Today creating a brand that fosters genuine human connection is crucial. A strong bond with the audience can cause businesses today to gain great importance on empathy and human connection. To engage customers effectively, Southwest Airlines strongly emphasizes emotional connection and storytelling (Southwest Airlines, 2020). Creating authentic storytelling and empathy can help brands connect with their audiences more effectively. Tjepkema and Bera focus on the importance of interpersonal relationships in building brands, contending that engagement fosters support and loyalty (Tjepkema, 2024; Jes, 2024). Organizations can build enduring relationships with their audience by emphasizing authenticity, personalization, and empathy.

Brand Attention

Brands may use a variety of tools to generate brand attention. Tony Pec emphasizes the importance of attention as an asset in today's competitive market, urging firms to provide enticing content and experiences to attract their audiences (Pec, 2020). Meanwhile, Haris Spahic offers helpful strategies to boost exposure and engagement, such as utilizing social media and generating memorable brand experiences (Spahic, 2021). Finally, Sam Addams covers the historical context and modern viewpoints on branding, providing useful insights into how techniques for capturing attention evolve (Adams, 2021). By incorporating these findings, companies may create complete methods for brand development that value attention as a crucial aspect of success.

Brand Personality

Brand personality is an essential part of branding that collects human traits associated with a brand. Debbie Miller discusses how companies may create distinctive identities to engage their target audience and change their attitude and dedication (Debbie Millman, 2015). Evan Tarver goes into the concept of brand personality, examining how consumers perceive a brand's attributes, values, and morals (Tarver, 2024). Additionally, a blog on Adobe Express emphasizes how crucial it is to include human characteristics in a brand's identity to create a consistent and long-lasting image (Brand personality, 2023). By collecting data from several sources, brands can create relatable and authentic personas that connect with their target market and foster strong relationships and brand loyalty.

Work Cited Page

Adams, S. (2021, December 2). Branding 1950 to today - brand design foundations video tutorial. LinkedIn. https://www.linkedin.com/learning/branding-for-designers/branding-1950-to-today?resume=false&u=50813145

Brand personality: Traits, examples, and how to define it. Adobe Express. (2023, October 24). https://www.adobe.com/express/learn/blog/brand-personality

Jes. (2024, February 23). How to create a brand that feels personal. BERA. https://bera.ai/how-to-create-a-brand-that-feels-personal/#:~:text=When%20a%20sense%20of%20personal,the%20less%20resistance%20they%20face.

Pec, T. (2020, May 13). Council post: Attention is an asset. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2020/05/13/attention-is-an-asset/?sh=3f3dcf133646

Spahic, H. (2021, December 29). Brand attention. The BrandOps Blog. https://blog.brandops.io/brand-attention

Tarver, E. (2024, June 2). What is brand personality? how it works and examples. Investopedia. https://www.investopedia.com/terms/b/brand-personality.asp

Tjepkema, L. (2024, June 3). Human connection and how your brand can achieve this. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2024/05/09/human-connection-and-how-your-brand-can-achieve-this/#:~:text=From%20the%20moment%20they’re,a%20boon%20for%20your%20brand.

YouTube. (2020, May 25). Southwest Airlines - more than a machine. YouTube. https://www.youtube.com/watch?v=MX3RdZL4YB8

YouTube. (2015, June 22). Why we brand | Debbie Millman. YouTube. https://www.youtube.com/watch?v=vQ0ht_9QxQs

Required Challange

MDM350 Week 2

Brand Audience: Audience Needs, A Brand’s Core, and Audience Connection

Audience Needs

Brand designers should be concerned about the audience's needs. The audience’s needs identify the demographic, behavioral, and behavioral traits that dictate effective communication. To effectively personalize messages, GfK highlights the significance of targeting and grouping (GfK, n.d.). The benefits of addressing the audience's concerns include stronger communication impact and higher reaction rates. However, there are issues, such as getting correct data and keeping it current over time (GfK, n.d.). The benefits of matching content to what consumers want are discussed by Simplicity Marketing, including building loyalty and trust. However, disadvantages include division or misunderstanding, which may damage brand perception (Simplicity Marketing, n.d.). Communication strategies and cooperation are assured when these elements are balanced. Understanding the audience with personas can also help a designer grasp the audience's needs. A creative agency called Young & Rubicam (Y&R) worked with Pepperidge Farm by “actively researching customer desires and behaviors” (FullSail, n.d.). They build a customer persona and refashion the packaging put equity in the product and gain stature in the marketplace (FullSail, n.d.)

Brand’s Core

Brand core means figuring out what makes the brand stand out in the marketplace in terms of its basic values, mission, and unique selling proposition (Schwarting, 2023). A brand's core contains its essence, personality, and promise to customers, according to Sam Adams on LinkedIn Learning, it serves as a foundation for consistent communication and positive interactions with customers (Sam Adams, 2022). Chelsea D’Angelo states establishing unique core principles improves staff behavior, decision-making, and brand loyalty (D’Angelo, 2022). However, there are challenges, like maintaining originality in the face of evolving customer demands and competition pressure. Benefits include creating a powerful brand voice that resonates with target audiences and may boost customer confidence and loyalty. Preserving credibility and trust in a competitive market helps make sure core beliefs and brand behaviors are in order. Nadja Schwarting, a consultant at Brand Trust stated that brand core values should be “perceptible” on all brand activities without “being comminated verbally” which will be the best obligation in the future (Schwarting, e.g, 1:00-1:20).

Audience Connection

Creating honest, targeted encounters that resonate with consumers emotionally and physically is essential to successful audience connection. Jonny Davis emphasizes engaging, diverse connections beyond traditional screen-based interactions as the future of entertainment within branding (Davis, 2023). Among the advantages are deeper client relationships, increased brand loyalty, and advocacy through positive experiences. Instead, there are barriers to get past, for example maintaining consistent engagement across several touchpoints and striking a balance between privacy concerns and personalization (Hayden, 2022). An ad for Pepperidge Farm shows that emotional connection can increase brand identity by showcasing the emotional attraction of connecting via shared experiences (iSpot.tv, n.d.). According to Mark Hayden, efficient audience segmentation enables marketers to customize communication to specific audience needs but it demands significant analytics and a combination of effort (Hayden, 2022). Thus, successfully connecting with audiences involves finding complexities while delivering original, similar experiences that align with consumer expectations and values.

Work Cited Page

Adams, S. (2021, December 2). What makes a brand?. LinkedIn. https://www.linkedin.com/learning/branding-for-designers/what-makes-a-brand?resume=false&u=50813145

Case Study: Pepperidge Farm. Full Sail Online Login. (2024, June). https://online.fullsail.edu/class_sections/194529/modules/732734/activities/4224980

Davis, J. (2023, June 30). Audience connection beyond the screen: The future of entertainment brand experiences. The Drum. https://www.thedrum.com/opinion/2023/06/30/audience-connection-beyond-the-screen-the-future-entertainment-brand-experiences

D’Angelo, C. (2022, July 7). How to Define Your Core Brand Values (With Examples). Brandfolder. https://brandfolder.com/resources/core-brand-values/

Hayden, M. (2022, July 1). The pros and cons of audience segmentation. Lytics Customer Data Platform (CDP). https://www.lytics.com/blog/the-pros-and-cons-of-audience-segmentation/

Pepperidge Farm Milano TV spot, “save something for yourself.” iSpot.tv | Realtime TV Advertising Performance Measurement. (2018, February 5). https://www.ispot.tv/ad/waDH/pepperidge-farm-milano-save-something-for-yourself

The Pros and Cons of Sharing Your Opinion with Your Audience. Simplicity Marketing, Inc. (n.d.). http://www.simplicitymktg.com/blog/the-pros-and-cons-of-sharing-your-opinion-with-your-audience/

Schwarting, N. (2023, July 10). Brand Core - BrandTrust definition. YouTube. https://youtu.be/wCGDh9M0UfI

Target audience: Definition, types, examples & analysis. GfK. (n.d.). https://www.gfk.com/brand-and-marketing-performance/segmentation-and-targeting/target-audience

Required Challenge

MDM350 Week 3

Brand Strategy: The Role, Collaboration, and Adjusting of Strategy

The Role of Strategy

Brand strategy is vital in choosing how a company positions itself in the marketplace and expresses its unique value to customers. In other words, decision-making on target markets, messages, competitive individuality, and overall brand identity must be made (Adobe Express, 2024). In Sam Adams' case study, a technological business set itself apart using creative ideas and user-centric design, emphasizing dependability and simplicity to appeal to its target market (Adams, 2021). On the other hand, Adobe includes digital experiences through its brand strategy, emphasizing creativity, innovation, and community involvement (Adobe Express, 2024). Competitive advantage and customer loyalty are two advantages of these techniques that Sarah Worsham emphasizes (Worsham, 2009). Although they have strong branding tactics, they also need to be carefully planned and carried out, with a warning about the challenges along the way. Challenges include adapting to market changes, maintaining long-term consistency in messaging, and ensuring alignment with evolving consumer preferences (Worsham, 2009). Ultimately, a well-crafted brand strategy not only guides marketing efforts but also shapes how a brand is perceived in the minds of consumers, influencing purchasing decisions and fostering long-term relationships.

Collaboration In Process

Brand collaboration refers to strategic alliances formed by companies, people, or groups to accomplish common goals including increasing market share, improving brand perception, or introducing ground-breaking products (Bozigian, 2023). To appeal to audiences, fashion brands, and artists work together to develop special garment lines. Courtney Bozigian uses a case study to illustrate this (Bozigian, 2023). With the brand's fashion-forward audience and the artist's fan base, this collaboration causes artistic creativity with fashion innovation (Bozigian, 2023). Similarly, Neumeier talks about Apple's collab with Nike on the Nike+iPod Sport Kit, which combined sports knowledge and technology to improve both companies' branding (Neumeier, 2005). By providing customers with an easy pairing of fitness tracking and music, this partnership enhances the market appeal of both businesses (Neumeier, 2005). Provercoffee, on the other hand, draws attention to possible disadvantages including settling disputes over creative direction or payment terms (Povercoffee, n.d., 2019). While there are many advantages to collaboration in branding, like increased reach and creativity, there are also risks, such as problems with spending and brand alignment. Clear communication, common objectives, and thorough planning are necessary for effective collaboration to guarantee benefits to both parties and long-lasting alliances that appeal to customers.

Adjusting For Audiences

Adjusting brand strategy involves tailoring marketing and branding tactics to resonate with specific target demographics or consumer elements (Najera, 2024). Designers optimize relevance and appeal while adjusting messaging, positioning, and product offerings. Kinecta Credit Union creates customized marketing messages and product offerings that cater to the needs and desires of their audience, highlighting their demographics and behaviors (FullSail, n.d, 2024). Josh Najera's insights further clarify this idea with a case study that shows how a meal delivery startup modified its branding to appeal to healthy millennials by emphasizing organic foods and sustainable methods (Najera, 2024). While warning against the dangers of rejecting current consumers, the broader effects of rebranding efforts emphasize how adapting strategy for audiences may renew a brand's image and appeal to new market segments (CommonPlaces, 2024). Adjusting a brand strategy to target audiences is vital for brands looking to increase value and relationship-building with specific groups of consumers. Although it offers significant benefits in market segmentation and adaptability, careful consideration of potential drawbacks such as complexity and execution challenges is crucial to ensure successful implementation and sustained growth.

Work Cited Page

Adams, S. (2021, December 2). Research - Brand Design Foundations Video tutorial: Linkedin learning. LinkedIn. https://www.linkedin.com/learning/branding-for-designers/research?autoSkip=true&resume=false&u=50813145

Bozigian, C. (2023, December 18). The Art of Brand Collaboration: How to Thrive Through a strategic partnership. Digital Silk. https://www.digitalsilk.com/digital-trends/brand-collaboration/

CommonPlaces. (2024, March 8). The Pros and cons of rebranding: Is it worth it?. CommonPlaces Interactive. https://www.commonplaces.com/blog/the-pros-and-cons-of-rebranding-is-it-worth-it

Full sail online. Full Sail Online Login. (n.d.). https://online.fullsail.edu/class_sections/194529/modules/732735/activities/4224988

Najera, J. (2024, June 17). Adapting your branding strategy to drive growth. Farinella. https://farinella.com/adapting-your-branding-strategy-to-drive-growth/

Neumeier, M. (2005, August). The Brand Gap. O’Reilly Online Learning. https://learning.oreilly.com/library/view/the-brand-gap/0321348109/ch02.html#ch02lev1sec1

Provercoffee. (2019, March 12). The Pros and Cons of Brand Collaborations. PR Over Coffee. https://provercoffee.com/2017/04/07/pros-cons-brand-collaborations/

The Ultimate Guide to Brand Strategy. Adobe Express. (2024, January 16). https://www.adobe.com/express/learn/blog/brand-strategy

Worsham, S. (2009, March 25). Advantages & Disadvantages of Different Branding Strategies. Sazbean. https://sazbean.com/2009/03/25/advantages-disadvantages-of-different-branding-strategies/

Required Challange

This project is a brand vision video from the assets provided using Adobe Premiere Pro. It's meant to show another way to present how a designer can illustrate a brand. This taught me how to present brands to a company using a video. I could benefit from this by practice video presentations that attracts the client and audience.

MDM530 Week 4

Reflection

Revisions

Required Design Challenge Week 1

MDM555 Week 1

Copywriting: Benefit Vs Features, Personas, and Writing Ad Copy That Sells

Benefit Vs. Features

Products and services presented to consumers are the core difference between features and benefits in copywriting. Features are certain traits or qualities of a product, including its size, color, or technical details (Mastropierro, 2024). Benefits, on the other hand, focus on how those features specifically meet the wants or desires of the customer, providing answers to issues or otherwise improving how they live. For example, a smartphone may have a fast processor or high-resolution camera, merely the advantages would overlook these characteristics that allow users to multitask well or take vivid pictures. Kayla Carmicheal, in contrast, highlights that for a message to be more effective, advantages should take priority over features. This approach helps customers understand the value proposition more clearly and makes the product or service more compelling (Carmicheal, 2021). However, Carmine Mastropierro provides examples of how emphasizing benefits can lead to more persuasive copywriting, eventually driving higher engagement and sales conversions (Mastropierro, 2024). By emphasizing consumer-focused interaction, these methods have advantages; however, it can be difficult to communicate benefits without having a thorough understanding of the unique demands and motivations of the target audience. For authenticity and effectiveness in influencing potential clients, copywriters must conduct in-depth research and customize their messaging in line with this principle.

