e waite design creative solutions at the ready

resume // erica waite

skills

• Graphic and Web Design
• Adobe Creative Cloud Pro
• Microsoft 365 :: PowerPoint, Word, and Excel Expert
• Google Workspace :: Google Slides, Docs, and Sheets Expert
• Figma
• HTML, CSS, PHP, SQL, ActionScript & JavaScript
• Copy-Editing and Proofreading
• Drawing and Painting
• Photo-creations and Retouching
• Video and Audio Editing
• Strong conceptual thinking and a wide design range
• Deep understanding of typography, layout, color, and brand systems
• Experience designing for web, digital campaigns, and social media platforms
• Experience in project management, traffic management, and project management tools
• Strong communication skills
• Independently driven
• Collaborative mindset
• Keen eye for detail
• Passion for action, ownership, and pushing creative boundaries

Education

Bachelor of Science in Web Design & Interactive Media // The Art Institute of Pittsburgh - Online Division

Associate in Specialized Technology, Visual Communications Major // The Art Institute of Pittsburgh - Pittsburgh, Pennsylvania

work experience

Permanent

Graphic & Web Designer

Various Clients / 01.2008 – Present

Freelance graphic design and web design for a broad range of clients. Brand development, logo and package design, promotional materials, and photography. ewaitedesign.com

Designer

Smartsheet / 02.2016 – 01.2025 / Seattle, Washington – Remote

Design implementation for integrated content strategy, demand generation, and creative operations, developing and implementing a scalable, full-funnel brand-to-demand content strategy for Smartsheet, Inc., an SaaS offering for collaboration and work management.

Content Program Development

- Developed an ongoing successful integrated content program from the ground floor. This included establishing branding guidelines, style guides, managing imagery and digital assets, as well as creating over 20,000 assets including content templates for various office productivity suites like Microsoft 365, Google Workspace, and Apple iWork.

Content Creation and Collaboration

- Building templates for Microsoft Excel, Word, PowerPoint, Adobe Acrobat PDF, Google Docs, Sheets, Slides, and Apple's iWork suite. This required close collaboration with a large team of writers and editors.

Team Management and Processes

- Onboarding and providing training to new designers joining the team.

- Developing video tutorials and instructional content.

- Developing efficient processes and workflows to streamline content creation and project management, ensuring smooth operations and adherence to tight timelines.

Registrar Assistant

EDMC-ohe / 11.2007 – 08.2012 / Pittsburgh, Pennsylvania

Responsible for the completion of all forms processing including Student ID Cards, Registration and Student Financial Services.

Freelance Graphic Artist

Thermal Industries / 01.2006 – 06.2015 / Pittsburgh, Pennsylvania

Freelance execution of extensive photo work including product photography, retouching and complex photo-creations. Previously completed design and lay-out of product brochures, instruction guides, sales presentations, and advertisements for a custom window manufacturer. Completed scanning, pre-press work, and served as printer liaison. thermalindustries.com

Art Director

CBS Radio (Infinity Broadcasting) / 10.2004 – 01.2006 / Pittsburgh, Pennsylvania

Art Director and Managing Editor of 32 page bi-weekly free publication eResource, with distribution of 32,000. Responsible for Layout, Design, and Final Edit of publication. Provided all graphic design services for sales collateral, including media kits and sales sheets. Composed ads for clients. Supervisor of writers and editors for all Infinity publications. Supervisor of graphic design and editorial intern staff.

Art Director

FanBuzz (Fanatics) / 10.2002 – 03.2004 / Hermitage, Pennsylvania

Created product development and customization campaigns for the online retail division of NBC. Clients included the National Hockey League, USA Olympic Teams, USA Gymnastics, US Ski and Snowboarding, all NCAA schools, ESPN, and The Weather Channel. Designed and maintained web graphics. Developed a comprehensive art database. Created all promotional material and in-house media. Served as project manager and printer liaison. teamstore.com

Graphic Artist

emedco / 10.1999 – 10.2001 / Buffalo, New York

Completed design and lay-out of large full product line catalogs and several small specialty catalogs. Logo and promotional design. Extensive photo work including retouching and photo-creations. Designed all in-house media. Copy writing and proof-reading. Web site design. Service bureau contact. Developed and maintained an extensive photo database. Directed photo shoots and attended print trips. emedco.com

Graphic Artist

Outdoor Systems Advertising (Viacom) / 07.1998 – 01.1999 / Atlanta, Georgia

Designed billboards, posters, & bus shelter advertisements. Developed proposals & media kits.

