Why keywords are important?
When you optimize your content around words and phrases that people search for, your website can rank higher for those terms.
Long Tail Keywords
Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”.
So for people who are new to SEO, long tails are usually the best keywords to start with.
Fortunately, finding long tail terms is a breeze thanks to Google Suggest (also known as Google Autocomplete). For example, let’s say you wanted to create a page about “keto lunch”. Well, if your site is new, the keyword “keto lunch” is probably too competitive. But when you type keto lunch into Google, you get a list of long tail keyword suggestions.
Location Keywords
Location page SEO is the process of optimizing location pages for keywords relevant to a local business. These keywords often include the specific region and the services or products offered.
For example, a plumber in Los Angeles might optimize their website for keywords such as:
Plumber Los Angeles
Plumbing Los Angeles
Best plumber in Los Angeles
How to find a plumber in Los Angeles
Location page SEO aims to increase visibility to local audiences (through area-specific search terms), enabling you to generate more website traffic from those regions.
What Is Google Search Console and What Can It Do?
Google Search Console (GSC), formerly Google Webmaster Tools, is a free SEO tool that lets you track, maintain, and optimize your website’s visibility in Google search results.
Method 1: Find High-Value Keywords to Keep in Your Strategy
Start by identifying keywords with high impressions and click-through rates. These search terms are already driving traffic to your site. Keep them in your strategy to continue benefiting.
A quick reminder:
Impressions are the number of times your website or content shows in search engine results pages (SERPs) for a certain search query (i.e., keyword). Impressions count whenever an item appears in the current page of results. That’s the case even if the user doesn’t scroll down to see that item. As long as they don’t click “See more” or move to another SERP, the impression sticks.
Your click-through rate (CTR) is the percentage of people who click on your website’s link in the SERPs out of the total number of times it appears.
From the GSC Overview page, select the “Search results” tab on the left.
Ways to Improve Using the Google Search Console
1. Creating similar content: If you know this traffic comes from a single piece, consider creating a follow-up article. Or use the same format to target related keywords (e.g., “audible marketing strategy”).
2. Amplifying related content: Use social media and other online channels to help high-performing content reach a larger or more targeted audience. Repost to your followers—some may have missed it the first time around.
3. Linking to other pages: Add internal links (links to other pages on your website) that keep new visitors from bouncing back to the search results. This will also help Google understand your site structure.