UX & Concept Design Aminata Grut • Portfolio 2023

Design, Writing & Research

• About me - story in short
• My design process - trying to describe something dynamic
• Accessibility & Inclusion - working with WCAG 2.2
• SEB, 2021-2022 - Transforming manual processes into digital User Flows
• FAB Forum, 2021 - Research on the needs of children exposed to Racism.
• Undisclosed NGO, 2021 - Saving the world, online, anyone?
• Riksförbundet Attention, 2018-2019 - Webwork, UX & Data-driven Development
• Sveriges Radio, 2019-2020 - UX Research, Design & Digital Development Edits
• TV4 Play & C More, 2017-2018 - UX Writing, UI Copy & some Design
• Journalistförbundet, 2018 - Producing a conference for Freelance Journalists in Scandinavia
• Resumé & CV - Through 1984-2023
• Tools I work with - Education & Keywords

Scroll down for artefacts, design examples, and more.

About me

I'm a curious person, always learning new skills. I love to work fast and hands-on, with user-focused, empathetic solutions, close to developers, in agile, collaborative environments. I thrive in teams where people have different expertise and backgrounds, innovative mindsets, and embrace constant change.

I started working in UX 2017, with streaming services TV4 Play and C More. Fell in love with UX and agile methods, have since studied the field, and the list has become long: Scrum (Informator, 2018); UX Design Sprint (Hyper Island, 2019); UX Writing Academy (UX Writing Hub, 2020); UX Design Upskill (Hyper Island, YH, 2020-21); SAFe (Business Driven Development, 2022); Accessibility & WCAG (Chas academy, YH, 2023). As I joined Zington late 2021, I started as a consultant UX Writer with Gensidige, then went on to work almost one year with SEB as a UX Designer. In 2023 I went back to UX writing, and also performed a number of accessibility audits, the most important one for Atrium Ljungberg.

My earlier professional background is mainly Journalism and Scriptwriting for radio, tv, press and web. Graphic Design for print and web. And music. As a mother of eight (four biological kids and four bonuses), I was a freelancer in my own company for many years. During that time I was in charge of numerous different shorter projects, involving leading the design of information in print and on websites, producing events, hiring coworkers, managing budgets, developing concepts, planning logistics, etc. For family reasons, I did not really start working full time again until 2014. And, that's also why I don't plan on retiring anytime soon.

On my free time you will find me hanging out with family, making music, travelling, or working with NGOs concerned with children's rights, global equality and anti-racism. I have family ties to Sweden, Denmark, Thailand, and Senegal, and I write about different topics, for news media or for other purposes. I also follow tech news closely. I try to upskill myself continuously on new tech, and new trends in design and UX, through reading newsletters, networking, going to conferences, and being a member of the Interaction Design Foundation.

My design process

Below, I try to describe the design process as it would ideally play out. But, as every experienced designer of course knows, most of the time the individual process is influenced by so many different factors that not one looks exactly like the other. So, this is simply an example of how I try to navigate.

I always start with reading the brief, or collecting the facts and information needed for a first brief, in dialogue with a Product Manager and/or Stakeholder/s. I try to get clear answers to basic conceptual questions about the users, and the intended product. Depending on the scope, time frames, and methods already applied, the first steps might include a design workshop, a brainstorming session, or interviews with those who are supposed to use the solution.

When done with the above, a brief will elaborate on these concepts:

• This product is for: (Audience/Users)
• It will help them solve this: (Problem)
• We will do this by: (Strategy/Concept)
• We expect a working product to: (Objective)

My first priority is to be an advocate for user needs, while at the same time understanding the client I work for – vision, needs, context, tone of voice, business goals, measurements that are considered necessary by the organization. These could include KPIs (Key Performance Indicators), OKRs (Objectives and Key Results), CTR (Click-through-rate), NPS (Net Promoter Score), and other standards, as well as data and analytics already in place.

Once an overview of the present situation is established, and we have defined what has to to be solved, I can propose what to focus on in the design and which methods to use for the continued research with the team. With the focus set on empathy for the user, usability, and flows that are accessible, inclusive and easy to navigate, I will probably present the iterative Double Diamond as a theoretical model for process structure and workshops, or Zendesk's Triple Diamond. Both models are based on the same conceptual steps:

• Discover / Brainstorm (people-centered, empathic insights)
• Define (problem areas, pain points, and focus areas)
• Design / Develop / Test (potential solutions, inclusive, and visual )
• Deliver / Deploy (co-created solutions that work - define the goal)

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For research, depending on the context, problem statements, and what we are trying to achieve, I will either recommend methods, strategies, and software – or use those already implemented. I might recommend working with analytics when there's a need to explore the basics. We could map User Journeys, or make a full Service Blue Print, to find out about pain points and needs for adjustments. Working with Personas can also be very useful, both when we have a good idea about who the user is, or want to get to know them better.

Once we know more about the scope for research, I might recommend putting up falsifiable hypotheses, "how might we"-questions, and experimental open questions to reduce bias, then ideally perform both quantitative and qualitative user research around these questions. Finally, we will synthesize insights, and ideate on solutions and concepts.

When the customer is in a hurry and wants to proceed fast, I will still recommend exploring the problem and the concept as much as possible before and during prototyping. A longer research phase will help the client make informed decisions and avoid mistakes that could become expensive later on, like when a product has to be redesigned because we did not take enough time to experiment, test, and future-proof it. Among the most common and helpful methods for research that can be used in later stages of the design process, are observational testing, or A/B-testing of digital products.

For UX writing some interesting additional research methods are available, such as search-term mining, and storyboarding. It's important for designers to know that the structure of the text in all its stages, from early sketches to full text draft, can help envision and perfect the product design, it's accessibility and inclusiveness.

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With insights reliably in place, and quant and qual synthesized, I might facilitate another design workshop with the team to ideate on recommendations, potential solutions for a first testable prototype, already existing "Use Cases", or a first iteration of an already existing product. After creating some rough lo-fi concept sketches, or maybe even testing and validating some wireframes for our MVP (or "MLP, minimum loveable product"), I will either sit with one of the organization's UI designers and start creating the prototype, or do the work on my own – either using existing Graphic profiles, Design, and Content Style Guides, as well as Accessibility guidelines (WCAG 2.1), or start creating the ones needed.