Personas

Using personas, copywriters and advertisers may create stronger outreach strategies that respond to specific desires and needs by developing a deeper knowledge and empathy for various types of consumers. Personas are made-up depictions of the intended audiences based on demographic, psychological, and behavioral information (Kaur, 2018). For example, consumers who value fuel efficiency and the environment, plus those who are nostalgic and enjoy classic elegance, make up the target demographic for the VW Beetle campaign. Tesla is targeting early adopters of technology who are also environmentally careful, including luxury car lovers who appreciate performance and creativity, for a future model. According to Kaur, personas are essential for directing copywriting and marketing initiatives and making sure target consumers are communicated with (Kaur, 2018). However, accurate persona creation necessitates in-depth study and risks oversimplifying a range of customer behaviors. Saunders highlights how personalities can be used to improve copywriting and increase audience engagement (Saunder, 2018). Sustaining personas' value over time and modifying techniques in response to shifting customer preferences provide a problem. Personas offer valuable information for targeted advertising, but their usefulness relies on continuous study and development to ensure an accurate reflection of the different needs and behaviors of actual consumers.

Writing Ad Copy That Sells

Developing engaging material that motivates readers to act—usually purchasing goods or services—is the foundation of successful copywriting (Adaso, 2018). A headline's primary goal is to catch the reader's attention and persuade them to keep reading the advertisement. It must be short, powerful, and useful to the interests of the audience. The body copy expands on the promise made in the headline by offering more details, advantages, and arguments for the worth of the good or service. It should keep the reader engaged and strongly reinforce the advertisement's theme (Adaso, 2018). To turn interest into action, a call to action (CTA) is essential since it tells the reader what to do next, such as making a purchase, subscribing to a newsletter, or visiting a website. For instance, "This Baby Won't Keep You Up Nights" might be the headline of a Volkswagen advertisement from the 1970s that Klockau discusses (Klockau, 2018). To appeal to practicality and nostalgia, the body copy could go into detail about the car's quality, fuel economy, and iconic status (Klockau, 2018). The call to action could be "Few things in life work as well as a Volkswagen" (Klockau, 2018). This ad effectively uses each element—headline, body copy, and call to action—to capture attention, convey key benefits, and prompt potential customers to take the next step (Klockau, 2018).

Required Design Challange

MDM555 Week 2

Tune In: Brand Voice, Writing For Radio, and Brand Tone

Brand Voice

Brand voice is the distinct personality and tone a brand uses to communicate with its audience, shaping perceptions and fostering connections (Kenan, 2023). Volkswagen exemplifies effective brand voice development through reliability, innovation, and approachability (Rogalle 2022). Their communications often feature a balance of technical precision and emotional resonance, as seen in campaigns like "Think Small," which combined a focus on engineering excellence with a touch of humor and human connection (Rogalle 2022). This approach reinforces Volkswagen's reputation for quality and innovation and establishes a relatable and memorable identity in the automotive market (Rogalle 2022). Comparatively, brands like Fenty showcase a different yet equally effective voice characterized by boldness, direction, and authentication (Kenan, 2023). The benefits of a well-defined brand voice include consistency across communications, emotional engagement with audiences, and differentiation in competitive landscapes (Qualtrics n.d, 2024). However, maintaining relevance and avoiding misinterpretation requires constant adaptation and sensitivity to evolving market dynamics and audience expectations (Qualtrics n.d, 2024).

Writing For Radio

Writing for radio involves crafting scripts knowingly tailored to engage listeners through audio-only channels (Voice123 Editorial Team n.d., 2023). It requires concise, vivid language to convey messages effectively within a limited timeframe. Volkswagen's radio ads, like the international spots, often maintain a brand voice characterized by reliability, innovation, and sometimes a touch of wit or charm (YouTube n.d., 2017). For instance, in a Volkswagen Jetta radio ad, the brand voice typically focuses on engineering excellence and the joy of driving, aligning with their broader image of quality and practicality (YouTube n.d., 2017). This consistency helps reinforce Volkswagen's brand identity across different marketing channels, ensuring its messaging resonates with its target audience (YouTube n.d., 2017). Evaluating these ads against sources like Hicklen and Voice123 Editorial Team emphasizes the importance of clarity, emotional appeal, and a clear call to action in radio scripts (Voice123 Editorial Team n.d., 2023; Hicklen, 2022). When executed well, writing for radio can effectively capture attention, communicate brand values, and drive listener engagement, all while staying true to the brand's established voice and identity.

Brand Tone

Brand tone is how a brand communicates its personality and emotions through language. It encompasses the style, attitude, and emotional undertones used in all forms of communication, ensuring consistency, and reinforcing the brand's identity (Plahonina, 2024). In the case of Volkswagen's radio spots, such as those for the Jetta, the tone is typically characterized by confidence, reliability, and sometimes a touch of humor or sophistication (Rogalle 2022). This aligns well with Volkswagen's inclusive brand voice, emphasizing innovation and quality engineering while appealing to a broad audience (Rogalle 2022). Consistency between the brand's personality and the tone used in specific mediums, like radio, is crucial. It ensures that the messaging remains coherent, resonates authentically with the target audience, and strengthens brand recognition and loyalty over time (Gunter, 2024). Deviating from this consistency can dilute the brand's message and confuse consumers, potentially undermining the brand's efforts to build a strong, recognizable identity. Therefore, maintaining alignment between brand personality and tone across various message channels is essential for effective brand communication and consumer engagement (Gunter, 2024).

Work Cited Page

Brand voice: Definition, benefits, and tips to create one. Qualtrics. (2024, February 7). https://www.qualtrics.com/experience-management/brand/brand-voice/

Gunter, J. (2024, April 10). How to find your brand’s unique tone of Voice. Contentoo. https://contentoo.com/blog/how-to-find-your-unique-tone-of-voice/#:~:text=Pros%3A%20Makes%20your%20brand%20seem,needs%20to%20be%20more%20straightforward.

Hicklen, H. (2022, June 22). How to write a radio ad script (with examples). Clutch. https://clutch.co/resources/radio-ad-script

Kenan, J. (2023, September 30). Brand voice: What it is and why it matters. Sprout Social. https://sproutsocial.com/insights/brand-voice/

Plahonina, M. (2024, July 1). Defining your brand tone of voice: Types, examples, Pro Tips. REVERB. https://reverbico.com/blog/brand-tone-of-voice/

Rogalle, E. (2022). 2.5 Case Study: Brand Voice. Full Sail Online. https://online.fullsail.edu/class_sections/163183/modules/658032/activities/3809147

Voice123 Editorial Team n.d. (2023, February 14). Effective radio ads and how to produce them. VoiceTalks. https://voice123.com/blog/marketing-trends-tactics/effective-radio-ads-and-how-to-produce-them/#:~:text=To%20write%20a%20radio%20ad%2C%20you%20need%203%20basic%20elements,somewhere%2C%20like%20a%20doctor’s%20room.

YouTube n.d. (2017, April 11). Volkswagen Jetta Radio Ad. YouTube. https://www.youtube.com/watch?v=S6vmf2rQdLM

Optional Design Challenge

This is an audio advertisement for Lucky Dog Rescue Orlando in a format suitable to be heard on Spotify, a digital music, podcast, and video streaming service. This was meant to teach us the radio version of copywriting and the effects of brand tone and voice. It was written and produced by me helping me gain the concept of pre and post-production.

MDM555 Week 3

Calling Action: Brand Trust, Taglines, and PSAs

Brand Trust

Trust is built over time through consistent positive experiences, ethical behavior, and effective communication. Brand trust refers to consumers' confidence in a brand's reliability, honesty, and skill (Qualtrics, n.d., 2023). Volkswagen and Nike illustrate the impact of brand trust on consumer perception and business outcomes. Volkswagen's scandal demonstrates the severe repercussions of breaching consumer trust, leading to legal, financial, and reputational damage (Rogalle 2022). In contrast, Nike's focus on positive messaging and ethical practices has helped it maintain a strong brand image and consumer loyalty (Rrivera n.d., Pressbooks). The cases highlight the importance of proper conduct, transparency, and consistent messaging in fostering and preserving brand trust in competitive markets. Brand trust offers numerous benefits, including increased customer loyalty, resilience during crises, and the ability to command premium pricing. However, maintaining trust is challenging and requires consistent effort (Makin, 2023). Brands risk losing trust due to scandals, product failures, or misalignment with consumer expectations, which can severely damage reputation and market position. Rebuilding this trust can be difficult and time-consuming but by giving social proof and positive testimonials, like Volkswagen, they can build themselves back up for a better reputation (Makin 2023, Rogalle 2023). While brand trust is a powerful asset that fosters customer loyalty and resilience, it requires continuous effort to uphold. Brands must remain vigilant in aligning their actions with their promises and adapting to evolving consumer sentiments to sustain trust over the long term.

Taglines

Taglines serve as a brief representation of what the brand stands for and aim to leave a lasting impression on the audience. Taglines offer several benefits, including enhancing brand recall, clarifying brand positioning, and differentiating from competitors (Pahwa, 2023). For example, De Beers' tagline "A diamond is forever" reinforces De Beers' leadership in the diamond industry and its association with high-quality, everlasting beauty (Robinson, 2020). On the other hand, Allstate's tagline "You're in good hands" assures customers that they are well-protected under Allstate's insurance coverage, emphasizing the company's commitment to customer care and support (Robinson, 2020). While both taglines are powerful in communicating their brands' essence, they do so in different ways suited to their respective industries and target audiences. They are concise, memorable phrases that encapsulate the core of a brand's identity, values, or promise to consumers. A well-crafted tagline can strengthen brand loyalty and support marketing efforts by reinforcing key messages (McElhannon, 2021). However, changing taglines too frequently can confuse consumers and dilute brand recognition. Taglines must align with evolving brand strategies and consumer expectations to remain relevant and impactful in the future.

Public Service Announcements

Public Service Announcements (PSAs) are messages distributed through various media platforms such as television, radio, social media, and print to reach an audience and encourage positive behavior change or community action (Russell, 2024). Sometimes they are sponsored by the government but most of the time, they are non-profit organizations. PSAs such as “Secondhand Smoke Kills” created by The Arizona Department of Health Services focus on the dangers of secondhand smoke, reflecting its mission to promote public health and reduce tobacco-related harm (Arizona Department Of Health Services, n.d., 2015). The message vividly portrays the impact of secondhand smoke on children, aligning with the call to action to raise awareness about the risks and encourage viewers to support smoke-free environments. In contrast, The Kindness Campaign's PSA "I am enough," encourages self-acceptance and kindness, resonating with the call to action to spread positivity and support individuals in embracing their self-worth and uniqueness (The Kindness Campaign, n.d., 2019). Both PSAs effectively communicate their respective nonprofit organizations' missions through powerful narratives and emotional appeals, aiming to inspire action and positive change in their target audiences. PSAs offer benefits such as raising awareness, promoting behavior change, and leveraging media partnerships for cost-effective broadcasting (Russell, 2024). Difficulties also arise in measuring the concrete impact of PSAs on audience attitudes and behaviors, which can complicate evaluation and justify funding (Russell, 2024). Effective PSAs require strategic planning, culturally sensitive messaging, and ongoing valuation to maintain relevance and increase their potential to drive social change.

Work Cited Page

Arizona Department Of Health Services, n.d. (2015, March 24). Secondhand smoke PSA. YouTube. https://www.youtube.com/watch?v=f_Auh61aN9Y

The Kindness Campaign, n.d. (2019, August 2). I am enough: Public service announcement. YouTube. https://www.youtube.com/watch?v=NbdLnE8dayU

Makin, S. (2023, April 21). Why is loss of trust damaging for brands?. LinkedIn. https://www.linkedin.com/pulse/why-loss-trust-damaging-brands-sean-makin/

McElhannon, C. (2021, July 28). The Pros and cons of tagline changes. VantagePoint. https://vantagep.com/insights/the-pros-and-cons-of-tagline-changes/#:~:text=A%20tagline%20symbolizes%20a%20brand,what%20your%20company%20is%20about.

Pahwa, A. (2023, February 20). What is a tagline? - types, examples, & how-to guide. Feedough. https://www.feedough.com/tagline-meaning-examples-ideas-how-to-guide/

Qualtrics, n.d. (2023, July 21). Brand Trust: What it is and why it’s important. https://www.qualtrics.com/experience-management/brand/brand-trust/

Robinson, R. (2020, February 5). The 30 best and most famous brand slogans and taglines. Adobe Express. https://www.adobe.com/express/learn/blog/30-companies-with-famous-brand-slogans-taglines

Rogalle, E. (2022). 3.5 Case Study: Brand Trust. Full Sail Online. https://online.fullsail.edu/class_sections/163183/modules/658033/activities/3809155

Rrivera. (n.d.). Copywriting is a Super Power: The Power of Brand Trust. Pressbooks. https://pressbooks.cuny.edu/copywriting/chapter/chapter-1-2-the-power-of-brand-trust/#:~:text=of%20Nike%20ads.-,Nike%20has%20been%20telling%20the%20same%20story%20%E2%80%93%20of%20famous%20and,we%20say%20YES%20to%20Nike.

Russell, J. (2024, June 17). Why public service announcements do & don’t work. RaffertyWeiss Media. https://raffertyweiss.com/why-psas-work-and-why-they-dont/

Required Challange

This project required a tagline for Lucky Dog Rescue Orlando then writing and producing a 30-second video advertisement for Lucky Dog Rescue Orlando following Spotify’s specifications for mobile devices. This taught me that a 30-second PSA involves gaining an emotional understanding of the organization to create the best tagline that can capture the audience.

MDM555 Week 4

Reflection

Design Revisions

Week 1 Required Design Challange

Week 1 Option 2 Design Challange

Week 2 Required Design Challange

MDM565 Week 1

Required Design Challange

Text: X-Height, Font Families, Expressive Typography

X-Height

In 2024, prompting the legibility and visual impact of a typeface Komal Bortha explained the concept of x-height as a critical factor (Bothra, 2024). X-height refers to the height of the lowercase letters, specifically the distance between the baseline and the mean line, excluding ascenders and descenders. Bothra explains that a larger x-height enhances readability by making text appear more similar and easier to read at smaller sizes, as it increases the importance of the lowercase letters and improves their clarity (Bothra, 2024). Conversely, a smaller x-height can lend a typeface a more elegant or sophisticated appearance, though it may reduce legibility in smaller text sizes. This perspective underscores the importance of x-height in balancing functional readability with stylistic considerations in font design.

In 2023, Dan Hollick also talks about the perspective of the x-height influence on the overall aesthetic and functional characteristics of typefaces (Hollick, 2023). Similarly, Hollick explains that a larger x-height can make a typeface appear more modern and accessible, contributing to a sense of robustness and prominence, a smaller x-height can impart a more classic or refined look (Hollick, 2023). X-height determines a typeface's visual impact and harmony, affecting how it integrates into various design contexts.

