Team Members: Genevie Aunor, Thi Hong Nhat Vo, Tsun Wing Leung
Brand Research
Introduction
Introducing Vitox, a non-alcoholic beer specially crafted to help you recover post-workout and keep you feeling refreshed. With its B vitamins to boost energy and support brain function, this beer is ideal for refuelling after a workout. Plus, it's loaded with antioxidants to speed up your recovery process. And guess what? We've added collagen to help keep your skin healthy. Get ready to savour a delicious, health-boosting beverage with every sip. Cheers to your health!
Vitox comes in eco-friendly aluminum bottles, a perfect match for your dedication to sustainability and well-being. Whether unwinding after a workout or enjoying a night out with friends, Vitox is the ultimate choice for health-conscious individuals who won't compromise on taste and quality.
Target Market
Primary: Our target audience comprises adults aged 28-43, predominantly millennial women who desire a detoxified body, flawless skin, and a guilt-free, low-calorie beverage.
Secondary: Men who lead active lifestyles want to feel revitalized without compromising their health.
Perfect for promoting well-being and social events such as gatherings, post-yoga or workout meetups.
Marketing Strategy
Product Launch Objective
Launching dynamic social media campaigns and partnering with influencers & Lululemon aims to generate brand awareness and increase recognition among health-conscious, socially active individuals aged 28-43 in Canada.
We also aim to build brand loyalty by highlighting our unique wellness benefits and eco-friendly packaging.
Launch Event Plan
Event Name: Vitality Unleashed: Yoga Party at the Castle with Vitox & Lululemon
Date: Civic Holiday Weekend, August 4, 2024 (Sunday)
Venue: The Garden of Casa Loma
Event Format: Exclusive yoga session led by our brand ambassador, Sarah Nurse, and be the first to try our guilt-free Vitox Beer at a cocktail party. The evening will be a blend of relaxation, wellness, and socializing, set against the stunning backdrop of Casa Loma’s garden.
Promotion: We’re teaming up with Lululemon to promote this event at their member yoga centers and selected stores across Toronto, ensuring we reach our vibrant community of health-conscious individuals.
Invitation: This event requires a reservation and promises an exclusive, prestigious experience. Attendees are encouraged to reserve their spots for a memorable blend of wellness and socializing, where they can meet new yoga friends and share the vitality of Vitox's unique non-alcoholic beer.
Special Guests and Ambassadors:
Sarah Nurse: Our inspiring brand ambassador, Sarah Nurse, a Canadian Women's Hockey League (CWHL) Champion based in Toronto, will lead the yoga session and share her health and wellness journey.
Bianca Andreescu: Toronto-based tennis champion and advocate for physical and mental wellness. Bianca’s dynamic presence and dedication to a healthy lifestyle will resonate with our audience.
Patrick Chan: Toronto-based Olympic figure skating champion known for his commitment to fitness and a balanced lifestyle. Patrick’s experience and inspiring journey make him an ideal ambassador for our brand.
Event Highlights:
Exclusive Yoga Session: Begin the evening with a rejuvenating yoga session led by Sarah Nurse, ensuring a perfect start to the event.
Cocktail Party: After the yoga session, relax at our cocktail party featuring Vitox, a non-alcoholic beer infused with Vitamin B. Enjoy a night of guilt-free indulgence.
Networking Opportunity: Connect with like-minded individuals, make new yoga friends, and engage with our brand ambassadors.
Special Giveaways: Attendees will have a chance to win exclusive Lululemon gear and Vitox Beer gift sets.
RSVP and Reservations: Attendees are encouraged to secure their spots to ensure their place at this exclusive event. Spaces are limited, and the experience promises to be memorable and revitalizing.
Desired Market Reaction
Target Market Reaction
We position Vitox as the preferred choice for this target audience by emphasizing its unique wellness benefits and eco-friendly packaging. Health-conscious millennial women will be drawn to Vitox, aligning with their wellness goals and environmental values. Early adopters will share their positive experiences, generating organic buzz and interest in the product.
Consumer Attitude
Consumers will see Vitox as a healthy choice with detox and collagen benefits, leading to brand loyalty and repeat purchases. Our eco-friendly packaging further aligns with consumer values, making Vitox a premium option in the non-alcoholic beverage market.
Unique Selling Point
Mood Board
Palette
Sketches
Logo
Bottle
Invitation
Bottle Carrier
Print Technique
Using metallic matte printing, Vitox can effectively communicate its core values of elegance, activity, and femininity, while also positioning itself as a premium, desirable product in the marketplace.
Workback Schedule
Cheers to Your Health!
THANK YOU!
Credits:
Created with images by Artur Didyk - "Ice hockey players on the grand ice arena" • Fxquadro - "Contemplative man in white holds beer in snow."