Once there is a prototype that can be tried out in Figma, or on a dedicated web, we will proceed to usability and accessibility testing with users, make further iterations, validate the improvements, and work closely with developers up to the first delivery.

The pace of design can be very different. Sometimes an organisation demands integrations, adaptions and security measures that makes the development process very slow. In other cases the organisation might demand fast iterations and deployment. The latter might mean continuous development and delivery, where we have to release quickly and work on improvements towards the next version. In either case, as a UX:er, I will try to make sure that we are making informed decisions, and that the product is created with empathy for the user, focusing on usability and accessibility, while at the same time taking business demands and future-proofing into consideration.

As a designer, I prefer working in close and continuous cooperation with developers. It's challenging and rewarding, helps minimize the workload for everyone, contributes to the creation of optimal UX, and speeds up the design process since technical possibilities and limitations can be dealt with early on. The same goes for UX writing, I believe UX writers should always be involved in the development of design from the start.

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When working with UX writing and content strategies, the research and design process might be a bit different – depending on the complexity of microcopy, if the organization has already worked with content strategies and designed user flows, if there is a content design system and dedicated software in place for sharing microcopy with developers autonomously, etc.

Smart UX writing is helpful and guides the user smoothly through an online service or app towards conversion or completion. It makes user flows shorter and more fun, helps to reduce churn, and can increase both the debated NPS (net promoter score) as well as TCR (task completion rate). Efficient UX writing ("don't make me think") will also be scanned and interpreted as visual elements rather than text by the user.

Accessibility & Equity in Design

During 2022 and 2023 I have assisted in testing and creating accessibility for digital products and platforms, with different user groups and experts. I have participated in making audits of both visual design and UX writing, using automatic tools and manual testing. I have also participated in efforts to create design library components and content structures that comply with WCAG.

As you probably already know, WCAG, the Web Content Accessibility Guidelines, with the latest version 2.2, have become an international standard since they were first released in 2008. For the public sector in Sweden, it's a legal demand since 2019 to comply with WCAG 2.1 when creating new design. For the private Swedish sector the deadline for compliance is set to June 28th 2025. Creating accessible products, services and user interfaces has been a long-term goal for all the organizations I've worked with, but they have all had different budgets and possibilities to work with the issues.

Developers in Swedish authorities still spend a lot of time and effort reviewing and updating designs to fulfill the minimum criteria of WCAG, overseen by the DIGG authority, Myndigheten för digital förvaltning. Many still have a heavy tech debt to work through. Ideally, specialised teams would already everywhere in the business be future-proofing new design, upgrading components in design libraries, opening up for a more innovative way of working, not just barely conforming with minimum criteria. But most of these organisations have spent little or no time optimising for accessibility, and even less time on creating fully accessible new components. Something that will have to change for all business that serve clients with e-services.

New functions in tools for design, for instance, in Figma, have made it possible to work in a more precise way with components, drop-offs, and repositories for developers. Conditions are better than ever to realise visions for accessibility and equity in access to digital services, and it's high time for all large organisations and businesses in the EU to start establishing consensus on best practices for compliance.

Knowledge about accessibility and equity in digital design is often mistakingly supposed to be automatically built into the user focus of any skilled UX designer, as is also UX writing. But, that's far from true since it takes education to learn about accessibility, and the way of implementing it together with developers. It's natural to expect from designers to be able to apply the Universal Design Principles, which could be described as a sort of predecessor to WCAG. But as you know, that's not enough when looking at today's demands.

The most challenging part of accessibility in the organisations I've worked with has turned out to be, and still is, pushing towards creating core agreements on how to conform with standards when designing and developing, and on how to implement those standards in components for design component libraries and repositories, and in best practices.

Interested in knowing more? Reach out and drop me a message through LinkedIn.

Transforming manual SEB banking interaction processes into digital flows

Client: SEB, Swedish bank with around 16000 employees, serving 4 million private customers, 400 thousand smaller enterprises, and 2000 large businesses. Online on the web with their services, and with an app.

Challenge: Transform a manual process into a a new digital self-service user flow for private customers, that should also be accessible, safe, and manageable, for the bank's employees. The flow needs its own MFE (micro front end), and entry points from other places in the design.

My role: To be the only UX Designer in a crossfunctional SAFe team, cooperating there with many other different expert roles including PO, Business owners, Legal operations, and developers. I was hired as a consultant, through Zington.

Design: Introducing the idea of accordions in slide-outs, designing for mobile first, I managed to reduce the number of steps from start to finish for the user, while at the same time saving space in the design. Another goal I set was to design the start page in a future safe way, making it possible to easily add more services in the UI. The microcopy in the UI was written by me, and later modified in cooperation with a UX writer. The english microcopy was translated by me, using the instructions from SEB on Banking and Business English, reviewed without remarks by translators.

Result: This process will save a huge amount of time and effort for many, both clients and staff, once it's finally put into production. As I left SEB my assigned flows were developed and ready to be deployed, in Swedish and English, one for creating the service and one for making changes in the service. The missing part was a signing process, which was to be designed by another expert team, and a security evaluation. The service will be released as soon as the signing solution has been designed, and all security measures necessary have been taken into consideration.

I worked as a UX Designer with SEB from Nov 2021 to Oct 2022. Below I elaborate a bit on the UX process and how we moved from concept to prototype, without revealing the exact purpose of the user flow I designed.

My first step was taking some time to understand the concept my team had already started to explore. The basic idea was to digitalise a manual process, where a form had to be filled out to complete the handling. I also had to get my head into the design manuals of SEB, and the coaching processes of the very supportive and specialised CX team with almost 70 designers.

In the next step I facilitated a Workshop with my team to look at the existing Use Cases, empathise with the needs of our users, define MVP design ideas, and prepare interview questions. The main challenge was to find answers to "What do we know", "What do we need to know more about", and "How can we reach a better understanding of the user's needs".