The image from Bothra's article on x-height vividly demonstrates how the concept influences font design by showcasing various typefaces with different x-heights (Bothra, 2024). This aligns with Bothra’s perspective on the practical benefits of a larger x-height for legibility. Concurrently, the image reflects Hollick’s viewpoint by showing how different x-heights affect the overall aesthetic and proportional harmony of the typefaces (Hollick, 2023). This visual comparison underscores how x-height impacts both the functional and stylistic aspects of typefaces, influencing how text is perceived and used in various design contexts.

Font Families

Font families are presented as a structured collection of related typefaces that share common design characteristics while offering a range of styles and weights. Katie Nash explains that font families are designed to provide versatility and consistency across different typographic needs, allowing designers to maintain visual coherence while adapting the typeface to various contexts and purposes (Nash, 2023). This perspective underscores the importance of font families in achieving a unified aesthetic and functional flexibility, ensuring that typographic elements work harmoniously together within a single design project (Nash, 2023).

On the other hand, Stevens highlights that a font family includes multiple fonts, such as regular, italic, bold, and bold italic, all of which maintain a cohesive visual identity while allowing for flexibility in design applications (Stevens, 2024). This perspective emphasizes how font families are essential for creating hierarchy in text, providing designers with a range of options to adapt the typeface to different contexts while preserving a unified aesthetic. This versatility enables designers to achieve functional and stylistic goals within a single cohesive typographic system (Stevens, 2024).

The image of the Univers typeface exemplifies the concept of font families as discussed by Stevens and Nash (Fonts, n.d.). It visually represents a comprehensive font family that includes a variety of styles and weights, such as regular, italic, bold, and bold italic. According to Stevens, this variety allows designers to maintain a cohesive visual identity while adapting the typeface to different contexts and emphasizing various elements of the text (Stevens, 2024; Fonts, n.d.). Similarly, Nash's perspective on font families as collections of related typefaces is demonstrated through the coherent design base shared across the different styles in the Univers family (Nash, 2023; Fonts, n.d.). This diverse range of options within the Univers family illustrates how font families offer both consistency and versatility in design.

Expressive Typography

In "Jacob Wise on Legibility, Expressive Typography and Referencing in Graphic Design" by Boddington (2019), expressive typography is discussed as a design approach that prioritizes creativity and emotional impact through the manipulation of typographic elements (Boddington & Skog, 2019). Wise emphasizes that expressive typography goes beyond conventional readability to evoke specific moods and convey deeper meanings through stylistic choices (Boddington & Skog, 2019). This approach encourages designers to explore innovative typographic forms and techniques that push the boundaries of traditional type design while still maintaining functional clarity.

Daisy on Envato Tuts+ explains that expressive typography leverages various typographic elements—such as font style, size, color, and layout—to create a strong visual impact and reinforce the message of the text (Daisy, 2024). The article highlights that while expressive typography allows for greater creativity and personalization, it also requires careful consideration of legibility and context to ensure that the message remains clear and effective. This perspective emphasizes that expressive typography is about enhancing the viewer’s experience by aligning the typographic treatment with the content’s emotional tone (Daisy, 2024).

The image from Dribbble by Helvetiphant vividly demonstrates the concept of expressive typography as discussed by Daisy and Boddington (Helvetiphant, n.d., 2020). The use of varying sizes, weights, and stylized letterforms in the image aligns with Daisy’s perspective on leveraging typographic features to enhance visual impact and reinforce the message's emotional tone (Daisy, 2024; Helvetiphant, n.d., 2020). Similarly, Boddington’s insights into balancing creativity with legibility are illustrated by the careful attention to how the text, while expressive, remains legible and effectively communicates its intended message (Boddington & Skog, 2019; Helvetiphant, n.d., 2020). The image highlights how expressive typography can push the boundaries of traditional design to create visually striking and engaging experiences while still maintaining clarity and functional communication.

MDM565 Week 2

Required Design Challange

These projects allowed me to research, select, and combine images, and add color and shapes to communicate the event you worked with last week. It is to help understand the point of simple imagery. I learned the importance of blending modes within each image and the drastic change from one to another.

Imagery: Art vs. Design, Design Decision, and Types Of Visual Hierarchy

Art Vs. Design

Carrie Cousins describes the distinction between art and design as explored through their fundamental purposes and processes (Cousins, 2012). Art tends to be open-ended, allowing for interpretation and uncertainty. On the other hand, design requires a clear understanding of the audience's needs and often involves a collaborative process to achieve practical outcomes (Cousins, 2012). While art is valued for its aesthetic and thoughtful qualities, design is assessed based on its effectiveness and utility in addressing real-world challenges.

David Davis delves into the contrasting purposes and processes that differentiate art from design. Art is characterized by its focus on personal expression and the delivery of the artist’s emotions or ideas (Davis, 2023). In contrast, design is toward problem-solving, to create solutions that meet specific user needs. While art emphasizes individual creativity and evokes personal responses, design prioritizes practicality and effectiveness, involving a structured process that often includes client collaboration and iterative refinement (Davis, 2023). This distinction highlights how art and design serve distinct roles and objectives in their respective domains.

The image of the Ithaca Bakery logo effectively illustrates the interplay between art and design as discussed in the perspectives of Cousins and Davis (Cousins, 2012). From a design standpoint, the logo is a clear example of how design prioritizes functionality and communication. The clean lines and a balanced composition aid in achieving practical goals, such as brand recall and legibility. Conversely, the artistic aspect of the logo can be seen in its aesthetic choices (Cousins, 2012). The stylized representation of a bakery motif and the integration of playful yet harmonious colors contribute to the visual appeal, showcasing how design can also incorporate creative expression (Davis, 2023). This artistic touch enhances the logo’s emotional impact and aligns with the bakery’s brand personality, illustrating how design can merge functionality with aesthetic value. Thus, the logo exemplifies how design serves practical purposes while embracing artistic elements to create a memorable and engaging brand identity.

Design Decisions

Akorede Ayanbisi highlights that effective design decisions are grounded in understanding user needs, goals, and context, requiring designers to analyze various factors such as usability, functionality, and aesthetics (Ayanbisi, 2024). The process of making and justifying design decisions is explored through a framework that emphasizes both strategic thinking and evidence-based reasoning (Ayanbisi, 2024). Justification for these decisions often involves presenting data, user feedback, and aligning choices with overarching project objectives and constraints (Ayanbisi, 2024). By integrating research and rationale, designers ensure their decisions enhance the user experience.

Spencer Hansen emphasizes the importance of breaking down complex design problems into manageable components, allowing designers to make decisions based on straightforward criteria (Hansen, 2020). By focusing on simplicity and practicality, designers can avoid overcomplicating solutions and ensure that their decisions effectively address the core requirements (Hansen, 2020). This method underscores the value of simplicity in achieving functional and user-centered design outcomes.

The posters represent how design decisions are made by applying principles like visual hierarchy and alignment to guide viewers' attention and convey information efficiently (Gridley, 2014). At the same time, artistic elements such as abstract imagery or stylized graphics add a unique flair that enhances the poster's aesthetic appeal, demonstrating how creative choices can also play a crucial role in engaging the audience and reinforcing the film’s identity (Gridley, 2014). According to Ayanbisi, effective design decisions are grounded in understanding user needs and context, which in this case means ensuring the posters effectively communicate key elements of the movie such as genre, mood, and central themes (Gridley, 2014; Ayanbisi, 2024). Hansen emphasizes the importance of simplicity and clarity in decision-making; evident in the posters' clean, focused designs that prioritize readability and immediate visual impact (Gridley, 2014; Hansen, 2020). This synthesis of practical design principles with artistic creativity in Gridley's work illustrates how thoughtful design decisions can achieve both functional objectives and emotional resonance.

Types Of Visual Hierarchy

Visual hierarchy refers to the arrangement and presentation of design components (such as size, color, contrast, and placement) to create a clear and intuitive structure. Visual hierarchy is a fundamental design principle that organizes elements to guide viewers' attention and convey information effectively. Chapman outlines various types of visual hierarchy, including size to indicate importance, contrast to draw attention, and alignment to create cohesion. Designers can influence how users perceive and interact with content, ensuring that the most critical information stands out and that the overall design communicates its message clearly and efficiently.

Jennifer Gaskin emphasizes that by manipulating these elements designers can ensure that the most critical messages are noticed and understood quickly directing the viewer’s attention to key information. For instance, larger text and bold colors can highlight essential points, while strategic placement and visual cues help guide the reader through the content logically and engagingly. This approach also improves the overall effectiveness of business communication by ensuring that the audience receives and processes information in a structured and prioritized way, not enhancing readability.

The image provided by Venngage effectively demonstrates visual hierarchy by employing several key design principles to guide viewer attention and convey information efficiently (Gaskin, 2023). According to Gaskin, visual hierarchy is crucial for organizing content in a way that highlights the most important elements and ensures clear communication (Gaskin, 2023). The largest text, often in bold or vibrant colors, immediately draws the viewer's attention, making it the focal point of the design. Subheadings and smaller text follow in a hierarchical order, leading the viewer through the content in a structured manner. This hierarchical structure aligns with Chapman’s emphasis on size and contrast as key elements of visual hierarchy (Gaskin, 2023; Champman, 2019). The clear, logical flow created by these design choices facilitates better comprehension and engagement, illustrating how effective visual hierarchy enhances the readability and impact of the message.

MDM565 Week 3

Required Challange

Stylization: Text, Images, Elements and Principles

Combining Text and Images

Jonathan Cutrell's article on mixing text with imagery emphasizes several key strategies to achieve a harmonious design (Cutrell, 2014). To ensure that text stands out against images without losing legibility, it's crucial to establish a clear visual hierarchy and use contrast effectively. Choosing fonts and text colors that contrast well with the background image enhances readability. Proper alignment and positioning of text can improve the design more. Consistency in font choices, colors, and spacing contributes to a polished and cohesive look. Testing the design across various devices and gathering user feedback helps refine the balance between text and imagery (Cutrell, 2014).

Tranfici's article on combining text and images explores three effective methods to enhance visual communication (Tranfici, 2014). First, it highlights the use of text overlays, where text is placed directly on images with careful consideration of contrast and readability to ensure clarity. Second, Tranfici suggests incorporating text within the image, creating a more integrated and engaging visual experience (Tranfici, 2014). Lastly, the article discusses image backgrounds with text blocks, requiring strategic placement and design choices to prevent visual clutter and maintain readability (Tranfici, 2014). By applying these techniques thoughtfully, designers can create compelling visuals where text and images work together to enhance the message rather than distract from it.

This image demonstrates a sophisticated application of combining text and imagery, illustrating several key principles from Cutrell’s and Tranfici’s perspectives (Epiphany, 2015). The text is strategically placed over a relatively calm and less busy area, allowing for better readability while maintaining visual engagement. This aligns with Cutrell’s advice on positioning text in spaces that do not detract from its legibility. It serves as a background to a call to action, which adds cohesive and intentional text and imagery (Cutrell, 2014). This approach follows Tranfici’s recommendation of incorporating text within the image design, creating a unified visual experience that enhances communication without confusion (Tranfici, 2014). These elements result in a compelling use of text and imagery that engages viewers while communicating the intended message.

The Elements Of Visual Design

Stephanie Corrigan highlights key elements such as line, shape, color, texture, and space, each playing a crucial role in creating visually appealing and functional designs (Corrigan, n.d). Lines guide the viewer’s eye and establish structure, shapes contribute to the organization and recognition of design elements, and color adds emotional impact and cohesion. Texture adds depth and interest, while space ensures that elements are not overcrowded, promoting clarity and focus.

Siang’s article on the key elements and principles of visual design from the Interaction Design Foundation outlines the fundamental components that shape effective visual communication (Siang, 2024). Lines create movement and structure, shapes provide recognition and form, and color influences mood and emphasis. Texture adds detail, while space ensures clarity and organization. The article also highlights the importance of negative space, which helps to prevent visual clutter and enhances the focus on key elements (Siang, 2024).

The image exemplifies the effective use of visual design elements and principles (Corrigan, n.d). The design employs lines and shapes to organize information clearly, guiding the viewer’s eye and creating a structured layout. Contrasting colors enhances readability and highlights key details, aligning with Siang’s emphasis on color's role in emphasis and mood (Siang, 2024). Ample negative space ensures the design is not cluttered, promoting clarity and focus, as noted in the article. While the texture is minimal, the overall balance and alignment of elements contribute to a cohesive and engaging visual experience. This integration of design elements and principles results in a visually appealing and functional composition that communicates effectively and captures attention (Corrigan, n.d).

The Principles Of Designs

Chapman’s discussion on the principles of design underscores their crucial role in creating effective and visually compelling designs (Chapman, 2018). The principles—balance, contrast, emphasis, movement, pattern, rhythm, and unity—serve as fundamental guidelines for organizing and presenting design elements. Chapman’s perspective highlights that these principles are practical tools that enhance both aesthetic appeal and functional effectiveness, ensuring that designs are both engaging and communicative (Chapman, 2018).

Keung’s exploration of the principles of design emphasizes their vital role in achieving well-structured and aesthetically pleasing compositions (Keung, 2024). Balance ensures that visual elements are evenly distributed to create stability. Contrast is used to make elements stand out and improve readability. Hierarchy organizes content in a way that guides the viewer’s attention. Alignment creates a sense of order by lining up elements along a common axis, while repetition reinforces a design's consistency and coherence. Proximity groups related items together to enhance organization and clarity. Unity brings all elements together into a cohesive whole, ensuring that the design feels intentional.

This is an image that exemplifies the effective application of design principles from Chapman’s and Keung’s perspectives (Keung, 2024). Balance is achieved through the even distribution of visual elements, providing a stable and organized layout. Contrast is used effectively, with bold typography and distinct colors to highlight key information and ensure readability. The design employs hierarchy by varying font sizes and weights to direct the viewer's focus from prominent headings to secondary details. Alignment is meticulously maintained, with text and graphic elements neatly lined up to create a sense of order. Repetition of design elements, such as consistent use of font styles and icons, reinforces visual coherence and contributes to a unified look. Proximity groups related information together, enhancing clarity and ease of navigation. Finally, unity is achieved by harmonizing all these elements into a cohesive design that feels intentional and well-integrated, reflecting how these principles collectively contribute to an effective and aesthetically pleasing design.

