Your First Step Forward A 60-second advertisement script aimed at first-generation college students that introduces Google FirstPath, a new tool designed to guide them through the college admission process.

🎬 Video

FADE UPON

EXT LS: A college campus bathed in early morning sunlight with students walking to class.

POV: Opening Shot of Hero

🎤 Audio

MUSIC: (HOPEFUL PIANO)

SFX: SOUND OF FALL LEAVES CRUNCHED UNDERFOOT

VO: “Every journey to college starts with a first step.”

⏳ 00:00 – 00:04

🎬 Video

CUT TO MONTAGE:

  • INT CU: Students up late, overwhelmed by financial aid websites.
  • MS: Students at kitchen tables, laptops open, books and papers scattered.
  • CU: Hands rub tired eyes for a relatable, human moment.

🎤 Audio

VO: “For first-generation students, that step can feel like the biggest one of all.”

🎛️ A/V: WARM LIGHTING

SFX: YAWNS, FRUSTRATED SIGHS, LAPTOPS SLAM SHUT, PEN TAPS TABLE

⏳ 00:05 – 00:12

🎬 Video

CUT TO:

POV: Screens glow bright. Rooms fill with soft morning light as if hope brightens the space.

🎤 Audio

VO: “Google FirstPath was built to make that step easier, clearer… and yours.”

🎛️ A/V: SETS BRIGHTEN

SFX: POSITIVE REASSURED SOUNDS, JOYFUL GASPS

⏳ 00:13 – 00:19

🎬 Video

MONTAGE CUT STUDENTS FINDING SUCCESS

  • MS: A student in a dorm room video-chatting with a mentor.
  • CU: A student at a campus library, confidently taking notes.
  • MS: A family sitting together, smiling as they review college acceptance letters.

BG: Subtly feature Google colors (blue, red, yellow, green) for brand consistency.

🎤 Audio

VO: “It brings together tools, guidance and real stories from students who’ve been there before.”

MUSIC: UPBEAT, FASTER TEMPO PIANO

SFX: FAST SCRIBBLING, TYPING, JOYFUL CHATTER

⏳ 00:20 – 00:28

🎬 Video

CUT TO:

ZI: Students gain confidence and mentor other first-gen students.

MS: Clips of different first-gen students speaking to the camera (smiling, in their bedrooms, libraries or campus quads)

🎤 Audio

VO: “Because sometimes what you need most is to hear… ‘You belong here.’ ”

EXT OSV FROM STUDENTS:

“College felt out of reach… until I found FirstPath.”
“I realized there were others like me: just as nervous, just as determined.”

⏳ 00:29 – 00:35

🎬 Video

EXT CUT TO COLLEGE MOVE-IN AND FIRST-DAY CLASSES

  • CU: Parents hug their student near dorm and packed car.
  • An RA welcomes students at the dorm lobby.

🎤 Audio

VO: “Wherever you start, we meet you there: on your phone, your feed, your schedule.”

⏳ 00:36 – 00:44

🎬 Video

MONTAGE CUT:

  • Students fill applications and smile.
  • Parents and students sit side by side watching the campus tour video.
  • Students pin their college acceptance letters to a corkboard.

🎤 Audio

VO: “Step by step, resource by resource, story by story… the path gets clearer.”

⏳ 00:44 – 00:50

🎬 Video

FADE UPON CLOSING HERO SHOT

LS Final scene: The original student from the opening shot stands outside a campus building with a backpack, gazing up at the entrance with a hopeful smile.

  • ZO: The student walks purposefully across campus, backpack on, with a confident stride.
  • CU: Slow-motion smile as they pass iconic campus landmarks.

🎤 Audio

VO: “The first step is often the hardest. We’re here to make sure it’s not the last.”

MUSIC: SWELLS SLIGHTLY

⏳ 00:51 – 00:57

🎬 Video

DIS: FADES TO WHITE

Screen displays Google FirstPath logo, website link, and a subtle animated line that looks like a path stretching forward.

🎤 Audio

VO: “Google FirstPath: First-gen. First step. FirstPath.”

⏳ 00:58 – 1:00

One Search. Infinite Futures.
CREATED BY
Niki Jennings

Credits:

Industry Standard Abbreviations for Storyboarding used in this script: Voice-Over (VO), Sound Effects (SFX), Audio/Visual Prompts (A/V), Exterior Location (EXT), Interior Location (INT), Close-Up (CU), Long-Shot (LS), Medium Shot (MS), Point-Of-View (POV), Background (BG), Zoom In (ZI), Zoom Out (ZO), Off-Screen Voice (OSV), and Dissolve (DIS). Adobe Stock Photos: (A young female graduate in a blue gown stands at a crossroads, facing an uncertain future path ahead on a country road) (Crowd of students walking through a college campus on a sunny day) (Friends, happy and excited in university for hug, storytelling and good news on phone) (Happy international students walking around the university campus) (Male hand using smartphone while working with laptop computer at home) (Man, studying and stress in night by computer for test, assessment or headache in college dorm) (PC keyboard, magnifying glass, search, icon) (Two happy college friends look at smart phone) (Two young women with backpacks walk along a paved path in an autumnal park setting enjoying the fall foliage) (Woman with backpack walks towards campus building with trees and autumn foliage in the background now) (Young male student study in the library using laptop for researching online)