I then chose to build my first concept sketches following SEB:s Design Library instructions for Wizards, a sequence of take-over slide-outs that leads the user through well-defined steps until the mission is completed. The wizard model works excellently for both mobile, tablet and web. During the design process for the conceptualised idea, I decided to prepare for user interviews combined with user testing of a first simplified version of the expected MVP.

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I chose to simplify the process using accordions. Ssome pre-filled fields were also added in the slide-outs. In this way, the number of slides and "clicks" performed by the user could be diminished to an acceptable level.

After trying several different design models for the first slide-outs in the simplified flow, together with the Business owners and the rest of the team, also working with a UX writer and a UI designer, finally a wireframed "Mobile First" design was made ready to be tested with users. The prototype contained microcopy, and some short information texts that I wrote. I also translated the texts, and the microcopy in the UI, to the Business English version used by SEB. I would have preferred to cooperate with a dedicated UX writer throughout the whole design process, but this was not possible for production reasons. But, UX writers were anyway able to give valuable advice and input.

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My idea for our first user tests was to combine empathic user interviews with a simple validation of the first design ideas in Figma. I made the interviews and the usability tests assisted by team members who took notes. We used a template with basic open questions that I created. The test was divided into steps where the users got to try some of the model's wireframes – while telling us what they did, why they did it, and what they thought while doing it.

Our first set of interviews confirmed that we were on the right track, but the results also helped us make several adjustments and improvements. After the first interviews, we spent quite some time working on the logics and technical demands of the steps in the process. After that we performed a second round of validation with users, and could make some more improvements before starting to prototype the final model.

The workflow that we created went into development as I finished my assignment, and I got to participate in the first steps of deployment to a test environment. Before the user flow can be deployed to production, it has yet to be completed with a signing process, integration in the main interface, and a revision of security.

Before leaving I compiled a presentation of the UX design, interviews, and tests, as a hand over to future UX designers working with the team. In the documentation I included recommendations on how to future-proof the design when more products are added to the flow, as well as a recommendation on where to add analytics for future possibilities to measure effects of changes.

For confidentiality reasons I cannot publish the full design or the presentation slides here, other than in a very down-scaled version. I can however tell you more about the design process, should we meet later in an interview.

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Tools used during this process: Figma (for wireframing). Miró (for workshops and sketching). Google forms (for surveys). Zoom (for interviews), with integrations from calendly.com (for time booking). Google docs (for cooperative documents), Google sheets (for gathering insights), Kanbanflow (for card sorting), Adobe Sketch (for presentations), and Slack (for communication with stakeholders). For the website I used a combo: Visual Studio and Sitebuilder.

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Researching on the needs of children exposed to Racism and Discrimination

Client: FAB forum (Forum för föräldrar till afrosvenska barn), a Swedish supportive organization for parents of Afroswedish children with more than 2000 members, at the time of the assignment (2021) also cooperating closely with the more well-known foundation Friends. The Forum launched a campaign in 2020, Skoluppropet, which reached schools and politicians all over Sweden, including the government, and made a lot of impact and publicity nationally.

Challenge: To find out which type of support matters most for children who are exposed to racism, and their parents. If possible also give advice on how to provide that support, and maybe help designing a solution. Bottom line: "We are tired of trauma, and having our children internalize the victim position mentally. It's time for action, building resilience, and positive role models."

My Role: To decide methods for research, collection of facts, and possible solutions. Perform the research, analyze the results, and present them in an accessible report. Propose solutions.

Design: a) I designed a questionaire for a survey, directed to the members of the FAB community, and went through the questions together with representatives for the organization and their partner before sending it. I also proposed a qualitative part, in-depth interviews with respondents who chose to volunteer for such interviews. When ready with compilation and analyses of the research results, I proposed a design solution for the web. b) I built a website fulfilling the organizations wishes to present them and their work, give input on how parents can support their children emotionally and practically, transmit insights in legal rights, and knowledge on how to pursue legal action against discrimination and racism against children of color in Sweden. I designed and built the site using a tool called "Sitebuilder". I wrote the content and used photos from Unsplash and the community.

Result/s: a) A "shadow-report" which was published inofficially on the web, and shared with respondents, stakeholders, authorities, and other organizations working with children's rights. The results of the research have contributed to the organizations goal: to emphasize the importance of measures that have later been taken by authorities to strengthen the possibilities for action in schools and in other places where adults work with children. b) A website for the FAB community, where parents, young adults, teachers, and other persons who work with children, can find useful and valuable information about support functions, and on how to make a legal complaint against racism and discrimination. The site contains many useful links, including information on how to connect with the community online, and a mail form that is generating traffic with questions and contacts.

Describing the design process more in-depth below.

As a parent of children who identify as black, and Afroswedish, I felt extra strongly about the importance of this research, and reporting on it. If you ask me about bias, well, I think knowing the situation through my own family's experience is rather an advantage in this case. The results of the research has been published as a "shadow report" to other, larger, reports made at the same time, by Rädda Barnen, and Barombudsmannen.

The brief from the stakeholders was straightforward:  “BIPOC* children in Sweden are exposed to racial abuse, already in Pre-School, from a tender age. Schools are supposed to protect them, report abuses, and prevent repeated discrimination. But when schools don’t, most parents and children do not know where to turn to with complaints. Feeling overwhelmed and traumatized, many give up the fight. Now, how can we design a solution to this problem? Would it be possible to build digital support functions giving parents this information? Should we focus on coping with trauma? Or concentrate on resilience, support, self-love, and positive role modeling? Or are there other needs we should try to fullfil?” *BIPOC = Black, indigenous, or person of color

This project started in April 2021. Ideation on questions and what to focus on was done in a first workshop, facilitated by me, with members of Forum för föräldrar till afrosvenska barn (FAB Forum), and co-workers from the organization Friends. As a support, I used a logbook and a steering document for the process. I also briefed the participants in a mail before the workshop.

We started with a quantitative survey. Individuals and parents who answered the survey were asked what they feel that they really need after they or their children have been exposed to trauma. The response was basically this: "To heal, re-establish self-love, and move on, we need the help of personalized support and strong community networks". This made us understand that instructions on how to report discrimination, and how to battle legally with schools that do not help your child if they are exposed to racism, is a secondary need. First of all there's a need for community support.