Work Cited Page

Chapman, C. (2018, December 13). The principles of design and their importance: Toptal®. Toptal Design Blog. https://www.toptal.com/designers/ui/principles-of-design

Corrigan, S. (n.d.). The visual design elements and principles that make good design. Flux Academy - Learn How To Become a Web Designer. https://www.flux-academy.com/blog/the-visual-design-elements-and-principles-that-make-good-design

Cutrell, J. (2014, July 8). Tips to help you properly mix text with imagery: Envato tuts+. Web Design Envato Tuts+. https://webdesign.tutsplus.com/tips-to-help-you-properly-mix-text-with-imagery--cms-21575a

Epiphany. (2015, October 28). Holiday Memories - Awwwards SOTD. Awwwards Users. https://www.awwwards.com/sites/holiday-memories

Keung, L. (2024, May 23). The principles of design: Envato tuts+. Design & Illustration Envato Tuts+. https://design.tutsplus.com/articles/the-principles-of-design--cms-33962

Siang, T. Y. (2024, August 25). The Key Elements & Principles of Visual Design. The Interaction Design Foundation. https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design#:~:text=The%20elements%20of%20visual%20design%20%E2%80%94%20line%2C%20shape%2C%20negative%2F,together%20for%20the%20best%20results.

Tranfici, A. (2014, November 10). 3 ways to combine text and images. SitePoint. https://www.sitepoint.com/3-ways-combine-text-images/#:~:text=Combining%20text%20and%20images%20can%20significantly%20improve%20communication,they%20enhance%20the%20message%20rather%20than%20confuse%20it.

MDM565 Week 4

Reflection

Revision

Week 1

Week 2 and 3

MDM570 Week 1

Sound: Sonic Branding, Three Categories of Sound, and Audio Logo

Sonic Branding

Sonic branding refers to sound features (jingles, melodies, or audio logos) to support a brand’s identity and create a memorable experience (Ljungdahl, n.d). This practice helps build a deeper connection between the brand and its audience by implanting these sound cues into the consumer's sensory experience, fostering a more engaging and lasting impression.

According to Martin Ljungdahl, sonic branding is a strategic approach that uses sound to enhance brand identity and forge a deeper connection with audiences (Ljungdahl, n.d). The article emphasizes that, like visual branding elements, sound can evoke strong emotional responses and associations, helping to build a more memorable and impactful brand presence (Ljungdahl, n.d).

Sam Rubin explains that sonic branding strategically involves the development of audio elements—such as signature sounds, musical themes, or audio logos—that become closely associated with a brand (Rubin, 2024). This auditory strategy is designed to enhance brand recognition and influence how consumers perceive and interact with the brand (Rubin, 2024).

Ljungdahl focuses on the emotional resonance and deep connection that sound can forge between a brand and its audience (Ljungdahl, n.d). On the other hand, Rubin highlights the execution of sound elements to make brands more recognizable (Rubin, 2024). Amber Case and Aaron Day provides a broader perspective by integrating sonic branding into the larger framework of sound design, considering how sound enhances the overall user experience beyond branding alone (Case & Day, 2018). They stress the importance of creating cohesive soundscapes that support usability and design (Case & Day, 2018). It's evident that while Ljungdahl and Rubin concentrate on the impact of sound on brand identity and consumer interaction, Case and Day’s approach offers a more general view by emphasizing the role of sound in shaping comprehensive user experiences and design environments.

Three Categories Of Sound

In branding and film, the three categories of sound are dialogue, sound effects, and music. Dialogue consists of the spoken words between characters, thus important for evolving the plot and developing characters (Lafs, n.d., 2022). Sound effects include all incidental noises, such as footsteps or explosions, that add realism and context to scenes, contributing to the film's immersive experience (Imamovic, n.d). Music contains the scores and background melodies used to set the emotional tone and underscore the narrative, playing a crucial role in shaping the audience’s emotional response (WhisperRoom™, 2023).

According to Andrej Imamovic, dialogue drives the narrative forward and allows the audience to understand and connect with the characters and plot (Imamovic, n.d). Sound effects add realism and depth to the scenes. The music includes any musical compositions or scores used in the film.

In the WhisperRoom article, dialogue is essential for storytelling and character development (WhisperRoom™, 2023). Like Imamovic, sound effects include various ambient and incidental noises that are added to enhance the realism and depth of a scene (WhisperRoom™, 2023). Music involves the use of scores and background tracks to set the mood.

While all three sources agree on the fundamental categories of dialogue, sound effects, and music, their focus varies slightly. The role sound plays in enhancing realism and emotional engagement is emphasized by WhisperRoom and Imamovic. Lafs (Los Angeles Film School) provided an integrative view of how these collected elements influence the audience experience and emotional depth of the brand (Lafs, n.d., 2022). Combining these perspectives, it becomes clear that while each category has distinct functions, their interplay is essential for crafting a compelling and immersive cinematic experience.

Audio Logo

An audio logo is a brief, distinctive sound or musical motif associated with a brand. It’s made to capture a brand’s identity and make it instantly recognizable through sound (Rios, 2024). It’s a short, unique sound or melody used to create an immediate association with a brand, enhancing brand recall and emotional connection (WithFeeling, 2023). Moreover, serves as a sonic signature that helps embed a brand into the audience’s sensory experience, reinforcing its presence and impact through sound (Yarbrough, 2017).

According to Rease Rios, an audio logo is designed to create an immediate and memorable association with the brand, much like a visual logo (Rios, 2024). Rios explains that effective audio logos are concise and unique, making them a powerful tool for establishing a brand's auditory presence and strengthening its overall branding strategy (Rios, 2024).

According to WithFeeling, an audio logo functions similarly to a visual logo but in sound form, designed to create an immediate and memorable association with the brand (WithFeeling, 2023). By integrating these sound logos into various brand touchpoints, companies can strengthen their brand identity and presence through a consistent and impactful audio experience.

While Rios and WithFeeling focus on the functional aspects of audio logos in branding—such as recognition and identity—Devon Yarbrough offers insight into the psychological effects of sound (Yarbrough, 2017). Yarbrough’s perspective improves the understanding of audio logos by explaining how they leverage the inherent power of sound to impact memory and emotions, thus providing a deeper rationale for their effectiveness in branding (Yarbrough, 2017). These points make it clear that audio logos are not just practical tools for brand recognition but also leverage the psychological influence of sound to forge stronger emotional connections with audiences.

Work Cited Page

Case, A., & Day, A. (2018, November). Designing with sound. O’Reilly Online Learning. https://learning.oreilly.com/library/view/designing-with-sound/9781491961094/ch01.html

Imamovic, A. (n.d.). Basic elements of film sound – 3 basic parts. Multiton Bits Basic Elements Of Film Sound 3 Basic Parts Comments. https://multitonbits.com/blog-basic-elements-of-film-sound/

Lafs. (2022, March 28). The importance of sound. The Los Angeles Film School. https://www.lafilm.edu/blog/the-importance-of-sound/

Ljungdahl, M. (n.d.). How sonic branding builds a deeper connection with your audience. Kantar. Shape your brand’ future. https://www.kantar.com/north-america/inspiration/brands/how-sonic-branding-builds-a-deeper-connection-with-your-audience

Rios, R. (2024, September 7). Audio logos: What they are, why they work, and how to use them: Webflow blog. Webflow. https://webflow.com/blog/audio-logos

Rubin, S. (2024, February 5). Sonic branding: Leveraging the power of sound for your brand: Rebellion group. rebelliongroup.com. https://rebelliongroup.com/news-insights/sonic-branding-leveraging-the-power-of-sound-for-your-brand/#:~:text=Sonic%20branding%20is%20the%20association,experience%20adopted%20by%20the%20brand.

WhisperRoomTM. (2023, February 20). Film sounds: The noise of video production. WhisperRoom, Inc.TM. https://whisperroom.com/tips/film-sounds-the-noise-of-video-production/

WithFeeling. (2023, May 9). What is a sound logo called? exploring the power of audio branding. With Feeling | WithFeeling.com. https://withfeeling.com/what-is-a-sound-logo-called-audio-branding/#:~:text=A%20sound%20logo%2C%20which%20is,from%20in%20the%20business%20world.

Yarbrough, D. (2017, November 1). Sound the alarm: How sounds affect our memory and emotions. Vox Magazine. https://www.voxmagazine.com/music/sound-the-alarm-how-sounds-affect-our-memory-and-emotions/article_153c4146-be25-11e7-b9ab-8b1620bcc28d.html

Required Challange

This week’s Design Challenge allowed us to combine music with sound effects to help communicate the holidays that were worked on in the previous course. It was meant to help us understand how sound can relate to anything without using the words of the holiday. This assignment taught me that many sounds relate to these seasons. I did struggle to find sounds related to Valentine's Day because it's solely based on emotion, lust, and love.

MDM570 Week 2

Know When To…

Selective Attention

Selective attention is the rational process by which individuals focus on specific aspects of their environment while ignoring others. Selective attention is crucial for managing the overwhelming flow of information and directing focus toward what we deem most relevant, influencing various aspects of our interactions and decision-making.

Kendra Cherry explains that selective attention involves focusing on certain stimuli and actively disregarding others (Cherry, 2023). For example, when you're engaged in a task like driving, selective attention helps you concentrate on the road and critical signs while filtering out less relevant details, such as billboards or distant conversations.

Digilite highlights that successful marketing and design strategies align with the principles of selective attention, ensuring that important messages are prominently featured and easily noticeable (Digilite, 2024). For example, using bold colors, striking images, or strategic placement can draw the viewer's focus to key messages or calls to action, making the content more memorable and impactful.

Jessica Grose examines selective attention in the context of social and emotional influence. The “Real Beauty Sketches” campaign, by Dove used selective attention to highlight the discrepancy between women’s self-perception and how others see them (Grose, 2019). By focusing on the contrast between self-perception and external perception, the campaign highlighted important issues related to self-image and fostered deeper emotional connections.

Selective attention is a multifaceted concept that operates internally, guiding our mental focus, and externally, influencing how we interact with and respond to marketing and social messages. The synthesis of these perspectives underscores the versatility of selective attention in shaping both individual experiences and broader societal trends.

Rhythm

Rhythm, in film editing and design, refers to the deliberate arrangement and pacing of visual and auditory elements to create a coherent and engaging experience. It involves the timing and duration of each shot and how these shots transition from one to the next. Rhythm can be understood as the structured flow of elements in film and design that guides and engages the audience.

Shahnaz Dulaimy explains that rhythm in film editing involves the careful sequencing of shots and the duration of each clip. Rhythm is crucial in establishing the pace and mood of a scene, influencing how the audience experiences the narrative (Dulaimy, 2018). By manipulating the rhythm, editors can enhance the storytelling, influence the mood, and ensure a smooth and engaging viewing experience.

Jay Lippman explains that rhythm is not solely about the speed of cuts but also about achieving a balanced flow that maintains viewer engagement. For example, quick cuts can generate excitement or urgency, while longer takes can build tension or create a more relaxed atmosphere (Lippman, 2020). By mastering rhythm, editors can craft videos that are not only visually appealing but also resonate more deeply with viewers.

Samuel Stroud applies the concept of rhythm to design, where it refers to the visual pattern and repetition that guide the viewer's eye through a composition. For example, a design that uses repeating patterns or a consistent color scheme helps establish visual harmony and directs the viewer’s focus (Stroud, 2023). Stroud’s perspective emphasizes how rhythm in design contributes to the overall aesthetic and user experience, making content more engaging and accessible.

Rhythm, while applied differently across film editing, video editing, and design, fundamentally involves the structured arrangement of elements to create a cohesive and engaging experience. Overall, rhythm across these domains enhances engagement, coherence, and emotional impact. Whether through the pacing of film cuts, the flow of video footage, or the visual arrangement in design, rhythm is a critical element that helps shape how content is experienced and perceived.

Pacing

Pacing refers to the control of the timing and rhythm of elements within the content to influence how it is experienced by the audience. It is a versatile concept applied across different content forms to manage how information is delivered and experienced. Overall, pacing is about controlling the flow and timing of content to optimize engagement and effectiveness, whether in visual media or written communication.

Aldredge emphasizes that pacing is a fundamental aspect of film editing that involves the planning of timing and rhythm to maintain engagement, enhance storytelling, and evoke the desired emotional responses (Aldredge, 2020). Effective pacing requires a balance of speed and flow to keep the film dynamic and compelling.

FilmEditingPro explains that pacing in video editing involves the strategic management of timing and rhythm to create a compelling and engaging viewing experience (FilmEditingPro, 2019). By controlling the speed of cuts, ensuring smooth transitions, and aligning pacing with emotional and narrative goals, editors can enhance the effectiveness of their videos and maintain viewer interest.

Stroud applies a similar principle to design, where rhythm refers to the visual arrangement and repetition of elements to create a coherent and engaging layout (Stroud, 2023). While film and video editing focus on the timing and sequencing of visual elements to drive emotional impact and narrative coherence, design utilizes rhythm to guide the viewer's eye and establish visual harmony. Thus, pacing in all these contexts serves to create a dynamic and engaging experience tailored to the specific medium and its goals.

Work Cited Page

Aldredge, J. (2020, December 22). Film pacing: 5 secrets to keep your projects from getting stale. The Beat: A Blog by PremiumBeat. https://www.premiumbeat.com/blog/5-film-pacing-secrets/

Cherry, K. (2023, December 18). How we use selective attention to filter information and focus. Verywell Mind. https://www.verywellmind.com/what-is-selective-attention-2795022

Digilite. (2024, February 12). The impact of selective attention on marketing and design strategies. LinkedIn. https://www.linkedin.com/pulse/impact-selective-attention-marketing-design-strategies-digiliteco-vzl6e/

Dulaimy, S. (2018, August 5). Film editing — the importance of rhythm and pace. Avid. https://www.avid.com/resource-center/film-editing-the-importance-of-rhythm-and-pace

FilmEditingPro. (2019, April 19). Video Editing Pacing Tips. YouTube. https://www.youtube.com/watch?v=IG683SXcal4

Grose, J. (2019, April 13). The story behind Dove’s Mega Viral “real beauty sketches” campaign. Fast Company. https://www.fastcompany.com/1682823/the-story-behind-doves-mega-viral-real-beauty-sketches-campaign

Lippman, J. (2020, September 6). What is Rhythm In Video Editing? | How to Cut Footage Like a Pro. YouTube. https://www.youtube.com/watch?v=43BJA3eYQc0

Mastropierro, C. (2024, March 15). Future pacing copywriting explained + key strategies. Carmine Mastropierro. https://carminemastropierro.com/future-pacing-copywriting-2/

Stroud, S. (2023, October 11). Rhythm in design: Using it to create better content - giraffe social. Giraffe Social - Social Media Agency. https://www.giraffesocialmedia.co.uk/rhythm-in-design-using-it-to-create-better-content/

Required Challenge

The design challenge this week was to create three cinemagraphs using Adobe Photoshop. The purpose of this challenge is to help become familiar with creating motion in different ways. This was a very new experience because it was much less complicated than the word itself. It did take time because of camera movement and the movement of items within the video that can disrupt or throw off the gif. I was glad to learn new ways of making a GIF.

