Game Span is a video game cataloging and statistics app that helps gamers level up their by gaining an edge over their opponents. Game Smarter, Gamer Harder, Game Span.

Personal Story

I have been playing video games since I was a little kid. I have gone from playing Galaga on a laundromat arcade machine to playing video games on consoles. Over the years I played a lot of games which created a need for an improved game statistic tracking application.

Unique Value

Game Span contains both game cataloging and video game statistics in one place. Instead of Jumping between multiple apps for their gaming information, users can get it all with in the Game Span app.

Competition

The main competitors of Game Span are the Area X app, GG app and the Tracker network. While both Area X app and the GG app are cataloging apps and the Tracker network is a tracking app, Game Span is an improved version of all 3 applications.

Personas

‘Video games are similar to books except you can be a part of the story.”

John lee is a 25 year old father, husband, and police officer. He was a hardcore gamer throughout his teenage years but doesn’t have a lot of time to play anymore. Whenever he gets the chance, he likes to play games with his friends on his PS5.

‘I have a hard time finding new multiplayer games to play with my friends.”

Simon Smith is a 19 year old college freshman majoring in architecture. His friends have spread across the country since he graduated from high school. They keep in touch and spend time together by playing video games.

Cultural Relevance

Hundreds, thousands, millions of hours are spent playing video games. It is one of the biggest industries on the planet. Worldwide, there are an estimated 3.32 billion gamers with the global gaming market is estimated to be worth around 36 billion dollars.

Game Span Goat

The Game Span goat is the mascot of the Game Span corporation. Brand mascots are a powerful tool that helps create a visual identity for the brand. It helps connect audiences to the brand and makes it easier for them to recognize the companies advertisements.

Marketing Strategy

Game Span's marketing will consist of social media posts and Youtube advertisements, since a majority of the gaming audiences' attention is in the digital space. around 64% of Console and PC Gamers said they discover new games to play through Youtube. Up to 200 million people watch gaming content on Youtube daily.

Promotional Material

My Portfolio
Senior Book