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These first results were followed up with interviews and talks, using other more qualitative methods, among them a focus group. The results were synthesized by me into a first rough story about the findings, together with comments from parents, and some statistics from the quantitative data.

The most worrying facts we found were that data says the older you get, the more likely you are to be exposed to physical violence when exposed to racism. The data also showed that the level of exposure is almost the same across the age groups independent of gender.

The rough story is not fully official but was shared with authorities and others working with similar issues – f.ex. Friends, Barnombudsmannen, and Rädda Barnen. Organisational work has instead been focused on how to move on. There is a first quick-and-dirty prototype for an app, targeting parents of school children, but working with an already existing website was at the time considered to be a better bet, thinking of the need to secure sustainable solutions for future updates. How to proceed with the research is still to be decided, but the final synthesized version of the findings was made available for partners and researchers during the late second half of 2021.

During one of the workshops with the stakeholders we decided to experiment with the idea of an app that could be helpful for primarily parents and students, and also help school leaders and teachers deal with everyday racism. The wireframes were made by me, and the first sketches were produced during the workshop.

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Colours, iconography, and design language of the first mockup lo-fi wireframes were inspired by and fetched from the graphic design profile for Friends, a Swedish foundation working for children's rights to live free from harassment, and mobbing in schools, which at the time was cooperating with the parents' association.

If you want to visit the rough prototype you will find it here: https://www.figma.com/

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Finally, after facilitating a last workshop with the stakeholder's team, I designed and built a new mobile-first adapted website for the stakeholders while finishing the project, introducing the organisation and their activities to visitors, including a short, three-step instruction on how to report racism in schools. I did the technical work myself for a basic website with two pages, designed the content and laid out the pages with photos and texts, and made sure the site can easily be accessed and updated by the owners.

The new site can be found online here: https://fabforum.se

Update: Going with the app idea has seemed to be a too heavy project financially for the NGO, but the results of the research have been very useful for other researchers, working with both organizations and authorities. Some quotes and results will also be used for a book project, on how adults can work to support students that get exposed to racism in Schools, which will most likely be published either in the fall of 2023 or in 2024.

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Tools used during this process: Figma (for wireframing) and Miró (for workshops and sketching), Google forms (for surveys), Zoom (for interviews), with integrations from calendly.com (for time booking), Google docs (for cooperative documents), Google sheets (for gathering insights), Kanbanflow (for card sorting), Adobe Sketch (for presentations), and Slack (for communication with stakeholders). For the website I used a combo: Visual Studio and Sitebuilder.

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"Saving the world, online, anyone?"

Client: A Swedish NGO, name not disclosed for confidiality reasons. Work done in 2021.

Challenge: To find out if it could be a good idea to give users online a possibility to support different charities and other organizations in one single app, presenting different alternatives, while also providing them with detailed information about how their donations would be used. Ultimate objective for the pursuit: To generate donations. The brief was seemingly simple: "Find out how people feel about the concept".

My Role: Design research that would answer the stakeholder's questions, synthesize the results, and give advice on how to pursue the idea.

Design: I designed a short questionnaire for a survey, and a longer one for in-depth qualitative interviews with the aim to find out how interviewees felt about giving time and money, and how much they trust online initiatives. Through different social channels, people in the NGO's target groups were asked to participate in the survey. Those who participated were asked to register their interest in participating through sending a mail. They were then prompted to book a time slot for their own interview, through Calendly. The interviews were made online via Zoom, by me. I then chose eight representative persons from different backgrounds among the interviewees, analysed their answers, and synthesized the results.

Result: The research showed that there is a great potential in the idea. However, the recommendation was to think closely about the business model. How can the idea be realized in a sustainable and trustworthy way? It takes a lot of money to start up, build, and develop a not only trustworthy but also technically efficient model. This demands investment. So far the NGO has chosen to put a break on development, to think about the business model.

A more in-depth description of the methods and findings.

The general insights, gained from both quantitative (a survey) and qualitative research (one hour interviews with eight different users from the target groups), showed that almost all users feel that they can, and want to do more, to contribute to a better world. What stops them is mainly economic circumstances, but also time and, more importantly, trust issues. Users want detailed knowledge about organizations they support to be able to trust them. This could f.ex. be facts about, and insights on, how the recievers use their funds. Users also want to know how their own personal engagement help to make changes possible, and what defining impacts their actions or financial contributions will have or have already had.

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Users also explained they tend to get very depressed by catastrophic images and doomsday-like predictions about the future, as these make them feel hopeless and see it as less meaningful to give any type of support to what the organisations trying to fundraise would propose. Interviewees generally expressed that they would like to see more positive news and facts, to help them stay hopeful of the future.

Business possibilities for an app would be in small fees from participating organisations but, according to the research, the owner of the app would have to be really clear and open about all these costs, and work on their "why". What could possibly motivate the user to choose donating through the proposed app instead of going directly to the different organisations to support them? And what does the competition look like? This would have been a next step of research when designing and User Testing the prototype if the owner had decided to move on with the project.

Apps that I used during this process: Trint, Calendly, Zoom, Figma, Kanbanflow, Google Sheets, and Google Docs. User Interviews, and insights, in Google Sheets. Setup by me.

Adding: As recently introduced by Klarna, the platform Milkywire which started as a photo project and was later turned into a fundraising project by Nina Siemiatkowski, seems to be a carefully developed, supportable, and loveable version of this stakeholder's idea. And it would probably also be the biggest competition, given that Klarna has the resources needed to develop the idea professionally. My guess, knowing what my interviewees said, is that Milkywire's concept has the potential to be a successful product, loved by the users, that could do a lot of good in the world.

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Webwork, UX & Data-driven Development at Attention

Client: Attention, an NGO that works to better the lives of children, parents, and adults living with neuropsychological deficiencies and impairments (npf, in Swedish). The association has gained traction during many years of political work, and through projects aimed to increase knowledge about the conditions associated with the impairments. Their website has over one million unique page visits every year, and presence over several different platforms.

