Altenair sparks Latin American sportsbook deal with Playbond
Sportsbook and iGaming software provider Altenar boosted Latam's market share after announcing a deal with operator Playbones.
Under the new partnership, Altenar will provide Playbones with sportsbooks and interactive software. The agreement includes online, which will likely consolidate Altenar's retail channels in the future.
Founded initially to focus on certain Latam markets, Altenar and Playbonds look to further grow their partnership across the continent following their initial commercial success.
"We are excited to partner with Playbones to further reach Latam's market and deliver a unique and innovative sportsbook," said Antonino Barra, sales director at Altenere. "Having the opportunity to launch with one of the region's major operators is a real coup for us and we are confident that we will expand our presence in Latam as we move further into 2023."
Launched in 2011, Playbonds has established itself as one of LatAm's most experienced online operators over a decade of operation, as well as one of the continent's most highly rated brands.
The deal will significantly enhance Playbones' sports betting services with a comprehensive selection covering Altenair's pre-match and live dividends covering Latam and global sports, including football, basketball, volleyball and horse racing.
"Providing LatAm athletes with sports betting is a big moment and signing a contract with one of the best sports books in the world is a big landmark for Playbonds."
"We have more than a decade of experience and become one of the leading operators in the region, so this new contract will be very beneficial for us and Altenair," said Pablo Bonifaci, CTO of Playbrand Group.
Altenar has received consistent recognition over the past year, winning several awards including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Having licensed in a total of 13 major global markets, including UKGC and MGA certification, Altenar has established itself as a sportsbook supplier for a wide range of leading operators. 바카라사이트 추천