CONTRACT

Adjunct Instructor

Douglas Education Center / 11.2013 – 01.2015 / Pittsburgh, Pennsylvania

Interim Instructor at the School of Graphic Design. Courses taught: Advanced Web Design, Typography & Layout, Computer Art, and Advanced Desktop Publishing.

Foundation & Government Support Assistant

WQED Multimedia / 03.2007 – 09.2010 / Pittsburgh, Pennsylvania

Pittsburgh Entertainment Works proposal development, including logo design and page layout. Grant proposal preparation for foundation and government support.

Contract Graphic Artist

Idearc (Verizon) / 05.2006 – 03.2007 / Pittsburgh, Pennsylvania

Developed ad campaigns for a diverse array of clients for printed publication in Super Pages books throughout the eastern United States.

Recommendations

Mariana Beckett, PMP, CSM

Project Manager, Web Marketing

Mariana managed Erica directly

I had the pleasure of working with Erica on the Demand Generation team at Smartsheet, where she served as the lead designer. Erica created a wide range of templates across Excel, Word, PDF, PowerPoint, and Smartsheet, all designed to showcase program capacity and drive results.

She played a key role in our A/B testing efforts to improve conversion rates. Erica was always enthusiastic about experimenting with new features and was quick to adapt designs to support testing and optimization. Her work was consistently delivered on time and met the highest quality standards.

Beyond her technical and creative strengths, Erica was a joy to collaborate with—positive, proactive, and always committed to the success of our projects. Her contributions were instrumental in improving the conversion rate of our SEO program, and I truly valued her partnership on crucial initiatives.

Alexandra Ragazhinskaya, PMP

Localization PMO

Alexandra worked with Erica on the same team

Erica is terrific to work with! As a key member of the creative side of the demand generation and marketing team and the lead designer, she works effectively with cross functional teams, balancing branding and style requirements, technical aspects of over 20,000 assets across multiple formats, with never ceasing advocacy for audience needs. She would be an asset to any team looking to build high-performing, scalable content programs in English CEO and Demand Gen, as well as in localization field.

Lily Houston Smith

Writer and Podcast Producer

Lily Houston worked with Erica on the same team

I worked with Erica for several years, and I can't recommend her highly enough. In addition to being a reliable and very talented designer, she is responsive, attentive, and always brings a collaborative, positive energy to everything she does. Her work is consistently thoughtful, precise, and visually compelling, and she has a knack for simplifying processes by asking smart questions. I would be thrilled to work with her again.

Tracy Tydeman

Graphic Designer / Author / Owner - Spots of Joy

Tracy worked with Erica on the same team

Erica is a great designer and fantastic to work with! Her skills and her attention to detail is essential in the world of graphic design. My experience with Erica was in a team environment and not only was she friendly, but she is good at checking for understanding and making sure the entire team understands the assignment. Erica is friendly, approachable and understanding, which made reaching out to her with questions very easy. I enjoyed my time working with Erica and hope I get the pleasure of working with her again!

Aaron Bannister

Technical Writer

Aaron worked with Erica on the same team

I worked with Erica Waite for several years and highly recommend her as a designer. She consistently delivered polished templates that were both elegant and highly functional. Erica made the design-request process effortless, often anticipating needs and suggesting smart refinements beyond the original request. Her attentiveness to detail and ability to translate content into compelling layouts elevated my own work, and her collaborative approach made every project more rewarding.

Jennie Benford

Local & Family History Librarian, Carnegie Library of Pittsburgh

Jennie was Erica’s client

Erica designed what has turned out to be my all-time favorite poster for the annual Founders' Day programs at The Homewood Cemetery in Pittsburgh. Where other designers might have responded to a 19th Century cemetery with Gibson Girls or a knock-off Edward Gorey urn or two, I'm positive Erica used every color she had to make a crazy, 1960s Flower-power sort of backdrop for images of key monuments in the Cemetery. She listened to what we wanted and she gave us exactly what we asked for; that being a gloriously incongruous poster that promised fun and mausoleums. If you need an innovative designer or a fresh take on an unusual or misunderstood product, Erica can do it!

Angela Palmer

Corporate Communications Manager at Allegheny Financial Group

Angela was Erica’s client

Erica's photo retouching skills are amazing. Erica turns every project around quickly with excellent results.

Heather Christie

Manager, Regulatory Affairs at Bausch Health Companies

Heather worked with Erica on the same team

Erica is a complete joy! Her graphic design skills are exceptional on the creative as well as technical level. Erica always has original design ideas, and knows how to make them come to fruition effectively. I highly recommend her!