mental mountain An Adobe Express Course Brand Exploration

"The hardest mountain to climb is the one within."

how we started

During a therapeutic hike session between friends, one said “it feels like I’m constantly climbing a mountain. I finally reach the top, and I’m good for awhile, only to find myself at the bottom again. But when we go on these walk and talks it feels like you’re giving me the tools to get up there faster.” And so Mental Mountain, our casual hiking group therapy organization, was born.

our mission

Everyone has their mountain to climb. Some will end up climbing that mountain multiple times throughout their life. Mental Mountain equips you with mental health strategies and tools to summit your mountain.

Our choice in colors, fonts, and language reflect our mission's values. Tour our brand with the button below.

Brand Video

Our logo

Our logo mirrors the metaphor that our friend so aptly used during that fateful hike. The organization’s name, Mental Mountain, is shaped like a mountain with a sun rising over it. The sun, or circles, are a repeated motif throughout our branding, symbolizing light, connection, and hope.

our brand guideline

Our brand hopes to capture a chill, light-hearted, and outdoorsy vibe. We try to achieve this with calm colors that mimic nature and fonts that read as casual.

Our brand in use

Thank you all for joining Mental Mountain at our Pickle Party!

We've made a special video summarizing the event.

Pickle Party Video

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Credits:

Created with an image by andreaobzerova - "hikers on top of the mountain enjoying view, Highlands, Scotland"