Challenge: To manage and develop the organization's digital platforms and content strategies. Make necessary updates of the outdated main website, and a webshop with security issues. Document all digital assets and structures surrounding these, such as access and login information, location of web servers etc. When I started my assignment none of this was documented in a structured way. Taking the lead of a number of additional processes for design, facilitation, and development was also neccessary. The assignment took place july 2018-april 2019.

My role: I was hired as a Webmaster / Digital Development Editor, and primarily given the responsibility to manage all the sites registered by the association. The main site was built in an outdated Wordpress framework, there were also project sites that were built on other frameworks. I was also asked to write informative texts for the main webpage, publish stories and photos, and given the main responsibility for managing Facebook and other social media channels such as Linkedin, both technically and through publishing. I headed a campaign to win back members, a modernization of the main site's back-end (without changing the looks of the frontend), and worked on increasing not only the number of visitors to the site, but also to increase the time they stayed on the site reading.

Result: When my assignment finished I had been able, using Google Analytics to guide me step by step in making changes, to increase traffic and engagement via the organizations social platforms. For example, in less than six months we gained 2000 more Facebook page likes. This in turn had generated more page hits on the main website, including more returning visitors, new members, and a one minute longer median length of user stays on the main site. Also, a new and modern back-end had been installed for the main site, which had not been upgraded for many years. We had separated the then existing webshop from the main page and updated it with an e-commerce framework, to increase security and make it easier for users to buy products. Also, a campaign to win back former members, via text messages, had been very successful, managing to break even its costs, and bringing in a small revenue on top of the increased number of members for the organization. Before I left, I was able to hand over a full documentation of digital assets, instructions on how to manage them, and some recommendations. One was to bring back the member conversion pages, from the outsourced member register, and place them on the main domain – in order to be able to monitor user behavior through measure points in Google Analytics, and this was later done, during 2020. Another recommendation was to finally remake the frontend of the website, giving it a modern design with the help of external resources, and this was done in 2021.

Design: There are many different bits and pieces involved here, but I will try to give a comprehensive description of my work below.

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I mapped user journeys, user behavior, and user profiles with the help of Google Analytics, available tools on FB, and a pop-up survey on the main site aiming to understand the users' needs and goals. I continuously made small re-designs and adjustments, trying to map the effects. Page designs were also updated and adapted to the "mobile first" concept, since data showed that almost 70% of the visitors used mobile phones or tablets. Statistic results and the survey were followed up with new landing pages on the web and modified user flows – for instance through tagging content, and making sure that the user will be served more related materials and can continue reading "seamlessly" when on site.

To fulfil the organisation’s key business objective ”converting site visitors into members”. I made sure that the main site was updated regularly with news pieces. I managed the Facebook page, revived the organization's Instagram, and added a Linkedin account. I also made sure that we produced "smart content", such as explainers, photos, videos and motion graphics on social media, driving traffic to the main page, nudging users into becoming paying members. I also facilitated a workshop with the communication team on how to create this type of content.

When a native Attention project needed an in-depth material to present while giving lectures, and informing local governments about the benefits of joining their program, my suggestion was to build a simple but accessible webpage, starting from the project teams ideas on what should be included. In this way the facts would be reachable at any time, and could be promoted digitally. I facilitated a one-day workshop with the team and helped in the process of creating the first content framework for a website. The site was later built by the team, together with the bureau Funka, in accordance with the decisions taken during and after the workshop.

As already said, a good credit to my work, was an increased traffic and engagement via social platforms with 2000 additional Facebook page likes in less than six months, more page hits on the website including more returning visitors, and new members, and, most importantly, a one minute longer median length of user stay on the site.

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A campaign to win back former members designed by me together with members of the communication team was very successful, managed to break even its costs, and even brought in a small revenue for the organization on top. The campaign was launched through a setup of personalised SMS-messages (individually coded) and a landing page for conversion (designed by me). The campaign landing page was set up on our own domain, where we could log the behavior of the former members, and users could pay their membership fee through Swish (details were filled in automatically), if they chose to become members again.

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Finally, I initiated and headed an important technical update of the main website, which included migrating all the content to a new environment. I worked together with an extern developer following a simple design brief written by me. An important task was to make sure we would give the main site a modernized Wordpress backend without breaking links from other webpages to the site (and in that way ruin search results for the site). In this first step, we also had to proceed without changing the frontend design, as per the wishes of the stakeholders in the association.

Through our remake, the organization's webshop was separated from the main site and got a necessary rebuild on a subdomain with a Storefront and Woocommerce framework, for safety and up-to-date functionality. We also future proofed the possibility for an easy update of the frontend on both domains. The remake was the first major update of the site since 2011, and it has been followed by another much needed remake of the design in 2021. Since then, the organization has closed the webshop, stopped selling printed materials, and seems to be concentrating on publishing facts and information on the website instead.

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UX Research, Design & Digital Development Edits at Sveriges Radio

Client: Sveriges Radio, the Swedish Radio, a limited liability company owned by a foundation. The foundation also owns two other public broadcasters (SVT and UR). The operations are financed by public fees, and the Swedish Radio is granted their licence by the government, for several years at a time. With 50 editorials, 21 correspondents, 2324 employees, many of them working with development and UX, and a number of freelancers not disclosed by the annual report, it's one of the larger media organisations in Sweden.

Challenge: Interaction design and design of UI for the Sports Editorial's annual award Jerringpriset (explained further in the texts below) was my first assignment. Followed by some other digital design assignments. Later, I went on to do UX research for the native app SR Play, cooperating with the tech teams that are developing and editing the design and functions of the company's app. For the research project, the design brief demanded to investigate facts, costs, and consequences of implementing new software for "deferred deep links"* in the company's native app for sound-on-demand, SR Play. I was assigned to head a crossfunctional team, handpick experts, present results to the board in charge of tech prioritization, and make recommendations on which software to choose. I also participated in tender proposal evaluations, and in writing and defining tender aims. *Deferred deep links, are powerful marketing links that are able to bring the user from most social media directly to the content they expect, and help avoid "broken links".

My role: I was hired as a Digital Development Editor, with UX competence. The role took into consideration my experience from both editorial and technical work. I started out with a niche project, involving interaction design and UI design, and continued to work with digital design and UX research.

