Holiday Edition
Welcome to the AHA! Newsletter, where we dive into standout campaigns from across Publicis Groupe, showcasing the creativity and insight that power our work. Each issue offers a window into the brilliant ideas and talent within our global network, delivering those moments when everything clicks—the AHA! moments that spark fresh inspiration and new possibilities.
Bubbles
- Agency: MUW Saatchi & Saatchi, Slovakia
- Client: Deutsche Telekom
DEUTSCHE TELEKOM’s 'Bubbles' holiday campaign uses the festive season as a backdrop to promote a deeper message of connection and overcoming societal barriers.
By framing this message within the context of Christmas, a time traditionally focused on unity, sharing, and goodwill, the campaign adds an extra layer of emotional relevance. The juxtaposition of the season's warmth with the theme of breaking down societal divides reinforces the message that connection is not only possible but essential, especially during a time when the world feels more divided.
This seasonal approach makes the message feel more urgent and timely, inviting people to reflect on the broader values of Christmas—tolerance, empathy, and the breaking of barriers in both personal and societal contexts.
Sweet Suspicion
- Agency: Saatchi & Saatchi London
- Client: Waitrose
WAITROSE's “Sweet Suspicion” Christmas campaign takes a fresh spin on festive advertising with a playful whodunnit.
The 90-second ad, featuring an all-star cast including Matthew Macfadyen and Rakhee Thakrar, centers on the mystery of a missing red velvet bauble cake.
With a cliffhanger approach and an engaging detective format, the campaign breaks away from the usual holiday clichés, tapping into the popularity of mystery shows like 'Knives Out'.
Supporting social content, including alibi reveals and interactive clues, keeps viewers hooked and encourages deeper engagement. Early results show a 98% positive sentiment, proving that mixing suspense with holiday fun can create a truly memorable campaign.
Tech Tyranny
- Agency: Saatchi & Saatchi London
- Client: EE, UK
EE's latest campaign strikes a perfect balance between showcasing the mobile network’s power and its wallet-draining impact.
With a focus on Gen Z (ages 12-27), the campaign blends gritty realism with genuine humanity, moving beyond the typical stereotype of tech-obsessed youth. This time, it highlights the struggles of older generations facing a tech-heavy holiday season—where gaming gifts lead to hours of frustration.
EE’s authentic connection to real cultural moments shows they’ve cracked the code on truly resonating with audiences.
SaferPhone
- Agency: Publicis Conseil, Paris
- Client: Orange
ORANGE's 'SaferPhone' Christmas campaign offers a solution for parents and teens navigating the challenges of a tech-heavy holiday. With many teens asking for smartphones, Orange introduces SaferPhone—a service that filters unwanted calls, blocks harmful links, and protects against cyber threats.
As a long-time partner of the e-Enfance/3018 association, Orange reinforces its commitment to fighting cyberbullying and promoting healthy digital habits through the Pacte d’engagement. The campaign humorously tackles the parent-teen debate over smartphone use, offering a smart solution with personalised advice.
With a broad media rollout, featuring sports figures, influencers, and a partnership with Mcfly and Carlito, the campaign aims to bring joy and security to families this Christmas.