SHED: A Journey of Transformation By: Kelvin Hernandez

"Even stars take time to shine!"

Introduction

Born from a personal journey of transformation, SHED embraces what most fitness platforms overlook: the emotional and identity-based challenges that come after the numbers change. We help users reconnect with themselves, rebuild confidence, and find balance one honest step at a time.

SHED IT FREE!

Competition

Marketing

SHED was built around three core user journeys:

  • The Scared Beginner — fearful of judgment and unsure where to start.
  • The Burnt-Out Enthusiast — tired of systems that demand constant performance.
  • The Skeptical Analyst — craving tools with depth, not surface-level motivation. SHED meets each user where they are, without pressure or perfectionism.

Visual Strategies

Soft natural tones, organic shapes, and calm typography define SHED’s visual identity. Our design reflects healing, renewal, and growth. Inviting users to move at their own pace and reconnect with themselves every time they open the app.

SHED is a holistic fitness experience that blends emotional growth with physical transformation. More than an app, SHED guides you through the messy middle the space between who you were and who you’re becoming offering reflection, self-acceptance, and tools for sustainable change.

SHED tells real stories not quick fixes. We uplift users through mindful challenges, community support, and authentic journeys of resilience. Transformation isn’t a deadline it’s self-discovery, rediscovery, and everything in between.

The average person uses 3–4 apps to manage nutrition, exercise, and mental health separately. SHED unifies these experiences while acknowledging the emotional challenges that lead so many to quit. We turn self-care into something sustainable, empowering, and deeply human.

Thank you ;)
SHED