Result: The software I and my team recommended for use with the native app SR Play was implemented some months after the report was delivered, and a PO was assigned to take care of the development process. The concept and templates created for the sports award Jerringpriset, by me together with an experienced developer, have all been re-used, in modified versions,* from December 2020 and forward on by the editorial. This implies that the design was both appreciated, and easy to use for the editors. *Note, that any changes in the design of original graphics, spacing, and colours that might occur in recent "Candidate cards" are an effect of modifications done by others.

Design: Describing the processes in pictures and words, below.

• UX research on deferred deep links

The team I put together for evaluation of the app software, consisted of one IT-architect, one data-analyst, one person from the marketing team, and whenever possible a developer. I made interviews with internal users, collected user stories, described use cases, mapped user flows, and investigated on economical and technical consequences. Additionally I also went through huge piles of data on the number of active vs. passive users in the app, and analysed many other parameters, some of them building on previous UX-research done by the department's in-house UX-team.

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I planned and pursued the whole research project in sprints. Results of the research were first presented mid-way by me, then at the end of the project as a pdf report with texts and visualizations, jointly commented on by the team. The final report was edited by me, but it was co-owned and approved by all our teams' experts. All insights were revised and confirmed by the team members, on their specific areas of expertise, before the report was given to the board. The team also participated in the presentation before the board and answered questions from the stakeholders.

Our report was positively recieved, the board appointed a product manager to take over the process and SR implemented a test version of the recommended software in the app a couple of months later.

• Design for the sports award Jerringpriset

The brief for Jerringpriset 2019 became a long list of wishes from the stakeholders. Every candidate for the prize had to be presented individually, voting possibilities should be accessible, and users should be able to listen to sound-clips from exciting moments in each of the candidate's careers. And, on top of this the content had to be easily editable – since voting would be done in two separate rounds, some candidates would be removed and url:s to pictures and sounds would be changed. The final wish list for the candidate voting cards included the following.

• CTA-buttons for voting on three different platforms (app/web/phone)
• Info on costs for phone voting (under the button)
• Play-button for sound
• Images of the candidates
• Graphics
• Motivation text

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The brief went on to wish for social media templates, easy to use, for the creation of content about Jerringpriset on Facebook, Instagram and Twitter.

For the solution I first created three basic templates in Photoshop, where photos could be adapted to formats for different platforms (web/app/social media). This included making collages with photos of all the candidates and the logo of Jerringpriset.

I provided each template with static graphics, where text-filled rectangular elements were placed on top of every individual photo, personalised with the names of the candidates, and their type of sports. Before handing over to development, every card was saved as a png-file. This file could then be used as a base for the interactive solution.

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Both the coded overlay and the graphics could have been created in Figma or Adobe XD, but at the Sports editorial the reality is that, for many reasons, working in Photoshop and basic html is still the best method. The current solution enables the editors to work independently of designers to remake and publish the graphics, a need which was an essential part of the original brief and had to be taken into consideration.

• Design of interactive "voting cards" for Jerringpriset

The interactive elements were prototyped by me in Adobe XD, and the developer in my team finalized the solution which included editability and accessibility. He built the overlay on top of the png-files, with photos and graphics from Photoshop.

Voting buttons were placed in the coded overlay while graphics remained static in the png-files. For the text content, a very simple and effective solution was designed with editable HTML objects, living in a "blob" in the local sandbox.

I helped the sports editorial implement the dedicated html-code before the first launch and coached the editors on how to work with text and photos in the "blob". I also helped to better a form for voting on the company's web, with possibilities for playing sounds and photos of the candidates.

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Finally, I put in a request for analytics on user interactions, in a dashboard which was designed by the company's data analysts. These data later showed us that large numbers of users visited the page with the candidate cards and clicked on the play-buttons, with peaks directly after the launches of the different rounds. However, data also showed that users preferred voting in the SVT-app DUO over voting on SR's web, which was a non-wished result for the stakeholders. As predicted by us who built the solutions the results confirmed that the users, a majority on smartphones, preferred the faster voting process via the Duo app over spending time filling in names and addresses in the editorial's webform in order to win a t-shirt.

Totally nine persons from six different teams collaborated, contributing with their expertise to the project. The result was presented at a meeting for developers and product owners after it had been delivered and evaluated.

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More illustrations and design reviews on specifically Jerringpriset can be found in my portfolio with SMART.

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UX Writing, UI Copy & some Design for TV4 Play and C More

Client: Bonnier Broadcasting AB were, at the time when I was working there, the owners of the VOD*-streaming services TV4 Play and C More. As of today, only TV4 Play remains online, and on air, after the services were bought by Telia. Other than closing down the channel C More, the plan for the operations is to reduce the staff to 700 employees by the turning of the year 2023. *VOD = video on demand.

Challenge: Developing content for customer flows, microcopy for the apps and the web in four different languages (Swedish, English, Danish and Norwegian), managing a cross-platform tonality project, involving all departments, and being available for script-writing, giving advice on how to write sequences of e-mails, what to write on buttons and links, and in update notices for app-store, plus creating a site with GDPR-information in the four languages of C More's operations.

My role: To be the only UX Writer in the UX team, collaborating with designers, developers, and marketing stakeholders, trying to be helpful and creative, solving problems, working on content design principles and trying to lay a foundation for a content design library.

Result: Other than working with continuos iterations and striving to better the UI, the UX, and the interaction design, using input from users, designers, stakeholders, and A/B-testing to decide how to proceed, I took part in iteration and development of design for all the teams products – iOS and Android native apps, a Samsung TV app, and webpages – for TV4 Play and C More respectively, always in close cooperation with the developers towards deploy. I also managed a cross-platform tonality project aiming for the creation of a Content Design Library, and facilitated writing workshops with designers, developers, and marketing staff.

Design: My work focused on microcopy (UI Copy) and user flows for the service's native iOS-apps, Android-apps, Samsung tv-apps and web. The assignments varied from designing simple onboarding flows, conversion flows, payment flows, and helpful microcopy on the web and in the different apps, to assisting the marketing department with automated sequences of customer mails, and writing scripts for instruction videos.

