About Alberto
I’m a seasoned content strategist with a strong background in project management and UX writing. My expertise lies in crafting compelling narratives, optimizing content for SEO, and delivering exceptional user experiences.
Latest Passion Project: "This Could've Been a Video"
This Could've Been a Video (TCBV) is the multimedia engine for a growing plant-based lifestyle brand.
As the videographer and lead writer, I help TCBV share her journey across key areas: food and wine product reviews, fitness, and lifestyle advice. This project showcases my skills in visual storytelling and developing a unified, engaging tone for a recurring content series.
Past Projects
I created content strategies and refined website navigation for Gallagher Bassett and TSC Training Academy.
Solution: Based on user feedback, we implemented a redesign of the Course page so that it was easily searchable AND broke out the course catalog by category. We visually represented the change in categories by color-coding the course option. Additionally, the short course description was put front and center in the course card (right-hand column) that includes a link to view the course page, and we took user feedback seriously and executed a complete redesign of the Course page to ensure easy searchability and categorized the course catalog. We visually represented the different categories with color-coding and prominently placed the short course description in the right-hand column of the course card, along with a direct link to view the course page and access the calendar and registration link.
Content Strategy for TSC Training Academy
Challenge: Creating content that spoke to multi-lingual audiences of varying competencies/roles and highlighted the value-add of TSC's services.
Solution: This was an opportunity to flex my creative muscles and develop a content strategy that took advantage of where our customers were and the skills they were looking to learn and/or refine.
We created easily digestible and highly shareable creative content for a very niche service.
Sample Screens
A quick glance at some of my featured works