" Be You, Anywhere you Go.
As a practice campaign, I created a "Be You Anywhere You Go" campaign for Glossier, the goal was to amplify the brand’s core message of self-expression and effortless beauty while ensuring the visuals resonate with a modern, on-the-go lifestyle. The mock campaign centers on authenticity, encouraging individuals to embrace their natural beauty wherever life takes them, whether traveling, working, or simply living day-to-day.
The design takes inspiration from Glossier’s minimalist yet bold aesthetic, incorporating soft pastel tones and sleek, modern typography that convey a sense of ease and confidence. I integrated dynamic visuals of diverse individuals in real-life settings—whether commuting, at home, or on an adventure—showcasing Glossier products as part of their everyday routines.
By reimagining the visuals and messaging, the mock campaign underscores the idea that beauty isn’t confined to one place or look—it’s about feeling your best, no matter where you are. With clean, refined visuals and an emphasis on inclusivity, "Be You Anywhere You Go" inspires customers to take Glossier with them, empowering them to be themselves anytime, anywhere.
" A Call to Care
The Whelan Cemetery project, has won the excellence in graphic design & visual communication award for 2023. I collaborated with a team to reimagine the visual identity of this preserved cemetery, the last of the prairie lands on the Palouse. We combined modern design elements with a grunge aesthetic to create a fusion concept that successfully brought a fresh perspective to the project. The design honors the cemetery’s history while giving it new life through thoughtful visuals that align with its significance and unique place in the landscape.
" Casino Lobster
A bold celebration of personality and charm, blending hand-drawn artistry with a playful narrative. The design features a lobster radiating confidence, perched nonchalantly as it balances a classic martini glass in one claw and a lit cigarette in the other. This illustration evokes a harmonious fusion of casino glamour and timeless East Coast vibes, offering a nod to coastal leisure with a cheeky twist.
The hand drawn line work emphasizes its artistic roots, creating a visual that feels both sophisticated and delightfully offbeat. This design isn’t just a statement piece—it’s a story waiting to be told, inviting wearers to embody the lobster’s unapologetic coolness. Perfect for those who appreciate artful apparel with a dash of humor and East Coast charm.
" Love me Like
The cassette cover, a mock design for Rayana Jay's album Love Me Like, features retro-inspired aesthetics with a dominant illustration style. The design captures the emotional essence of the music, allowing the mood of the songs to guide the visuals. Careful attention was given to balancing emotional impact with simplicity, ensuring the cover resonates deeply without overwhelming the viewer.
Recruit Portrait
Ansel Din-Mbuh is the first completed piece in a series of player portraits, hand-drawn in Procreate for the players themselves. The design emphasizes intricate detail, bold contrast, and a unique blend of surreal and realistic styles that work harmoniously. This approach brings a dynamic and engaging quality to the drawing, making it both visually striking and deeply personal.
Hello!
I am a visual artist & designer with a passion for creating laid-back, yet striking artwork and graphics. With a deep passion for fashion, lifestyle, art history, and distressed art, I aim to incorporate beauty, functionality, and design into both my own life and the lives of others. Through my work, I strive to inspire creativity and keep life fresh and dynamic.
Over the past eight years, my creative practice has centered on graphic design & fine arts, including painting, drawing, and various hands-on media. Recently, I’ve expanded into web development & design, 3D modeling, and animation, embracing new technologies to enhance my exploration of art. I am driven by the desire to create thought-provoking, impactful work and always put my full passion and dedication into every project.
You can find more of my work on my website! or visit me on Linked in!
Credits:
Created with an image by PixieMe - "Black paper craft material"