MAGAZINE COVER
Directive: Demonstrate mastery over the ability to effectively use typography.
This magazine cover was designed to immediately grab the attention of a niche audience with a striking central image. The theme is centered around winter sports, and is visually reinforced through a cool palette of blues and whites. The typography features a mix of three fonts: a bold serif for legibility and impact, and rounded sans-serifs to evoke a friendly, modern tone.
POSTCARD
Directive: Demonstrate mastery over the ability to create a basic composite image while practicing selections and stacking layers.
Travel boldly. Go where few ever do. This design captures my personal experience of Alaska—its vastness, wonder, and wild edge. Every element is drawn from moments I’ve lived, seamlessly composited into one visual. Rounded text was used to create an inviting, adventurous tone that welcomes the viewer in.
MOVIE POSTER
Directive: Demonstrate mastery over the ability to effectively use masks.
This minimalist poster reimagines American Psycho through stark imagery and bold color overlays. Each composited element hints at iconic objects and scenes, creating suspense without revealing too much. The off-kilter typography enhances the unsettling atmosphere, giving a polished yet eerie feel to the design.
MEDIA DESIGN 1
This bus stop mockup promotes "Petal Fresh" laundry detergent with an ironic twist. Set against a lush field, the ad uses playful colors and humor to transform an everyday product into something engaging. The unexpected placement—at a typically unpleasant-smelling bus stop—heightens the contrast, making the concept memorable through visual and thematic juxtaposition.
MEDIA DESIGN 2
This concept applies humor to elevate a mundane product, printer ink. The design is clean and bold, allowing the message to land instantly. A fuel gauge visual metaphor signals “low ink,” while CMYK-colored paper sheets represent full capacity. The playful copy mimics car refueling language, turning a dull necessity into a clever, attention-grabbing campaign.
CASE STUDY: SUMMIT SELTZER
I set out to craft the perfect aprés-ski hard seltzer—something crisp, refreshing, and rooted in mountain culture. Summit Seltzer blends the energy of a day on the slopes with the laid-back, celebratory vibe of aprés-ski. The name itself evokes elevation, snow-dusted peaks, and adventure, tapping directly into the lifestyle of skiers and snowboarders.
The branding focuses on the post-ride ritual—where tired legs, cold hands, and good company meet over a drink. I wanted Summit Seltzer to be the go-to beverage at the lodge bar or in the back of a ski van after a long day on the mountain.
DEFINE: APRÈS
DEFINE: HARD SELTZER
The current hard seltzer market and the visual culture of ski resorts were key inspirations. I drew from brands like High Noon and Coors, whose clean logos and minimal packaging helped inform a design that feels both modern and adventure-ready.
DESIGNING
Inspired by brands like Uinta Brewing that integrate outdoor experiences into their identity, I focused on minimal, cohesive design elements—crisp vector graphics, limited color palettes, and clean typography—to communicate both clarity and chill. While the design is stripped down, every element is intentional and geared toward that cozy, snowy, lodge-after-dark feeling.
TYPOGRAPHY & COLOR SCHEME
FIRST DRAFT
Early versions of the design missed the mark. The color schemes were inconsistent, and the high-gloss aesthetic felt more suited to a cocktail than a cold can of seltzer. I revised the mockups to embrace a more matte, cohesive visual style with a palette and layout that better matched the skier lifestyle. The final direction feels much more aligned with the crisp refreshment you'd want after carving turns all day.
FINAL PRODUCT
Credits:
Created for COMM 4570