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As I was granted permisson to manage a cross-platform tonality project, involving all departments, I collected all content design documents from the different departments, and put together a first embryo for a written Content Design Guide. The guide consisted of an online intranet based library with guides, phrases and links to resources for everyone, including developers, to use when a UX-writer is not available.

I also participated in documentation of usability testing with users. Below, a screenshot of transcribed dialogues from usability testing of new functions in the C More app (the document is blurred for confidentiality reasons). The users involved in the tests were encouraged to "think aloud" while performing their actions and comment on everything they did. I listened, and looked, at video recordings from the sessions, picked out the parts that gave feedback on the specific functions, transcribed the dialogues, and commented on the images. This particular test pointed out the need for changes in the logic around menus, and swiping.

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My last assignment was to manage content design on a GDPR-site, where users were supposed to get correct information about the data collected about them by the services, how the data is handled, how to get a copy of it, or ask for complete erasure of all data.

I worked in four different languages. While getting basic help from C Mores copywriters in Denmark and Norway with translating the Danish and Norwegian versions of the copy, I still had the full responsibility for the final editing of all the texts in Swedish, English, Danish and Norwegian.

The content was juridically heavy and very detailed, per the wish and instructions of the company's legal department. I did a lot of research to get the right tone and the correct vocabulary in each language and used interactive tools like Trello and Phraseapp (online service now renamed to "Phrase.com") for the conversation and collaboration with copywriters and developers (who fetched the final versions of microcopy from Phraseapp). The text was finally scrutinized by the legal department, before deploy by the end of May 2018, which was the deadline for this type of information to be published.

The site was in use until recently. When the new owners, Telia, took over, they simplified the information on GDPR and reduced the number of pages significantly. Have a look at the screenshots below to see what the site looked like.

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More about my work for TV4 Play and C More can be found in my portfolio with SMART.

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Producing a conference for Freelance Journalists in the Nordic countries

Client: Frilans Riks – part of the Swedish organization Journalistförbundet, and organizing around 2000 freelance Journalists – at that time planning for a Scandinavian Conference in 2018. Tasks to deal with:

• Create a Conference, in English, for freelancers based in the Scandinavian countries, and promote it to the target groups.
• Shaping it into a great experience through a varied and rich program with lectures on the main theme "Hate and threats against Journalists", and practical and engaging workshops.
• Book the lecturers, help them with transport and housing, inform them on the stage program slots, find out their technical needs, including handling special needs of participants.
• Organize volunteers, give them engaging assignments, cater for their needs, timeplan them.
• Create a digital presence as an incentive for participants to prepare and pay fees as early as possible. Keep the interest of participants alive, and facilitate online networking before, during, and after the live conference.
• Create digital structures and a website for information, promotion, ticket booking, payments, scheduling, food, transports, etc.
• Build digital services that cater to the needs of participants, volunteers, and staff.
• Plan security in order to guarantee protection of threatened persons present at the venue.

Consulting Challenge: The board of Frilans Riks, main sponsor, was concerned about the finances. Would the conference attract enough participants? Would those who registered pay on time? Would they attend? Would the costs become too high when calculated per member? With extensive professional experience from similar events on our resumes, I and my co-producer felt confident that if the programming and marketing was handled correctly these fears were not realistic. However, we had to work hard to convince the board that it was better to invest than to play it safe.

Result; The Conference Nordic Freelance took place 15-16 September 2018, with around 150 enthusiastic participants and 14 stage performers. The Top Meeting took place 14 September with around 30 participants. Venue: Moriskan in Malmö. The website I built as a digital service for the Conference was published from April 2018 through May 2019 (a copy is still published on my webserver as a reference, see https://nf2018.kinti.se/). The Facebookgroup is still online. The budget was kept, with fees from participants as the main source of revenue. Other incoming financial contributions were subsidies from Malmö City, Stieg Larsson Foundation, Frilans Riks, and Journalistförbundet. The latter also contributed with lanyards, printing of name signs, and ads in the union News Magazine.

My role: To lead, plan, and drive the project, and handle the budget. Be in charge of implementation of digital products. Plan all logistics, and inform staff and volunteers on what is to be done and when. Be the main go-to-person during the conference with responsibilities for the success of the whole event. Schedule the stage program and contract the lecturers, in collaboration with co-producer Michael Tapper. Planning the program and transports, and participate in fundraising, securing grants from the Malmö Municipality and the Stieg Larsson foundation.

Conceptualisation: We started out discussing the theme and the main headline. My proposal, "Hate and threats against Journalists – and how to respond," turned out to have strong international traction. After this theme had been approved by the board, we started to contact a variety of individuals and organizations either working specifically with the questions, or having been exposed to threats. We also invited Police and other authorities to talk about their role and the support they can offer. In addition to the thematic program points, we sought out exciting speakers who could talk about new digital media, digital threats, photo, illustrations, journalism abroad as a correspondent, urban myths, etc. Ideas from freelance organizations in Sweden, Norway, Denmark, and Finland were considered. We wanted many short program points to create a more enjoyable and inspiring experience than a few long ones.

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Technical Design: All planning was done digitally, allowing for quick work processes and the dissemination of a lot of information before the conference. Registration forms, budgets, participant lists, food planning, technical planning, venue planning, hotel arrangements for speakers, instructions for volunteers, etc were all created in easily shareable Google Docs. The result was user-friendly, making participants, technicians, and kitchen staff express they felt well taken care of, which in turn generated excellent ratings in the after-conference evaluation. Other digital designs:

• I built the conference website in WordPress on a separate web host with the domain name <nf2018.com> (the set-up still exists as a demo site on one of my subdomains). Our site needed to be responsive, secured (https/SSL), as mobile-friendly as possible, and contain as much information as possible about the program, speakers, and the location—Moriskan in Malmö—along with directions, accommodation options, etc. Links to lecturers, journalistic websites focusing on security measures, and investigative journalism were also to be added. I chose a very simple and easily operated theme with excellent presentation on mobile screens, good menu options, many widgets, and the ability to include a custom image at the top.
• As a complement to the website, I created an FB group where conference participants gained access after paying the participation fee, starting discussions before the conference even began. The group still exists and has some ongoing interactivity but may eventually be closed.
• I created an onboarding form for conference registration using Google Forms. I designed a dedicated landing page on the site with easily accessible information about payment options (international payments are never easy to explain). Several payment levels, from Early bird to Late bird fees, were available, encouraging early registrations and payments. All data was exported to Excel sheets and managed from there. GDPR permissions to handle participants' personal data before, during, and as long as necessary after the conference were also obtained through the registration form.
• We advertised for volunteers fairly early, and I prepared a concept where the landing page for volunteers (on the website) provided detailed information, with the result that we quickly found about ten people willing to volunteer during the conference. All the preparation work was done digitally, all questions were answered via email, and scheduling was done in Google Docs.

