Crown Resorts Introduces Safe Gambling Initiative Across the Enterprise
Crown Resorts Introduces Safe Gambling Initiative Across the Enterprise
The company hopes to do better in keeping up with recent problems
Australian operator Crown Resorts has introduced a new program to prevent gambling damage. The program is called Crown Play Safe and will be released on the country's operator real estate.
The Crown said the program is consistent with the Future Crown Innovation Program and follows the company's initial problems. This aims to extend the company's focus from identifying and supporting problem players to preventing problem games.
With Crown Play Safe's approach, the company redoubled its efforts to improve player welfare and management. The program has also created a dedicated gambling research and policy team led by Dr. Jamie Wibbe since early 2022.
Wibe's team will work as a new knowledge exchange hub for business and industry where safer gambling tools and practices will be discussed and evaluated. Crown's new leadership has invested more than A$13 million in prevention and support for gambling as well as expanding its Crown Playsafe team.
Crown Play Safe is based on four key principles
Looking at how PlaySafe will work, Crown announced that the program was designed to maximize player safety. To this end, the company will focus on key priority areas.
The first area is to build a safer gambling future focused on prevention and safe play. This means Crown's new focus is to prevent harm before it becomes a problem.
Crown will also try to build a safer gambling culture in consideration of the community. To this end, the company will team up with various regulators, education providers, businesses, community-based organizations, industry experts, and governments to create a "more culturally relevant approach" to prevent problem gambling.
Crown will also expand support for vulnerable and at-risk players to create a safer gambling environment. As a result, Crown will combine technology and data to identify early signs of problem gambling and take action before it is too late.
Finally, Crown will strive to build a safer gambling system to improve its understanding of player behavior. This means the company will invest in research and data monitoring and jointly test new tools, concepts, and ideas with industry experts and critics. 바다이야기
In addition to these four key elements, the PlaySafe approach seeks to mitigate the stigma associated with problem gambling.