MDM570 Week 3

Motion

Motion Graphics

Motion graphics is a dynamic visual medium that combines graphic design and animation to create engaging content that conveys information or tells a story through movement. It involves integrating elements like typography, imagery, and sound to enhance communication and captivate audiences (Krasner, 2013). This form of design focuses on creating a narrative experience (Silveira, 2023). The following insights underscore the evolving nature of motion graphics as a powerful tool for modern visual communication.

Jon Krasner highlights the importance of storytelling and visual rhythm in motion graphics, underscoring how these components work together to capture attention and communicate messages effectively (Krasner, 2013). He created a comprehensive guide for understanding both the theoretical foundations and practical applications of motion graphics in various media.

Felippe Silveira emphasizes that motion graphics can be applied across various platforms, including advertising, film, and digital media, making it a versatile tool for communication (Silveria, 2023). There is a movement that enhances the viewer's understanding and emotional response, often incorporating techniques such as kinetic typography and dynamic imagery (Silvera, 2023). By blending art and technology, motion graphics transform static visuals into dynamic narratives that capture and maintain audience attention.

The first two perspectives provide complementary perspectives on motion graphics, with Krasner focusing on both the design principles and storytelling techniques and Silveira emphasizes the impact of movement in enhancing viewer engagement and understanding (Krasner, 2013; Silveira, 2023). Wix Playground outlines emerging trends, such as the rise of 3D animation and AI technologies, reshaping how motion graphics are created and consumed (Wix n.d., 2024). While the foundational principles and storytelling elements are essential, the evolution of technology plays a crucial role in expanding the capabilities and applications of motion graphics, making it a continually evolving medium that reflects current trends and viewer preferences.

Difference between Animation and Motion Graphics

Motion graphics is a specific subset of animation that focuses primarily on the movement of graphic elements to communicate ideas or convey information, often used in branding, advertising, and informational videos. Motion graphics emphasizes visual communication and design principles, animation encompasses a broader range of techniques aimed at storytelling (Heil, 2024). These insights underscore that motion graphics is a distinct art form, leveraging movement and design to engage audiences without the need for a comprehensive narrative framework.

Matt Ellis exposes the key distinctions between motion graphics and traditional animation. In contrast, traditional animation is characterized by storytelling, using characters and plotlines to engage the audience emotionally (Ellis, 2019). This distinction highlights the unique roles each medium plays in the broader landscape of visual media.

Jenna Heil delineates the distinctions among these three visual forms, with a particular focus on the contrast between animation and motion graphics (Heil, 2024). Animation is defined as a storytelling medium that employs characters and narratives to engage audiences emotionally, often through character development and plot arcs (Heil, 2024). This distinction is essential for understanding the unique applications and purposes of each medium in design and communication.

The perspectives from Ellis, Heil, and Squideo collectively emphasize the distinctions between motion graphics and traditional animation while highlighting their unique purposes. Ellis focuses on the lack of narrative in motion graphics, emphasizing its role in conveying information through dynamic visuals, whereas Heil elaborates on storytelling as a core component of traditional animation (Ellis, 2019; Heil, 2024). Squideo complements these views by reiterating that motion graphics often utilize graphic elements like text and icons for quick communication, traditional animation is more character-driven and aims to engage audiences emotionally over a longer time (Squideo, 2022). This synthesis suggests that while the fundamental distinctions remain, the evolution of technology and audience expectations may lead to a blending of techniques.

Language of Motion Graphics

The language of motion graphics refers to the specific terminology, principles, and techniques used to create animated visual content that effectively communicates ideas and engages audiences. Understanding design elements like composition, color, and typography is essential for crafting compelling motion graphics (Baldowski, 2024). Some sources illustrate that the language of motion graphics encompasses both artistic and technical dimensions, enabling designers to convey complex messages through dynamic visual storytelling.

Mark Christiansen emphasizes the significance of understanding key elements such as keyframes, transitions, and visual effects, which are critical for animating graphic components effectively (Christiansen, 2020). Overall, Christiansen's insights highlight that the language of motion graphics is fundamental for producing impactful visual content in various media (Christiansen, 2020). By mastering this language, designers can manipulate visual elements to capture the audience's attention and convey complex messages more clearly.

Justin Cone delves into the critical terminology and principles that underpin the field of motion graphics (Cone, 2014). He outlines how elements such as movement, timing, and visual composition play pivotal roles in creating engaging and effective animations (Cone, 2014). By familiarizing themselves with the specific vocabulary of motion design, creators can better articulate their ideas and execute animations that effectively communicate their intended messages.

The perspectives from Christiansen and Cone on the language of motion graphics both highlight the importance of terminology and design principles in creating effective animated content (Christiansen, 2020; Cone, 2014). Adding a third perspective, Baldowski emphasizes the integration of design concepts with motion, suggesting that successful motion graphics not only rely on technical skills but on a deep understanding of visual communication strategies (Baldowski, 2024). Together, these insights underscore that a comprehensive grasp of both the language and the artistic elements of motion graphics is vital for any designer in the field.

Work Cited Page

Baldowski, A. (2024, September). Design In Motion. Full Sail Online. https://online.fullsail.edu/class_sections/194610/modules/767286/activities/4417319

Christiansen, M. (2020, December 11). The language of motion graphics and effects. LinkedIn. https://www.linkedin.com/learning/after-effects-2021-essential-training-the-basics/the-language-of-motion-graphics-and-effects?u=50813145

Cone, J. (2014, January 6). Discover the language of motion design. Creative Bloq. https://www.creativebloq.com/graphic-design/discover-language-motion-design-11410269

Ellis, M. (2019). Motion graphics vs. animation: What’s the difference? 99designs. https://99designs.com/blog/video-animation/motion-graphics-vs-animation/

Heil, J. (2024, March 5). What’s the difference between animation vs Motion Graphics vs graphic design? RMCAD. https://www.rmcad.edu/blog/whats-the-difference-between-animation-vs-motion-graphics-vs-graphic-design/

Krasner, J. (2013, May). Motion Graphic Design, 3rd Edition. O’Reilly Online Learning. https://learning.oreilly.com/library/view/motion-graphic-design/9780240821139/

Silveira, F. (2023, August 3). What is motion graphics?: Mowe Studio. mowe. https://mowe.studio/what-is-motion-graphics/

Squideo. (2022, December 19). Motion graphics vs animation: What is the difference?. LinkedIn. https://www.linkedin.com/pulse/motion-graphics-vs-animation-what-difference-squideovideo/

Wix Playground. (2024, April 16). Motion graphics: 9 trends to look out for. Wix Playground. https://www.wix.com/playground/post/motion-graphics-9-trends-to-look-out-for?utm_source=google&utm_medium=cpc&utm_campaign=12188669214%5E122749788651%5Esearch+-+dsa&experiment_id=%5E%5E701024143574%5E&gad_source=1&gclid=Cj0KCQjwgL-3BhDnARIsAL6KZ69FgkmjfHJeYe_1Z-IlbF4zjMW_Vn7PmbbPEBt7IVLhtLb3E8Zk374aArI0EALw_wcB

Required Challenge

This week, we must combine the effects and techniques we learned through the previous Design Challenges to make an interesting, static, and dynamic logo. I created logos based on the three holidays we worked on in the past month. I chose to animate the Valentine's Day logo because it was simple but included the whimsical and flirty feel of the holiday. I was glad to work with motion design again for this project.

MDM570 Week 4

Reflection

Revisions

Week 1 Revisions

I had to redo this sound by substituting many sounds and simplifying it into a story with a couple coming together because of Cupid's arrow.

I turned the bell sounds low and faded them out towards the end to give the children playing with their toys more attention.

Week 3 Revisions

I added a bit more motion to the VD in the graphic, so it won't be too simple.

These are the rest of the motion graphics I created for last week to complete the optional challenge.

MDM615 Week 1: Brand Messaging

Thesis Statement (Craft n' Play)

Brand: A small wooden toy manufacturing company from Madison, WI, is ready to go national

What benefit is being promised? Toys

To whom is it being promised? Children with active imaginations need motor skills, sensory development, and social interaction in America.

Why should they believe you? Toy makers of Craft n’ Play want to ensure safety across America with antibacterial quality and durability that is friendly to the environment.

Design Rational:

Craft n’ Play, a wooden toy company based in Madison, Wisconsin, is dedicated to providing safe, durable toys accessible to families across the United States. Our products are designed to support children’s development by enhancing motor skills and sensory experiences, crucial during the formative years. With a rising birth rate, there is an increasing demand for imaginative play that nurtures creativity in children. Our toys are specifically crafted to inspire this imagination, fostering creativity and uncovering inherent talents in young minds.

A key aspect of our design philosophy is the commitment to safety and sustainability. We utilize high-quality wood, a natural and eco-friendly material known for its durability. Unlike plastic toys, which can harbor bacteria, our wooden toys are less prone to moisture retention, minimizing the risk of germ transmission. This quality not only ensures a safer play environment but also promotes sharing among children, as parents can feel confident about the cleanliness and safety of our products.

Craft n’ Play toys are readily available in local stores throughout America, making them easily accessible for parents seeking quality playtime options for their children. By choosing our wooden toys, parents can trust that they are investing in products that contribute to their child’s physical and cognitive development but align with environmentally responsible practices. As we continue to grow, our mission remains to create safe, engaging, imaginative play experiences that empower children nationally. We believe that with the right tools, every child can explore their creativity and reach their fullest potential.

MDM615 Week 2: Voice and Tone

Thesis Application

Name of Product or Service: Craft n’ Play

Core Message:

What benefit is being promised? Safety and stability

To whom is it being promised? Local stores selling to parents with kids between ages +0-6

Why should they believe you? Manufacturers have full inspections checking for durability and quality control. Wooden toys don’t contain harsh chemicals and are the safer option for babies.

Theme / Style: Durable

Brand Personality is: Precise, strong and environmental

Brand Personality isn't: Fake, Delicate, Whimsical

Potential Taglines:

1. Where Durability Meets Delight.

2. Crafted from Nature, Designed for Adventure.

3. Strong Foundations for Growing Minds.

Positioning Statement (Narrative): At Craft n' Play, it’s believed that every child deserves safe and engaging toys to inspire creativity and foster growth. Our durable wooden toys are meticulously crafted with precision and care, ensuring they stand the test of time while providing endless opportunities for imaginative play. We’re committed to the environment, where each toy is made from sustainable materials. Each toy creates a safe and nurturing environment where children can explore, learn, and develop their skills. With Craft n' Play, you’re not just choosing a toy; you’re choosing a partner in your child’s growth and happiness, ensuring that every playtime is joyful and responsible.

Design Rational

Name

The name "Craft n' Play" embodies the brand's commitment to durable, high-quality wooden toys while reflecting the values of craftsmanship and imaginative exploration. Drawing inspiration from Madison, WI—a city celebrated for its creative spirit and vibrant community—our brand encapsulates a dedication to local artisanship and sustainability (Mad Facts, n.d.). Just as Madison is known for its rich culture and support of local businesses, Craft n' Play champions handmade toys that stimulate children's minds but are also built to withstand the rigors of play. This connection to a community that values quality and creativity reinforces our mission to deliver toys that last.

Durability is a cornerstone of Craft n' Play's identity, and the choice of materials speaks directly to this commitment. Wooden toys are celebrated for their strength and longevity, making them safe for children. As noted by experts, wooden toys are less likely to break compared to their plastic counterparts, ensuring a safer play environment for babies and toddlers (PoppyBabyCo, n.d). By focusing on natural materials, the safety and health of children are prioritized while also promoting an eco-friendly ethos. "Craft n' Play" reflects this dedication to creating safe, robust toys that parents can trust.

Moreover, the essence of "Play" in the name captures the joy and creativity of childhood exploration. Research highlights the cognitive and developmental benefits, particularly when facilitated through high-quality toys (Ruoho, 2023). Craft n' Play encourages imaginative play, enabling children to engage with their surroundings and learn through exploration. The name serves as a reminder that while the toys are crafted with precision and durability, the goal is to provide a nurturing space for children to grow, learn, and enjoy their formative years. By merging craftsmanship with play, they create a harmonious blend that resonates with parents seeking quality and meaningful experiences for their children.

Tagline

The tagline "Where Durability Meets Delight" encapsulates the essence of Craft n' Play by emphasizing the balance between robust construction and joyful play. Wooden toys are inherently durable, offering safety and longevity, as highlighted by experts who underscore their ability to withstand wear and tear (Quality Control Supplier Audit Programs, n.d., 2024). This tagline reassures parents that our toys are built to last and are designed to spark joy and creativity in their children. The strength of natural materials with the delight of imaginative play affirms the commitment to providing high-quality, safe, and engaging toys that contribute positively to a child’s development.

"Crafted from Nature, Designed for Adventure" further reflects our brand's ethos by connecting the natural origins of the materials with the spirit of exploration inherent in childhood. This tagline reinforces that the toys are not just objects but gateways to adventure and discovery. Using sustainably sourced wood aligns with a growing awareness of environmental responsibility, appealing to parents who prioritize eco-friendly choices (HabaUsa, n.d., 2024). By emphasizing that the toys are natural and designed to inspire adventurous play, it highlights the thoughtful craftsmanship that goes into every product, ensuring they foster creativity while respecting the planet.

Lastly, "Strong Foundations for Growing Minds" encapsulates the core mission of Craft n' Play: to support children's development through high-quality, engaging toys. This tagline speaks to cognitive and emotional growth during play, echoing findings that wooden toys enhance problem-solving skills and imaginative thinking (HabaUsa, n.d., 2024). Framing the toys as foundational tools for learning emphasizes their role in nurturing curiosity and resilience in young minds. This aligns with the brand promise of safety, durability, and environmental consciousness, creating a holistic approach to childhood play that prioritizes fun and developmental benefits.

Narrative

The narrative of Craft n' Play resonates deeply with the brand’s core theme of durability, emphasizing the importance of safe and engaging toys for children. Stating that “every child deserves safe and engaging toys,” aligns with the principles advocated by pediatricians, who emphasize the significance of choosing toys that prioritize safety and longevity (Speller, 2023). This commitment is reflected in the meticulously crafted wooden toys, designed to withstand the rigors of play while inspiring creativity and exploration. This careful attention to quality and safety reassures parents that our products are enjoyable and a responsible choice for their children.

The narrative further underscores our commitment to sustainability, indicating that each toy is made from eco-friendly materials. This connection between durability and environmental responsibility is crucial, as it assures parents that choosing Craft n' Play contributes to a healthier planet for future generations. Integrating sustainability into core values communicates that the toys are designed to last, in terms of physical resilience and ecological impact (Rand-Hendriksen, 2016). This dual focus enhances our brand's credibility and aligns with modern consumer expectations for responsible purchasing.

