The UK yoga and wellness market is now worth over £12.3 billion, driven by increasing demand for stress relief, mental clarity, and holistic health.
While Burntwood Court already offers yoga, there's a unique opportunity to evolve beyond the basics and become a true wellness destination—without needing to travel to places like Iveridge Hall or Leeds.
The infrastructure is already here. What’s missing is the experience—and that’s where I come in. With the right vision—and a modern digital approach—together we can transform it into a thriving wellness, yoga and holistic destination right here in the heart of the region. You already have the space, the audience, and even the kitchen!
My Vision for Burntwood Court
From Gym to Holistic Destination
- Burntwood Court offers yoga—but there's room to build something far more holistic.
- The existing yoga studio and resources can be refreshed with minimal investment.
- Cheffing and kitchen facilities allow for nourishing food experiences, making this a true mind-body-soul offering.
- Burntwood could become the go-to holistic hub in the region.
A Full-Spectrum Wellness Experience
Wellness isn’t just about movement—it’s about rest, nourishment, and connection. My vision is to create a schedule of experiences that support physical, emotional, and mental wellbeing.
Offerings Include:
- Yoga Nidra & Sound Baths (for deep rest)
- Meditation & Nervous System Reset Workshops
- Food Meditation & Conscious Eating Experiences
- Seasonal Day Retreats (e.g. Winter Reset, Spring Detox)
- Chef-prepared, healthy meals as part of package experiences
- Wellness talks & community events
A Unique Advantage
- Unlike other local gyms, Burntwood already has a professional kitchen and chefs.
- This allows you to offer nutritious, beautifully-prepared meals during wellness retreats and workshops—something very few venues can.
You also already have:
- A loyal member base
- Versatile spaces (indoors & outdoor areas)
- A strong local reputation
This is the perfect moment to evolve from a fitness facility to a holistic leader!
A Seamless, Modern Wellness Brand
Digital, Teaching & Brand Experience
As both a qualified yoga teacher and experienced digital designer, I bring a unique ability to shape Burntwood’s wellness experience from the inside out—across content, coordination, and community.
- Coordinate and lead classes, ensuring the schedule is balanced, accessible, and aligned with member needs.
- Outsource and manage specialist facilitators (e.g. sound bath practitioners, meditation guides, holistic therapists)
- Create a fresh, modern brand identity for the holistic branch of Burntwood.
- Build digital consistency across social platforms, email marketing, and community engagement.
- Showcase offerings through professional content creation: photos, videos, behind-the-scenes, and feature stories (e.g. chefs, guest facilitators, members)
Let’s Build Burntwood’s Next Chapter—Together
Burntwood Court is already a trusted name in fitness. Now, it has the chance to lead in wellness & holistic therapy. I bring a rare combination of skills: I’m a qualified yoga teacher who understands the heart of this practice, and a digital designer who knows how to build engaging, scalable brands. Most importantly—I’m local. I know this community, I understand its pace, its people, and its potential. This isn’t just a project to me—it’s personal. I know the language of both the studio and the screen and I’m ready to lead this transformation.
Together, we can create something that not only serves the current members but attracts a whole new audience seeking something deeper, more connected, and more nourishing—physically, mentally, and emotionally.
The market is ready. The community is ready. And so am I.
© Cath Tuffs Creative 2025
Credits:
Cath Tuffs Creative