Spread the word!
The Adobe Creative Apprenticeship program is designed to deliver everything aspiring creative professionals need to get started, stand out, and land their dream jobs, and the assets in this toolkit will help you easily spread the word to your students and campus community.
Instagram, Tiktok, and LinkedIn are the social platforms targeted for the Adobe Creative Apprenticeship program, but you can use the resources in this toolkit to create a message that's your own, for any platform. You know what works best for your students – feel free to get creative!
Direct your student audience to behance.net/resources to get started launching their creative careers
On Instagram and/or TikTok:
- Share a fun Video/Reel or Story that includes basic information about the program and encourage students to visit the Career Resource Center on Behance
- Use these templates to make a quick and easy post, or feel free to craft your own; the templates include blank space where you can add a message and a URL
- Be sure to use the precise language "Adobe Creative Apprenticeship" somewhere in your post
- Include the hashtag #CommunityXAdobe
- As a CTA, direct your viewers to learn more and apply at: behance.net/resources/
- Here's some sample copy...
On LinkedIn:
- Make a feed post with basic program info and encourage students to visit the Career Resource Center on Behance
- Use this template to make a quick and easy post, or feel free to craft your own; the template will also work great as a portrait post on Instagram, or even Facebook if you prefer!
- Be sure to use the precise language "Adobe Creative Apprenticeship" somewhere in your post
- Include the hashtag #CommunityXAdobe
- As a CTA, direct your viewers to learn more and apply at: behance.net/resources/
- Here's some sample copy for your post...
In print:
We've created two print pieces – a hand flyer and a poster – to help you reach students in real life, around campus. Both can be printed to fit either standard US or UK paper sizes:
Additional Resources:
We've also created presentation slide templates, talking points, and program overview video that you can utilize in your classrooms, student group meetings, career centers, et.
General guidance about copy:
Here are a few useful phrases to include when talking about the program on social media and in your campus communications:
- Get ready to launch your creative career
- Get started, stand out, level up, land your dream job
- Kickstart your creative career
- Get the real-world experience you need to succeed
- Put Adobe on your portfolio as your first client
- Insights and inspiration for your creative career
- Grow and thrive professionally
- Learn, grow, and thrive
- Level up your career pursuits
Use #CommunityXAdobe and the precise language "Adobe Creative Apprenticeship" whenever you post about the program on social media.
Don't forget: amplify Adobe's messages...
Adobe's brand social media channels will be sharing ongoing news and updates about the Creative Apprenticeship Program. We would love for any of our partners – institutions and students included – to re-share this content through their own accounts using the messaging guidance provided in this toolkit for amplification.
Make sure you're following @Adobe and @AdobeCreativeCloud on Instagram, Tiktok, LinkedIn, and Youtube to catch our ongoing program announcements and re-share them through your accounts.