Finally, the statement that Craft n' Play is a “partner in your child’s growth and happiness” ties the theme of durability to the developmental benefits. The toys create a safe and nurturing environment for exploration and learning, highlighting the essential role durable toys play in a child’s cognitive and emotional development. Ensuring toys create a safe and nurturing environment supports children's learning and skill development, reinforcing that playtime is fun and essential for growth. The narrative effectively communicates a strong, responsible, and caring voice, embodying the brand’s commitment to durability and the well-being of children and the environment.

Work Cited

58 thing you probably didn’t know about Madison, WI. Mad Facts: Get to know Madison, WI | Destination Madison. (n.d.). https://www.visitmadison.com/media/fun-facts/#:~:text=Madison%20is%20known%20for%20its,and%20Isthmus%20Beer%20%26%20Cheese%20Festival.

Are Wooden Toys Safe for babies?. PoppyBabyCo. (n.d.). https://poppybabyco.com/blogs/news/are-wooden-toys-safe-for-babies?srsltid=AfmBOooAI8Gi7-FSe0Wj7_fzezDiLKZ3v1q4QudFQ6f0tSl5ivvSvpCB

Rand-Hendriksen, M. (2016, June 30). Voice and Tone - UX Foundations: Content Strategy Video tutorial. LinkedIn. https://www.linkedin.com/learning/ux-foundations-content-strategy/voice-and-tone-17284445?u=50813145

Ruoho, B. (2023, January). The benefits of Wooden Toys. Legacy Toys. https://legacytoys.com/blogs/play-blog/the-benefits-of-wooden-toys?srsltid=AfmBOorIZMDUcEZNUeIEidEaLSIkLAZ26Z7z4dTFF3M9LULtziWmPa2V

Speller, A. (2023, December 19). Choosing safe toys for kids: Here’s what pediatricians recommend. Seattle Children’s Hospital. https://www.seattlechildrens.org/wellness-and-health-news/choosing-safe-toys-for-kids/#:~:text=choice%20for%20children%3F-,Dr.,wooden%20toys%20with%20chipped%20paint.

Usa, H. (2024, April 2). 10 reasons why wooden toys are great for your child. HABA USA. https://www.habausa.com/blogs/blog-inspiration/6-reasons-why-wooden-toys-are-great-for-your-child?srsltid=AfmBOorv8aXMOoszVPKuFqLJSO82yM4JiA5lpON-RaoJxNIUT76jV6OR

Wooden Toys Quality Control - wooden toys inspection expertise. Quality Control Supplier Audit Programs. (2024, March 26). https://tetrainspection.com/wooden-toys-inspection/#:~:text=Key%20Elements%20Of%20Wooden%20Toys%20Inspection&text=Wood%20Quality%20and%20Safety%3A%20Inspectors,splinters%20or%20other%20potential%20hazards.

MDM615 Week 3: Look and Feel

Thesis Application

Design Rationale

Color

Craft n’ Play is based on durability and safety when manufacturing wooden toys. When thinking of this brand, the first thought is wood that’s been tested to the best of its ability to keep the kids safe. Since these are kid toys, the first base color used was cool because it represents a sense of calmness and security (Stanton, 2024). However, these toys are created to bring out the energy of American children, so a better color to start with is a bright emerald green (RGB #41cfb2). The second base color is a pastel yellow to represent the joyfulness of these toys but not too hard on the eyes (RGB #fcea72). These colors were verified by taking the words “safe” and “durable” and placing them on the Adobe Color Explore page, and these two colors did appear (Color.adobe.com., n.d.).

The third base color is red-orange (RGB #cb593c). This color came about when the base color was placed in the Adobe Color wheel. Red-orange is used to represent the energetic and inviting side of the brand. It is complementary to the first color and doesn’t overpower due to its slightly muted tone. Another warm tone used that begins the secondary colors is brown (RGB #875b37). The brown is almost a primary because this is a wood manufacturing company; however, it’s for children, so it has been pushed back. The brown is a great representation of the theme of durability because of the sense of support and stability. Wooden toys are nostalgic and organic, so it’s only right to include this warm, comfortable, and vintage color.

The last two muted colors RGB # 8ca7a7) are more representations of the sophistication and calmness of this brand since it’s still a manufacturing company that must be presented professionally to other shareholders in the United States. They combine with the theme of durability, with olive representing growth and harmonization (RGB #738364); moreover, blue-grey (RGB # 8ca7a7) represents stability, security, and support, which makes up the completion of the theme.

Line

Line quality is essential in graphic design, particularly in conveying messages of safety and stability while reinforcing a brand's theme of durability. Horizontal lines are particularly effective for evoking calmness and reliability. Evan Brown highlights that these lines create a sense of balance, which is crucial for brands that prioritize safety (Brown, 2019). By employing horizontal lines in its design, a brand can reassure consumers of its stable foundation and trustworthy nature, thereby establishing a visual identity that aligns with its core message of safety.

Vertical lines, on the other hand, symbolize strength and growth, qualities integral to a brand focused on durability. As noted by Iakovlev (2022), vertical lines suggest upward movement and resilience, enhancing the perception of a brand as robust and enduring (Iakovlev, 2022). This emphasis on verticality can inspire confidence in consumers, signaling that the brand’s products are built to last and can withstand challenges. The combination of horizontal and vertical lines in a design not only fosters a sense of stability but also communicates an inherent strength that resonates with the theme of durability.

Arrows introduce a dynamic element to the visual language, guiding the viewer's eye and suggesting direction and progress. When used thoughtfully, arrows can reinforce the brand’s commitment to innovation while still upholding its messaging of safety and stability. They imply forward movement and adaptability, essential characteristics for a brand that seeks to grow without compromising its foundational values. By integrating arrows into their designs with horizontal and vertical lines, brands can create a cohesive visual narrative that encapsulates safety, stability, and a strong commitment to durability, appealing to consumers seeking both reliability and progress.

Imagery

The imagery used in branding plays a critical role in conveying messages of safety and stability, especially when it incorporates relatable and positive visuals. For example, the cheerful female African American carpenter not only showcases diversity but also symbolizes empowerment and trust. This aligns with the brand’s focus on safety by presenting a figure that represents competence and reliability in craftsmanship. As noted by Meg Reid, effective brand imagery should evoke emotions that resonate with the target audience (Reid, 2024). This image achieves that by portraying a confident professional engaged in a hands-on trade, suggesting a stable and secure environment.

In contrast, the imagery of workers cleaning and checking quality in a warehouse setting further reinforces the theme of durability and safety. The safety uniforms and hard hats are visual cues that emphasize adherence to safety standards, reassuring consumers that the brand prioritizes both worker safety and product quality. Using wooden textures in design can evoke feelings of warmth and authenticity, which are crucial for brands that wish to communicate a sense of stability (Pumpkin Web Design Manchester, 2023). The inclusion of such imagery contributes to an overall aesthetic that aligns with the brand's commitment to producing durable, high-quality products while ensuring a safe working environment.

Additionally, images of children's toys, such as pull-along trucks and wooden toys, reflect the brand's dedication to safety and durability in products designed for younger audiences. These visuals convey a sense of playfulness while ensuring parents that the products are made from sustainable and safe materials. The tactile quality of wood, as highlighted in the web design benefits, enhances the perception of durability and timelessness, making these toys appealing to both children and parents. Together, these images create a cohesive narrative that reinforces the brand's messaging of safety, stability, and durability, ultimately establishing trust with consumers looking for reliable and long-lasting products.

Work Cited Page

Adobe Color. Color.adobe.com. (n.d.). https://color.adobe.com/search?q=safe

Benefits of wooden texture typography in web design. Pumpkin Web Design Manchester. (2023, July 11). https://www.pumpkinwebdesign.com/web-design-manchester/benefits-of-wooden-texture-typography-in-web-design/

Brown, E. (2019, May 4). How do you create impact using lines in graphic design?. Design Mantic. https://www.designmantic.com/how-to/how-to-use-lines-to-create-an-impact-in-graphic-design

Iakovlev, Y. (2022, August 24). Shape psychology in graphic design. Zeka Design. https://www.zekagraphic.com/shape-psychology-in-graphic-design/

Reid, M. (2024, January 24). How to select the perfect brand imagery for your business. Vistaprint Ideas and Advice US. https://www.vistaprint.com/hub/brand-imagery

Stanton, K. (2024, September). Color and emotions: How color impacts emotions and behaviors. 99designs. https://99designs.com/blog/tips/how-color-impacts-emotions-and-behaviors/

MDM615 Week 4: Vision Board Presentation

Vision Board

Design Rationale

MDM620 Week 1: Logo Concepts

Sketches

Design Rationale

The Process

In the logo design process, the vision board served as a foundation for selecting shapes to use in the graphics and patterns. Drawing on ideation techniques discussed in the lecture, the designer applied a divergent, non-linear thinking approach after developing the initial logo concept (Baldowski, n.d.). The brand name "Craft N’ Play" was broken down into the initials "CNP," which were then combined to create an iconic, typographic style (Baldowski, n.d.-b). Many of the designs include repetition to convey a stable, geometric feel that reflects the brand’s values of safety and reliability. Spiral shapes were introduced to symbolize growth, representing both the development of the toys themselves and the company’s goal to expand nationally.

The designer used a variety of shapes to emphasize themes of stability and strength, drawing from the traditional association of wooden toys with simple, geometric forms (Robert, 2024). The research highlighted that many wooden toy companies incorporate typography-based or geometric icons, such as circles and triangles, to evoke a sense of durability and timelessness (Antique Toys Library, 2021). This insight influenced the designer’s choice to focus on clean, strong shapes, appealing to parents who prioritize quality and safety in toys for young children.

The presented sketches reflect a synthesis of research insights and the creative process. The designer aimed to develop logos that align with "Craft N' Play"'s brand identity, balancing stability with vitality and maintaining a child-friendly aesthetic. By incorporating geometric shapes commonly associated with classic wooden toys, the designer created logos that are both iconic and representative of the brand’s mission to support child development through safe, well-crafted, and reliable products.

Visual aid

The visual references provided serve as foundational inspiration for the design choices made in the logo development process. These images and logos reflect both geometric precision and playful elements, which align with "Craft N' Play"'s values of stability, safety, and creativity. By analyzing these references, the designer explored various ways to merge the letters "C" and "P" in a structured, geometric form that still felt approachable and child-friendly. This approach allowed for a balance between clean, stable shapes and elements that convey the energy and vitality of children’s play, capturing the dual focus on safety and creativity in the brand.

Top Three

The three circled logos (numbers 32, 83, and 89) are strong contenders for representing "Craft N' Play" due to how effectively they visually communicate the brand’s identity and values. Logo #32 combines circular and angular elements that evoke both structure and playfulness, symbolizing the brand's dedication to safety and growth. The circular "C" suggests continuity and safety, while the triangle implies exploration and development, capturing the essence of products that support children’s motor skills and sensory growth. This balance of shapes represents a stable foundation for creativity, making it a compelling choice for a brand that wants to be seen as both reliable and imaginative.

Logo #83 takes a more organic approach, with fluid, hand-drawn lines that flow upwards, suggesting growth, vitality, and a nurturing environment. The softness and warmth in the design create an inviting aesthetic, appealing directly to parents looking for products that feel safe and crafted with care. Its rounded, continuous form conveys an openness and flexibility that aligns with Craft N' Play’s mission to foster creativity and social development in young children. The design reflects an artisanal feel, connecting with the brand’s emphasis on quality, craftsmanship, and safety, while visually hinting at a dynamic, playful aspect suitable for imaginative play.

Finally, logo #89 uses a cubic shape that symbolizes stability, reliability, and durability, essential qualities for toys aimed at young children. By embedding the brand’s initials within this stable structure, it communicates a sense of solidity and trustworthiness. This logo reflects the brand’s commitment to producing well-crafted, sturdy toys that meet high safety standards. The cube’s bold form is visually strong and reassuring, appealing to parents who prioritize safety and longevity in toys. Overall, each of these logos captures different but complementary aspects of Craft N' Play’s core messaging: vitality, stability, and safety, making them fitting visual representations of the brand's values and mission.

Work Cited Page

Baldowski, A. (n.d.). Ideation. Full Sail Online Login. https://online.fullsail.edu/class_sections/186413/modules/791204/activities/4549373

Baldowski, A. (n.d.-b). Logo Design. Full Sail Online. https://online.fullsail.edu/class_sections/186413/modules/791204/activities/4549373

Robert. (2024, August 21). Complete Buyer’s Guide to Wooden Toys made in the USA. Made By Liberty. https://madebyliberty.com/the-complete-buyers-guide-to-made-in-usa-wooden-toys/

Toy manufacturer logos. Antique Toys Library. (2021, January 19). https://antiquetoyslibrary.com/toy-logos/

MDM620 Week 2: Logo Refinements.

Self-Evaluation

Logo Refinements

Design Rationale

Craft N’ Play is a manufacturer of wooden toys based in Madison, WI, planning to grow throughout America that provides vitality, safety, and stability in local stores, selling to parents with kids between ages +0-6 with active imaginations in need of motor skills, sensory development, and social interaction through quality control and safety test by the company.

Logo #17

The design was created to have a geometric-based icon made from shapes. The focus was the placement of the brand name to show the stability since the shapes come together to form a structure. As the refinements continued, the shapes were brought down to a circle (craft) and a triangle (play) to express the logo's simplicity.

The self-evaluation process in Step 1 significantly influenced the evolution of design number 17, focusing on alignment, simplicity, and brand consistency. By using critical analysis techniques, the design was examined for clarity and impact, which led to refining elements that contributed to a more balanced, readable structure (Cousins, 2016). Cousins emphasizes evaluating the visual flow and readability, prompting adjustments in shape proportions and spacing to ensure that the design is not overly intricate yet remains eye-catching and memorable. Additionally, the importance of a structured, iterative design process that allows for divergent exploration (Baldowski (n.d.)). This approach guided the decision-making in each revision of design 17, as multiple options were tested and refined to reflect stability and trust—key aspects of the brand’s messaging. By iteratively testing shapes, line thickness, and layout, the design evolved to project a feeling of safety and consistency, aligning well with the brand's values. The self-evaluation process ultimately reinforced a clear, unified structure that effectively communicates the brand's mission to the target audience.

The design communicates the thought of putting two shapes and creating something that can be anything with the right amount of imagination. The message is unclear because of its simplicity and still needs possible refinements on how the shapes will be placed. There is stability based on the balance of the triangle and how these shapes are well-known for being used in the development of these toys. The playfulness comes with the “play,” showing a slope and the horizontal structure of “craft.”

The logo accurately identifies the brand because the rounded shapes and playful typography reflect the brand's emphasis on creativity and imagination, two qualities that align with Craft n' Play’s mission to stimulate a child's growth.

