Step into Antler & Crown, St Augustine's premier custom hat experience located on historic St. George St. Stephen and Ashlee will steam, shape, brand and design a hat that is uniquely yours. Whether you are looking for a simple, timeless utility cowboy hat or a one-of-a-kind custom fedora, we would love to earn your trust. Our studio is a perfect backdrop for your next private event, and we are happy to curate a unique experience including, wine, whiskey and stogies from our friend's next door at Old City Cigars. -Ashlee Crook
Ashlee Crook - Founder
Cell- (409) 392-6744
123 ST. GEORGE ST
ST AUGUSTINE, FL 32084
contact@antlerandcrown.com
STEP 4: TAG US
FAQ's
Can I bring my own hat?- YES! We can freshen up your hat and customize it for $65
Should I tip my hatmaker? - YES! If you feel obliged... Tipping is common in the hat industry and how we keep quality shapers & hat artist employed. No pressure to tip but if you love it, show it!
Is it cheaper if I pay cash?- No! We collect taxes on all items sold and cannot discount taxes.
Do you offer a Military/ First Responders Discount? YES! All First Responders, Active Duty, Retired and military dependents will receive 10% OFF their custom hat experience. Thank you for your Service!
Do you do events?- YES! We love a corporate party, wedding, private event or just a girl's night out! Call or text Ashlee to discuss details. (409) 392-6744
Can you re-shape my hat? - YES! We charge a $45 fee to clean & re-shape. Prior to taking a go at it, we will discuss the condition and set expectations about how much life we can bring back to her!
Can you find me a different hat? - Maybe! If you have a specific hat in mind, please call or text and we will try our best to source it for you.
How do I keep my hat in good shape? -Great Question! While we cannot guarantee a bull won't stomp on your hat, we have some tips to keeping her looking good.
- Flat Brim Hats- store on its brim.
- Curved Brim Hats- store out of the box, upside down on her crown.
- DO NOT STORE in direct sunlight.
- Wipe straws with a baby wipe. periodically.
- Cleaning Kits are easily available on Amazon. Be sure to use a dark kit on all colors other than white and Silverbelly.
Can I buy online? Yes! If you see something you love, send us a message and we will invoice you via square and ship next day.
Can I bring something sentimental to add? Of course! Often our customers bring their own fabric or pins to incorporate on their hat. Another great idea is old costume jewelry, family photos, etc.
What if I don't like my hat? SAY SOMETHING! We want you to love your hat. While we try our best to read body language we cannot read minds. Don't be afraid to speak up if you don't love something about your hat. We will simply adjust or start over.
How did you get started? I love this question because it allows me to share a piece of my other passions with you! I have worked for an insurance company for 18+ years, starting from the entry level sales and finishing as a Territory Business Development Manager. It was a role I loved and allowed me to be creative, focus on leadership development and help teams with their branding and marketing. That role was eliminated Jan 1, 2024 and I found myself unemployed! Meanwhile, Stephen and I had been growing a passion project called Through The Storm Apparel, an apparel brand opening conversations about mental health. We found success traveling to music festivals and I fell hard for Western Wear. I have always been passionate about fashion and love how I feel in a cowboy hat. Late February, while sitting in bed, I told Stephen... "I think I want to start a hat bar!" He said DO IT! While that sounded casual, I am not capable of doing anything casual. Here we are in our first year, growing quickly, failing over and over, learning and loving what we do. We have BIG PLANS to take the Southeast Market by a WESTERN STORM!