Guelph Storm: 2026-27 partnerships
Who We Are
Welcome to the Guelph Storm—where community, entertainment, and the love of hockey converge for an unforgettable experience both on and off the ice.
At the Guelph Storm, we are dedicated to fostering a sense of community, passion, and excitement through the sport of hockey. Our mission is to compete on the ice and serve as a unifying force within our community, bringing people together to share in the joy and camaraderie that live sports inspire.
At the heart of our mission is the belief that entertainment and excitement are essential elements of the fan experience. We are committed to delivering thrilling, high-energy games that captivate our audience and create lasting memories.
Whether you're a seasoned hockey fan or new to the sport, we invite you to join us in celebrating athleticism, community spirit, and the sheer joy of the game.
Our Fans
For the third straight season, our average attendance will exceed 4,550 fans per game—filling the 4,520-seat Sleeman Centre with fans overflowing into standing room only seats at every game!
Guelph Storm fans are the heartbeat of our team, shaping our culture and identity while creating a vibrant, electric atmosphere that fuels every moment on the ice. Your passion and support make the Storm experience truly unforgettable!
Why Partner with Guelph Storm?
Sponsoring the Guelph Storm Hockey Club is a dynamic way to boost brand visibility, connect with a passionate local fanbase, and showcase your commitment to the community. As one of the premier teams in the Ontario Hockey League, the Storm draw thousands of dedicated fans each season, providing sponsors with valuable exposure through in-arena signage, digital promotions, interactive experiences, and more.
This is your chance to engage with families, young professionals, and sports enthusiasts, building brand loyalty and lasting goodwill in an electrifying atmosphere. Partner with the Storm and make a powerful impact!
INTRODUCING OUR NEW & IMPROVED DIGITAL TAKEOVER PACKAGE!
NEW FOR 2026–27! A fully upgraded, next‑generation centre‑ice scoreboard arrives this summer, ushering in a bold new digital era at the Sleeman Centre—one that stands shoulder‑to‑shoulder with the most advanced arenas in the Canadian Hockey League. And the transformation doesn’t stop there. For our Guelph Storm partners and fans, the LED takeover expands well beyond the new main screens. The upgraded scoreboard features four oversized LED Corner Panels and three Action Level LED displays positioned to capture fan attention from every angle. When synchronized with our 360‑degree LED Power Ring, these new assets create a bigger, brighter, and more immersive full‑bowl experience—delivering unparalleled visibility for partners and unforgettable atmosphere for fans.
Arena Bowl Advertising – Feature your brand in high-impact locations like player benches, penalty boxes, rink boards, in-ice logos, big banner ads, and Zamboni takeovers.
Concourse Advertising – Maximize visibility with wall wraps, entry/exit gate wraps, wayfinder signs, concourse section posts, concourse club box ad panels and more.
Video Scoreboard Advertising – Command attention on our brand‑new 15' x 12' LED centre‑ice scoreboard, featuring four bright, oversized video screens that deliver exceptional clarity and impact. Showcase your brand with dynamic 30‑second commercials, interactive contest features, or eye‑catching digital billboards that stand out in every moment of the game. With dramatically enhanced picture quality and a bold new design, this scoreboard takes your message to a whole new level.
Digital Takeover Packages – Blending our 700‑linear‑foot LED Power Ring with four 12‑foot‑tall LED Corner Panels on the centre‑ice scoreboard and three action‑level LED displays, the arena takeover surrounds fans and viewers with continuous, high‑impact branding from every angle.
Game Sponsorships – Own game day with digital takeovers, concourse displays, and entry/exit sampling and so much more!
Game Day Contests & Promotions – Engage fans with 15-second in-stand promotions, 45-second time-out promotions, and 3-minute on-ice contests.
Elevate your brand across every screen. Our Digital & Broadcast Media Packages deliver high‑engagement exposure through premium Guelph Storm content and expanded broadcast opportunities. New for this season, partners can activate across Guelph Storm game broadcasts streamed live on FloHockey and aired on Rogers TV in both the home and visiting markets. Packages include 30‑second in‑game commercial spots, along with integrated in‑game feature properties that place your brand directly in front of fans throughout the broadcast. On the digital side, high‑performing social media campaigns offer customizable reach, storytelling, and measurable engagement—extending the impact of your partnership well beyond the arena.
Learn More about Guelph Storm Partnerships
Contact Information
Matt Newby
Vice President, Business Operations
Call: 519 837 9690 ext. 105
Email: mnewby@guelphstorm.com
50 Woolwich Street, Unit B, Guelph, ON N1H 3T9