The design is appropriate because the target audience is parents and caregivers who value educational and safe toys for young children. The rounded shapes and playful typeface convey a sense of safety and approachability, appealing to those looking for child-friendly products. The design’s geometric, stackable forms subtly evoke building blocks, which resonate with parents interested in toys that foster creativity and motor skills. Additionally, the loose, whimsical typography reflects creativity and playfulness, aligning with qualities valued by both parents and children. Overall, this design combines simplicity with a playful aesthetic, effectively communicating a focus on creativity, learning, and development.

Logo #32

The early sketch of 32 was more abstract, playing with overlapping shapes. Through revision, it was simplified, with clearer geometric shapes resembling a stylized "C" and "P." This change created a more balanced and stable appearance, aligning with the brand’s values of stability and safety.

The self-evaluation process in Step 1 played a crucial role in refining design number 32, focusing on balancing visual impact with simplicity to enhance brand alignment. Airey discusses the importance of refining logos for clarity and versatility, suggesting the removal of any extraneous elements that could distract from the core message (Airey, 2014). Applying this principle, the design was stripped of overly intricate shapes, and adjustments were made to emphasize core geometric forms, allowing for better legibility and stronger brand recognition across various applications. The use of geometric shapes often conveys stability and trust, aligning with the brand's identity and values (Macnab, 2015). The self-evaluation process ultimately resulted in a design that communicates strength and approachability, which resonates well with the target audience.

The clean, geometric style of the logo suggests durability and a focus on craftsmanship, qualities that appeal to parents interested in safe and long-lasting toys. The structured look of the design conveys reliability and simplicity, reinforcing the brand's trustworthiness. By keeping the shapes simple and organized, the design appears playful and professional, aligning well with the expectations of parents who seek toys that are engaging and educational. This thoughtful combination of form and simplicity resonates with an audience that values products that aid child development while ensuring safety and quality.

The structured, geometric forms within the logo suggest stability and reliability, which are qualities parents would associate with a brand focused on durable educational toys. The simplicity of the design evokes a sense of classic, timeless play, aligning with the brand’s mission to provide enduring, well-crafted toys. By combining these elements, the design aligns with the brand’s core identity as a trustworthy and thoughtful provider of children’s toys.

The design is appropriate for the target audience of parents and caregivers seeking safe, durable, and educational toys for young children. The structured, geometric shapes used in the design evoke a sense of stability and reliability, which parents value in products for their children. The intertwining of letters in a clean, orderly fashion speaks to the brand’s emphasis on quality and careful craftsmanship, appealing to parents who prioritize well-made toys. Additionally, the simplicity of the design ensures readability, which enhances trustworthiness and makes the logo feel approachable and accessible. This balance of stability and simplicity resonates well with parents focused on providing their children with toys that safely and dependably support development.

Logo #34

Starting with a strong geometric approach, 34's development involved balancing the shapes to form an almost modular, block-like design, hinting at the tactile nature of wooden toys. The refined version accentuates the brand’s connection to traditional, handcrafted toys with subtle, softer curves.

The self-evaluation process in Step 1 provided essential insights for refining design number 34, particularly in balancing visual simplicity with brand messaging. Airey emphasizes that effective logos are recognizable and scalable, prompting a focus on minimizing complex details and enhancing clarity (Airey, 2014). Guided by this principle, adjustments were made to simplify the form and structure of design 80, This led to a more focused composition that better represents the brand’s values of stability and reliability. Additionally, Baldowski underscores the importance of ideation through iterative design, advocating for exploring multiple variations to find the most effective solution (Baldowski,n.d.). Following this approach, the self-evaluation process involved experimenting with different shapes, proportions, and layouts, leading to a refined logo that captures the essence of Craft N' Play’s mission. By iteratively assessing and revising each element, the design evolved to project a balance of durability and playfulness, essential qualities for appealing to parents and caregivers seeking safe, developmental toys. The resulting design not only communicates the brand’s identity but also resonates with its target audience.

The design communicates a message of durability, quality, and creative play. The use of structured, stackable shapes evokes the idea of building blocks, representing the brand’s focus on educational toys that support development. The message is understandable, as the visual simplicity and structure align with themes of stability and imaginative play. The block-like forms and rounded edges effectively balance these concepts, making the message easy to interpret.

Design 34 accurately identifies the brand by visually echoing the qualities of traditional, well-crafted wooden toys. The geometric and stackable elements symbolize reliability and stability, directly aligning with the brand’s emphasis on safe, high-quality products. The modular layout is reminiscent of classic building blocks, a staple in wooden toys, which reinforces the brand’s identity as a provider of educational, developmental toys. The clean and structured design projects an image of trustworthiness and quality, key attributes that reflect the brand’s core mission.

The design is appropriate for the target audience, which includes parents and caregivers seeking safe, educational toys for young children. The block-like shapes are visually relatable to children, as they mirror familiar forms found in classic wooden toys, making the logo appealing and engaging. For parents, the structured and balanced design communicates stability and quality, reassuring them of the product’s durability and safety. By blending playfulness with a sense of reliability, the design speaks directly to the brand’s audience, highlighting values of creativity, learning, and craftsmanship.

Logo #80

This design evolved from a simple arrangement of the letters "C" and "P" into a form that uses spirals and diamond shapes, embodying growth and creativity. The revision polished the shapes to ensure they felt lively yet structured, capturing both the imaginative and stable aspects of the brand.

The self-evaluation process provided a structured approach for refining design number 80, ensuring it aligned with Craft N’ Play’s values of safety, reliability, and growth. Airey (2014) emphasizes the importance of simplicity and recognizability in logos, which guided the decision to reduce complexity and enhance clarity in this design. By simplifying shapes and focusing on clean, balanced lines, the logo became more legible and memorable, especially for parents looking for trustworthy, safe products for young children. Additionally, Macnab (2015) discusses how geometric forms in logo design can convey stability and reliability—qualities central to the brand's identity. Applying this concept, the iterative process explored different geometric layouts, adjusting proportions and symmetry to evoke a sense of security and sturdiness. The combination of simplicity and geometric balance in the final design effectively conveys Craft N’ Play’s brand identity, making it a trustworthy choice for parents seeking quality developmental toys.

The design communicates a message of growth, creativity, and playfulness, reflecting the brand's focus on developmental toys. The spiral shape suggests an unfolding or blossoming, symbolizing a child’s growth and imaginative exploration. The message is understandable due to the simple, flowing design that evokes a sense of movement and energy, aligning with themes of learning and development. By using a clear, spiral form, the design effectively conveys a sense of both stability and creativity, making the intended message easy to grasp.

Design 80 identifies the brand by visually incorporating the qualities of creativity, growth, and safety. The flowing spiral shape is symbolic of the brand’s commitment to nurturing a child’s imagination and fostering development. Rounded edges and smooth curves reinforce the brand’s identity as a safe, approachable option for educational toys, appealing to both children and parents. The design’s balanced yet lively form reflects the brand's emphasis on quality and thoughtful craftsmanship, elements that are central to Craft n' Play’s identity.

The design is appropriate for the target audience of parents and caregivers who prioritize toys that support creativity and developmental growth in young children. The spiral and rounded shapes are visually engaging for children as they mirror the organic, dynamic forms to which children naturally respond. For parents, the clean and balanced design suggests reliability and stability, aligning with the values of safety and quality they seek in toys for their children. By combining a sense of movement with approachable, friendly shapes, the design appeals to the brand’s audience, communicating both playfulness and trustworthiness.

Logo #83

The sketch of 83 included various elements combined in a complex form. The refined version streamlined these elements, emphasizing readability while retaining a whimsical, playful aesthetic. This adjustment prioritized legibility without losing the youthful character. The spiral shape suggests an unfolding or blossoming, symbolizing a child’s growth and imaginative exploration. By using a clear, spiral form, the design effectively conveys a sense of both stability and creativity, making the intended message easy to grasp.

The self-evaluation process was instrumental in refining design number 83, ensuring alignment with brand values and visual clarity. Airey emphasizes that successful logos are both versatile and memorable, which encourages focusing on simplicity and removing non-essential details to create a stronger visual identity (Airey, 2014). By following this guidance, elements in Design 83 were streamlined, with adjustments to shapes and spacing to enhance readability and impact, particularly at smaller scales. Additionally, Cousins highlights the importance of self-critique for recognizing areas where a design may lack cohesion or clarity (Cousins, 2016). Applying this method, each element in design 83 was evaluated for its contribution to the overall message of stability and quality, key values for Craft N’ Play’s brand. Through this iterative process, the design evolved to feature bolder, balanced forms, reinforcing a sense of durability and approachability that resonates with the target audience. This self-evaluation ultimately led to a refined logo that communicates the brand’s core themes effectively, enhancing brand recognition and appeal.

Design 83 communicates a message of playful creativity combined with stability and quality. The rounded, soft shapes convey a sense of friendliness and approachability, while the structured geometric layout suggests reliability and durability. This blend of whimsy and order effectively captures the brand’s commitment to making safe, high-quality toys that encourage imaginative play. The message is clear and understandable, as the design visually balances elements associated with both fun and trustworthiness, which are key qualities valued by the brand’s audience of parents and children. The consistency in form and approachable design elements make the intended message easy to interpret, aligning well with the brand’s mission.

This design reflects the brand by combining playful and structured elements that align with the company’s focus on creativity and craftsmanship. The rounded forms in the logo introduce a sense of softness and approachability, appealing to children and parents, while the geometric layout conveys a feeling of stability and durability. This balance between whimsy and structure emphasizes the brand's mission of creating well-made, enjoyable toys that encourage imaginative play. Additionally, the interlocking shapes suggest a sense of unity and cohesiveness, reinforcing the brand’s identity as a thoughtful, dependable source of quality toys designed for long-lasting enjoyment. The logo successfully captures the brand's values and purpose through these design choices.

The design for number 83 is appropriate for the target audience, which includes children, parents, and caregivers looking for quality educational toys that foster creativity and play. The logo's playful curves and geometric forms capture a sense of fun and imagination, elements that resonate with children and appeal to their sense of wonder. For parents, the clean, structured layout suggests durability and reliability, reinforcing the brand's perception as a trustworthy choice for children’s toys. This combination of playfulness and stability speaks directly to both age groups, making the design appealing to children and instilling confidence in parents regarding the quality and thoughtfulness behind the brand.

Logo #89

The original sketch had a rough, less-defined form. Through refinements, it took on a cubic, almost 3D effect to symbolize the tactile and structural nature of wooden blocks. The refined design achieved a balance between simplicity and representation of the product’s physical characteristics.

The self-evaluation process is essential in guiding the development of design number 89, focusing on aligning it with Craft N’ Play’s brand values of safety, quality, and developmental support for young children. The Logo Design Process emphasizes the importance of identifying and incorporating key brand attributes throughout design iterations using this guidance (3plains. (n.d.)). Design 89 was refined to incorporate smooth, rounded shapes and balanced geometry, conveying a sense of safety and stability that appeals to parents looking for secure, durable toys. Each iteration was evaluated to ensure the shapes evoked trustworthiness while remaining visually appealing. Additionally, successful logos evolve by emphasizing brand identity elements and encouraging designers to test various styles and arrangements for optimal representation (Godlouski, 2014). Following this principle, design 89 underwent several iterations where elements like spacing, shape, and line weight were adjusted to strengthen its association with durability and playfulness. The design communicates a message of strength, quality, and structure, reflecting the brand’s emphasis on durable, reliable toys. By using clean lines and balanced forms, the design successfully conveys the brand’s values of safety, stability, and quality, making the message easy to interpret.

Design 89 accurately identifies the brand by embodying the qualities of durability, safety, and craftsmanship. The structured, stacked shapes are reminiscent of classic wooden blocks, which align with the brand’s focus on creating educational, developmental toys. The overall composition communicates reliability, appealing to parents who prioritize well-made, long-lasting toys for their children. The design’s modular structure reflects careful attention to quality, aligning well with the brand’s identity as a dependable source of children’s toys.

The design is appropriate for the target audience, which includes parents and caregivers seeking safe, durable toys that support developmental growth in young children. The block-like forms are relatable to children, as they mirror familiar stacking and building toys, making the logo visually engaging. For parents, the sturdy, balanced structure of the design conveys a sense of reliability and quality, reinforcing trust in the brand’s commitment to safety. By combining a playful yet stable appearance, the design appeals to both children and parents, effectively communicating values of creativity, durability, and trustworthiness.

Work Cited Page

Airey, D. (2014, August). Logo Design Love, annotated and expanded edition, Second edition. O’Reilly Online Learning. https://learning.oreilly.com/library/view/logo-design-love/9780133812589/ch04.html#ch04lev1sec10

Baldowski, A. (n.d.). Logo Design. Full Sail Online. https://online.fullsail.edu/class_sections/186413/modules/791204/activities/4549373

Cousins, C. (2016, February 1). How to critique your own work as a freelance designer. Design Shack. https://designshack.net/articles/freelancing/how-to-critique-your-own-work-as-a-freelance-designer/

GODLOUSKI, C. (2014, December). The evolution of famous logos over time. The Futur - Business and Design Education, Revolutionized. https://thefutur.com/content/the-evolution-of-famous-logos-over-time

Logo design process. 3plains. (n.d.). https://www.3plains.com/help/logo-design-process/

Macnab, M. (2015, June 23). How geometry influences Logo Design. Smashing Magazine. https://www.smashingmagazine.com/2015/06/effective-logo-design-geometry/

MDM620 Week 3: Logo Vectors

Self-Evaluation

Vector Production & Evaluation

Finalize Single- and Full-Color Logos

Design Rationale

The decisions in Step 1 provide a meticulous framework that effectively guided the development of the selected design solution, as illustrated in the image. This groundwork ensured the final logo was strategically aligned with the brand’s identity and highly impactful. The designs effectively informed the selected designs by aligning with principles of geometry and semiotics. The psychology of logo shapes explains how specific forms evoke emotions and associations—such as circular shapes suggesting inclusivity or angular ones projecting strength (Christie & Carson, 2021). Shapes influence perception and provide a strong rationale for selecting certain design elements, ensuring the logos communicate effectively with the target audience. Similarly, Gandla and Vemali highlight the role of semiotics in shaping brand perception, where symbols and signs communicate deeper meanings. By referencing minimalist symbols for sophistication or intricate designs for heritage, Step 1 demonstrates how semiotic principles guided decisions, ensuring the logos effectively conveyed brand values and resonated with the target audience.

