Over the past 25 years, I have produced graphic design, packaging design, creative concepts, photo retouching, ready-to-print artwork, online landing pages, optimised mobile images and illustrations, on a highly crafted standard.
In the last two and a half years, I have establish the Design & Artwork Manager role at Biotiful Gut Health as part of the Marketing Team's new structure. Designing the ATL campaigns, rebranding the products range, implementing the digital media assets, as well as generating POS assets for retails activations and designing promotional materials for the ongoing BTL events;
This presentation shows, what I have been doing for this London based FMCG company, where the pace is fast, the standards are high!
Previously, I have worked independently as well as part of a design team, producing and managing whole projects or working at various stages of a project as required from client brief. I have been helping different size business, from start-ups to global corporate in various market areas including: Food & Beverage, Music Events, Exhibition Events, Automotive and Sport.
Having managed from complex to basic design projects at its best, I cannot wait to step into the next challenge - so, bring it on!
Packaging Design | Artwork Setting
Taking the design to fruition from Concept to Shelf
Simple, vibrant but mostly an effective Activation Design.
The launch of the co-branded kefir bay at Sainsbury's is a great example of how to engage with the consumer without getting too fancy.I think it is a great execution for a couple of reasons:
- Maintained brands codes - Maintains the strength of the two brands involved on this activation;
- Pushing the boundaries - Probably a headache for the supplier, but great for outcome with 3D elements and cut-out shapes;
- Applying colours that stands out - So often, companies over complicate these types of POS. For me, there is a lot of beauty in simplicity but should not be "boring".
Need some help on getting the design "right" on your Packaging or Activations? You are looking at the right place, indeed!! Please give me a buzz.
Credits:
DESIGN & ARTWORK MANAGER | GRAPHIC DESIGNER | PACKAGING DESIGNER