Keep scrolling for the creative brief as well as messaging, campaign results, and links to K+W's 50th Anniversary Celebration videos and articles.
Creative Brief
Ladies and gentlemen and esteemed colleagues,
With profound pride and joy, we invite you to join us in commemorating a momentous occasion in history.
Raise your glasses high as we celebrate Kier + Wright's remarkable 50-year journey—a testament to resilience, innovation, and community spirit.
As we bask in the glory of this significant milestone, let us pause to reflect on the collective efforts that have woven the fabric of this historical commemoration.
Prepare to be enchanted by the opulence of our black-tie 50th anniversary gala, where elegance intertwines with celebration in a symphony of joy and camaraderie.
Immerse yourself in the captivating stories of our past, present, and future through our 11-part video series—a glimpse into the rich tapestry of our 50-year journey, brimming with memories and insights that define K+W’s essence.
Experience our heartfelt expression of gratitude with our 'Champagne Toast' video, a touching sentiment to our esteemed contacts, complemented by our elegant commemorative "Champagne Toast in a Box" client appreciation gift.
Let us also remember how we embraced our beloved community with four open house celebrations across our regional offices, welcoming hundreds to share in our triumphs and aspirations.
Finally, lets acknowledge the outstanding comprehensive and innovative marketing communications strategy. From creating a cohesive 50th-anniversary brand to social media campaigns to a feature article and full-page advertisement in Engineering News Records magazine.
As we raise our glasses, let us toast to the past, present, and future of Kier + Wright.
Cheers to 50 years!
Messaging
Messages were infused with hope, confidence, and anticipation for the future. Messages highlighted our enduring legacy, innovation, and industry contributions, ensuring each audience felt the brilliance of our collective achievements shine brightly. All messaging was firmly rooted in expressing our core company brand/cultural values.
Campaign Results
In this celebratory campaign, we witnessed our most significant growth, with an 18% revenue increase by year-end, accompanied by a 10% rise in our employee count.
- Total Views: 14K
- Engagement Rate: 10-22%
- Impressions: 6,435
- Eblast Open Rate: 29%
- Website engagement rate: 49.74%
Client Testimonials:
“I was honored to celebrate K+W’s 50th Anniversary with you. We wish you the best in continuing to thrive.”
“Thank you so much for the holiday gift! Very unique gift! Looking forward to doing more work with you guys in the new year!”
“Thanks for the gift – that was first class.”
Links to Videos and Articles
Videos
Click here for the 50th Anniversary External Videos Playlist
Click here for the 50th Anniversary Internal Videos Playlist
Click here for the Event + Client Gift Box Videos Playlist
Articles
Click here to view the ENR 50th Anniversary Article.
Click here to view the Business Journal's Anniversary Article.
Click here to view the K+W Celebrates Golden Anniversary in 2022 Article.
Click here to view the 50th Anniversary Video Series Article.