The design presented in Step 2 represents the culmination of strategic decisions informed by established design principles and self-evaluation processes. The geometric shapes were chosen to create a sense of balance and modernity. Geometric logos are effective in conveying structure and order, which resonate well with professional audiences (Peate, n.d.). The clean, sans-serif typography underwent meticulous kerning adjustments to enhance legibility and aesthetic harmony, a critical aspect that emphasizes the importance of spacing in creating polished and credible logos (Gardiner, 2023). Additionally, the vibrant yet balanced color palette was chosen to convey creativity and reliability, reinforcing the brand's identity as innovative yet dependable. Each design element was refined to create a cohesive and compelling representation of the brand's values and mission. This design solution stands out as a meticulously crafted representation of the brand’s identity. By incorporating geometric precision, strategic kerning, and a harmonious color palette, the logo communicates reliability, creativity, and professionalism. These elements ensure that the brand resonates with its target audience and distinguishes itself in a competitive market.

The two presented designs stand out as the strongest choices due to their ability to effectively balance aesthetics with functionality. They effectively combine visual impact with strategic branding principles and convey the brand’s core values with clarity and sophistication. Kelly Kuehn highlights the power of hidden messages in logos, demonstrating how subtle design elements can enhance meaning and engage audiences on a deeper level (Kuehn, 2024). By blending symbolism with clean, modern aesthetics, these designs not only elevate the brand’s image but also communicate its message clearly and memorably. Additionally, the deliberate use of color psychology, as highlighted by The Logo Company, ensures that the designs resonate emotionally with the target audience, creating a lasting impression and fostering brand loyalty (Logo Company, 2024). Each design elevates the brand by delivering a clear, cohesive visual identity that is memorable and versatile. The first design's bold shapes and strategic typography create a sense of innovation, appealing to a forward-thinking audience. Meanwhile, the second design incorporates dynamic elements that suggest adaptability and creativity, setting the brand apart in a competitive market. Together, these designs effectively communicate the brand's values of trust, innovation, and connection, ensuring they leave a strong, positive impression on the audience.

Work Cited Page

Christie, M., & Carson, N. (2021, August 9). How to craft a powerful logo shape. Creative Bloq. https://www.creativebloq.com/logo-design/psychology-logo-shapes-8133918

Gandla, R., & Vemali, L. (2023, March). Semiotics and brand perception. Woxsen University. https://woxsen.edu.in/research/white-papers/semiotics-and-brand-perception-how-symbols-and-signs-influence-consumer-behavior/

Gardiner, S. (2023, October 31). Logo design and the importance of kerning. Logic Design. https://www.logicdesign.co.uk/blog/logo-design-importance-kerning/

Kuehn, K. (2024, October 15). 36 hidden messages in company logos you see all the time. Reader’s Digest. https://www.rd.com/list/secret-messages-company-logos/

Peate, S. (n.d.). What is a geometric logo? your guide to geometric logo design. Fabrikbrands. https://fabrikbrands.com/branding-matters/logo-design/what-is-a-geometric-logo-geometric-logo-design/

Psychology of color in Logo Design. The Logo Company. (2024, January 2). https://thelogocompany.net/psychology-of-color-in-logo-design/

MDM620 Week 4: Style Guide

Brand Style Guide

Video Rationale

MDM650 Week 1: Media Choices and Planning

Production Schedule

Asset Sketches

Design Rationale

Two key resources guided this week’s choice development. David Klein emphasized the tangibility and longevity of print materials like the letterhead package, social media mockups, and bus stop posters (Klein, 2022). This resource reinforced the importance of clear branding in physical formats to engage the audience effectively over time. Rigdon’s guided decisions regarding the dynamic elements of the looping animation and logo animation (Rigdon, n.d.). The distinction between static and interactive elements highlighted how movement in design draws attention and conveys modernity, particularly in animations, which were critical to maintaining brand consistency across digital platforms.

The design process started with sketches for the letterhead, uniforms, and social media layouts. The bus-stop poster and logo animation were refined based on clarity and scalability. Each stage involved iterative refinements, ensuring all assets aligned with Craft N’ Play's playful yet professional brand image.

Peer review sessions allowed classmates to provide constructive feedback on elements such as uniform mockups and logo animations. Suggestions were implemented to enhance the placement of logos and refine animation transitions. Additionally, providing feedback on a peer’s social media concepts fostered a reciprocal exchange of ideas that improved the quality of all involved projects. Through this week’s work, skills in animation sequencing and brand application across diverse media were enhanced. The distinction between static and interactive design, as discussed by Rigdon, was applied to balance audience engagement. Overall, these new strategies ensured that Craft N’ Play’s assets communicated a cohesive and impactful brand message.

Work Cited Page

Klein, D. (2022, November 7). What are the advantages of print media over electronic media?. North American Media. https://namericanmedia.com/what-are-the-advantages-of-print-media-over-electronic-media/

RIGDON, S. (n.d.). PRINT VS. WEB, STATIC VS. INTERACTIVE. Data + design. https://trinachi.github.io/data-design-builds/ch16.html

MDM650 Week 2: Media 1

Brand Vision Board (Updated)

Production Schedule (Updated)

Media Assets

Letterhead Package

Logo Animation

Design Rationale

Developing Craft N’ Play’s media assets reflects a deep commitment to branding strategies that resonate with children and parents alike. This week’s design process was guided by the company’s core values: safety, creativity, and fostering young imaginations. The final products (a vibrant letterhead package, a playful logo animation, and cohesive branding materials)resulted from thorough research, iterative problem-solving, and collaborative input.

Michael Baker's article on sonic logos provided insight into the role of auditory branding, emphasizing how sound can create emotional connections and reinforce brand identity (Baker, 2024). This perspective inspired the concept behind the logo animation, ensuring that visual and sound elements conveyed Craft N’ Play’s playful and nurturing tone. The gentle, fluid transitions in the animation visually encapsulate the brand’s nurturing spirit, while playful sound effects reinforce its appeal to children. Boyd’s analysis of letterhead designs illuminated the role of cohesive visual communication, shaping the clean yet dynamic patterns in the stationery (Boyd, 2019). The examples showcased how subtle design details, typography, and color could elevate a letterhead's impact. These ideas informed the balance of professionalism and vibrancy in Craft N’ Play's letterhead. Finally, SVGator's animated logo collection showcased effective animation techniques that inspired smooth transitions and playful movements in the logo animation, aligning with the brand's child-centric theme (SVGator, 2024).

The design process began with brainstorming key elements of Craft N’ Play’s identity, focusing on children, creativity, and safety. Initial sketches laid the foundation for design decisions, balancing vibrant colors and simple shapes that appeal to a younger audience. The business card design followed a similar approach, emphasizing simplicity and functionality while incorporating vibrant patterns that align with the brand's visual identity. The playful border designs and consistent use of brand colors tied the business card seamlessly to the rest of the branding materials. The letterhead design balanced professionalism with bright, playful patterns. Careful attention was given to typography, ensuring readability and clarity while maintaining a playful tone through font choice. The brand’s signature colors were integrated thoughtfully, with accents highlighting key areas such as the header and footer. The logo in the upper-left corner provided a consistent brand presence, and the minimal use of negative space gave the letterhead an organized, professional appearance. The logo animation provides simple, fluid transitions that were implemented to convey movement and excitement. Iterative reviews ensured the assets met branding goals, referencing research for refinement. Bright yet harmonious colors were critical in reinforcing the brand's appeal. The animation’s color palette mirrors the physical product designs, creating consistency across all branding elements. This decision was guided by insights from design research, ensuring the colors resonated with children while maintaining a professional tone that appeals to parents.

Feedback from peers led to refinements, such as enhancing transitions in the animation and aligning the letterhead’s pattern with the overall brand theme. These changes ensured consistency across all media assets and elevated the design.

This week’s projects deepened an understanding of branding principles, emphasizing the cohesion between print and digital assets. Skills in animation sequencing and applying branding consistency across various media were enhanced, reflecting growth in design execution. The visual representation—a polished logo animation with dynamic, playful elements—is a testament to Craft N’ Play’s mission: delivering safety, creativity, and joy to children and their families.

Work Cited Page

Baker, M. (2024, November 15). Sonic logos: The role of sound in branding. ZD Blog. https://www.zilliondesigns.com/blog/sonic-logo-and-the-sound-in-branding/#:~:text=The%20purpose%20of%20a%20sound,the%20brand%20itself%20over%20time.

MDM650 Week 3: Media Asset Production

Media Assets

Social Media

Facebook

Instagram

Twitter

Design Rationale

The design process for this week's media assets drew heavily on industry research to align branding and messaging with the intended audience effectively. Ishita Ganguly's article emphasized the importance of portraying a human connection through social media, particularly for parents seeking trust and relatability (Ganguly, 2015). This was integrated into the Facebook cover image, where a smiling child engaging with Craft N’ Play’s toys radiates joy and trustworthiness. It humanizes the brand, making it approachable for families. Neil Patel’s exploration of cover images inspired a clean, bold header design (Patel, 2016). There is a strategy that aligns with Patel's recommendation to use visual storytelling to engage users instantly. By featuring bright colors, a clear slogan (“Where Durability Meets Delight”), and an engaging visual of a child playing, the cover captures attention and communicates both product durability and child-friendliness. Though LinkedIn focuses on corporate audiences, Paul Petrone’s advice on cover design—keeping messaging simple and eye-catching—was applied to the Twitter header image (Petrone, 2015). A balanced composition with a playful yet professional aesthetic ensures the brand's identity remains clear, while the slogan highlights its key value. Paul Inman’s insights on effective outdoor advertising emphasized creating a bus stop ad with a light, calming atmosphere to appeal to busy parents (Inman, 2024). Positioned in high-traffic areas, the poster balances emotional appeal and information, highlighting toy safety while maintaining visual simplicity.

The design process began with brainstorming Craft N' Play’s core identity—playfulness, safety, and simplicity. Inspired by bright yet calming tones, the designer focused on visuals that evoke trust and joy. The Facebook and Instagram posts prioritize relatable imagery of children interacting with the toys, appealing to parents on an emotional level. The Twitter assets strike a balance between fun and simplicity, recognizing that Twitter users tend to engage more with content than visuals. Through feedback and iterative design, the designer refined the colors, slogans, and visuals to ensure alignment with the brand’s goals.

Drafts were shared with peers, and received feedback on color balance and messaging clarity. In return, they provided constructive input on others' typography and layout choices. This collaborative exchange improved the final assets by refining details such as font size and spacing, ensuring a clear visual hierarchy and enhanced readability.

Through this week's coursework, the designer strengthened their understanding of simplicity in design—demonstrating how clean visuals can effectively communicate a message without overwhelming the viewer. Additionally, they applied color theory principles to evoke trust and happiness, utilizing bright yet soothing hues to resonate with the audience. These skills enhanced their ability to produce cohesive and visually engaging assets.

Work Cited Page

GANGULY, I. (2015, April 7). 9 ways to humanize your brand with social media. Social Media Examiner. https://www.socialmediaexaminer.com/humanize-your-brand-with-social-media/

Inman, P. P. (2024, June 13). Bus Shelter Advertising: Is it right for your business? 75Media. https://75media.co.uk/blog/bus-shelter-advertising/#:~:text=Positioned%20in%20high%2Dtraffic%20areas,in%20local%20and%20urban%20settings.

PATEL, N. (2016, June 13). 12 creative ways to use Facebook cover images for business. Social Media Examiner. https://www.socialmediaexaminer.com/12-creative-ways-to-use-facebook-cover-images-for-business/

Petrone, P. (2015, July 7). 13 Great LinkedIn Company Page Cover Photos to Inspire Yours. LinkedIn. https://www.linkedin.com/business/talent/blog/product-tips/great-linkedin-company-page-cover-photos-to-inspire-yours

MDM650 Week 4: Brand Asset Completion

Media Assets

Uniform

Looping Animation

Production Schedule

Design Rationale

MDM640 Week 1: Brand Playbook Development

Brand Vision Board

Brand Playbook

Self-Evaluation

For brand communications design efforts to properly assist company goals, the return on investment (ROI) must be measured. Sebastien Berten highlights that by connecting design choices to visible outcomes such as higher engagement or income, ROI analysis helps justify marketing spending (Berten, 2021). Additionally, identifying the strategies that work well with the target audience supports teams refine their approach. Moreover, measurements of ROI inform future choices by offering a data-driven foundation for managing resources and prioritizing design initiatives (Berten, 2021). By understanding the impact of their work, designers can better align their creative pursuits with the intended results of their organizations.

Testing prototypes with the intended audience before release is important to ensure they satisfy user requirements and expectations. Qualitative approaches offer comprehensive insights into user views and experiences. For instance, designers can thoroughly examine users' opinions and feelings regarding a prototype using focus groups or interviews (Mod, 2024). These techniques can reveal minor problems that are not always visible with only statistics, like incorrect messages or usability mistakes. On the contrary, quantitative methods provide measurements to assess a design's effectiveness. For example, A/B testing contrasts two versions of a prototype to discover which works better according to established norms, including engagement or click-through rates (Mod, 2024). Also, surveys yield useful information by collecting opinions from a wider range of people, which allows statistical analysis to support design choices. By combining these techniques, a prototype's advantages and disadvantages can be thoroughly understood. Using qualitative and quantitative methods lets designers make well-informed changes that increase the chances of a successful launch for branding.

Work Cited Page

Berten, S. (2021, January 12). How to estimate the return on investment of design work? UX - Republic. https://www.ux-republic.com/en/how-to-estimate-the-return-on-investment-of-design-work/

Mod, D. (2024, October 22). Prototype Testing Guide (w/methods, how to & example). Articles on everything UX: Research, Testing & Design. https://blog.uxtweak.com/prototype-testing/

MDM640 Week 2: Brand Playbook Development

Brand Vision Board

Brand Playbook

Self-Evaluation

ROI measurement is crucial for optimizing resource allocation and demonstrating the success of design activities in the context of brand communications design. These choices are linked to business benefits like increased revenue or brand engagement through ROI analysis (Chan, 2024). This verification ensures they are allocated to initiatives that generate demonstrable results and help defense marketing expenses. Understanding ROI promotes continual innovation, assisting businesses to determine what features of their designs will appeal to their audience. This process ensures design decisions align with organizational goals while fostering innovation and maximizing results (Schmidt, 2021). Providing data-driven insights may attract new customers and ensure future investments support business objectives.

Work Cited Page

Chan, M. (2024, December 13). Testing visual design: A comprehensive guide. Nielsen Norman Group. https://www.nngroup.com/articles/testing-visual-design/

Schmidt, M. (2021, May 20). A stitch in time saves nine — how a couple of hours of design research can save you from failure. Medium. https://medium.com/insights-observations/a-stitch-in-time-saves-nine-how-a-couple-of-hours-of-design-research-can-save-you-from-failure-38057b83d058

MDM640 Week 3: Brand Playbook Development

Brand Vision Board

Brand Playbook