Brief Served as an in-house marketing designer for a Korean ginseng–based health supplement brand targeting the U.S. market. Worked on campaigns, e-commerce, and new product launches, addressing both an established Asian customer base and new consumers, in collaboration with agencies, sales, and brand teams. Design approach The visual approach needed to be broadly approachable while conveying the credibility required for health supplements to support purchase decisions. Ingredient and benefit information was communicated clearly through graphs, icons, and product photography, while bold layouts, strong visual concepts, and persona-driven imagery enhanced commercial appeal and visibility.