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Process: Planning started late 2017, with some measures and decisions about fundraising efforts and the date taken initially, being communicated to the target associations in Scandinavia. Time for driving the whole project was estimated to around 1500 hours. The work proceeded as follows:

• From March to April 2018, I worked intensively on developing the program, contracting speakers, booking hotels and travel, initiating marketing efforts to members of all Nordic freelance organizations.
• In late April, May, and June, the focus shifted to contacting various Nordic freelance organizations and sending out advertisements.
• During late July, August and early September, there was an increased need for email responses and information for already registered participants. Many had paid individually, while some unions paid collectively for all their members. The "Summit" scheduled for the Friday before the conference, involving the boards of different Nordic freelance organizations, also needed final planning. I had heard about the restaurant "Jallatrappan" in Rosengård and booked it for the event.
• The Top Summit took place one day before the main conference, in Rosengård at a venue provided by Jallatrappan, who served a vegan lunch. Dinner after the summit took place at the classic Malmö restaurant "Bullen" (Två Krögare). I had planned the logistics for breakfast, lunch, and dinner on Friday and Saturday, and lunch on Sunday. The lunches were consistently vegetarian. If there is a next time it might even be vegan for everyone, with exceptions only for allergies.
• During the conference at Moriskan I served as the main conferencier and organizer but tried to delegate work as much as possible to reduce the workload.
• All existing tasks were assigned to volunteers and staff at a meeting led by me, on-site, in the morning on the first conference day. Security guards were hired to be, whom I supervised and instructed. Volunteers were tasked with self-management, with me as the "go-to person" and one trusted contact person among them who received detailed information in shared Google docs about the program, the technical planning, and the participants.
• We had the highest workload during the initial hour when everyone seemed to arrive almost simultaneously, wanting their badges and meal tickets, and entrance to the conference. As many high-profile individuals were present the security was tight, and waiting got a bit long which delayed the start. But, during the remaining two days things went smoothly, thanks to everyone being well-prepared based on documentation and instructions, and taking significant responsibility for their tasks. While I was present at the venue, transportation took almost all of my co-producer's time, and we picked up some speakers together the evening before the conference began.
• During September-October, the process turned into a follow-up and closing procedure, involving collecting invoices, writing certificates, finalizing the budget, evaluating surveys, etc. Many questions arose after the conference, which had to be forwarded or answered. The work was concluded in November..

Aminata's Resumé • CV

ASSIGNMENTS THROUGH 2015-2023

.:: 202309- | SMARTse. Back with this great employer, a cooperative production house for the cultural sector, also providing contracts in UX, Digital Design, Webworks, Sound Books, Media, and more.

.:: 202108-202311 | Zington Xperience. Started my two year long journey with this great team, where I have been working for two years with UX Design, UX research and UX writing. My first assignment was with the assurance company Gjensidige as a UX Writer. There I got to cooperate with marketing and developer teams in Sweden, Norway, and India. I went on to work for almost one year as a UX Designer with SEB, focusing on interaction design of user flows in a new digital product for private customers and employees. After leaving SEB, I was busy with UX Writing for Zington and STHLM Xperience Conference, participating in Tendering Processes, coaching of other designers in UX Writing, and making audits of accessibility in content and visual design.

.:: 20200825-202107 | SMARTse. Working with UX design, editing, Frontend Development, UX writing, UX research, Webdesign. Temporary contracts by the hour. Product deliveries during this assignment: Deploy of websites, a member log-in system for a local branch of Journalistförbundet, and web apps.

.:: 20201102-20210331 | Studio DN. Worked as a temporary host on short notice with the News Podcast for Dagens Nyheter, one of Sweden's largest dailies. You can find all the podcast episodes on Podplay. The assignment ended when the editorial had found a new permanent editor for the position.

.:: 202003-04 | Coronaguiden. Participated as a content designer in a crossfunctional team building a chatbot for text and AI-driven voice that could inform about Covid-19. This assignment, for the hackathon "Hack the Crisis", which continued long after the hackathon, took place outside of my work at SR.

.:: 20191001 – 20200517 | Sveriges Radio Play. Digital Development Editor, with UX-competence, at the Play Editorial Development Department, Swedish Radio. Headed one cross-functional teams in UX research, and coordinated another when designing for Jerringpriset. Participated in writing tender documents for a visualization tool software, and planned a conference that was canceled because of the pandemic.

.:: 20190603 – 20190930 | Sveriges Radio Ekot. News Monitor. News Caster. Ekot Live, Breaking News Editorial of the Swedish Radio. Research.

.:: 201905 | Furhat Robotics. A short, sweet, internship with a company that builds Social Robots, at the time trying out software for programming. Read all about it.

.:: 201904 | Limeblue. Consulting & Coaching during two sprints over one month, using the Scrum method, other agile methods and tools, and sprints according to Jake Knapp. Worked with the company's website. Helped to analyze marketing strategies, to see how/if these were aligned with the team's way of planning and working, and set up a backlog of actions needed. The client, a start-up, got to make a review of needs, resources, and joint performance and used the insights and the analysis in their continued work.

.:: 20180625 – 20190310 | Riksförbundet Attention. Webmaster, Head of digital platforms, UX & Development. Edtitor of Content & Social Media. Headed a remake of the backend and secured better accessibility for the main websites (including a web shop) in close cooperation with developers. Acted as Tech lead for several campaignes to win-back former members, using sms, landing pages and onboarding. Mapped and designed user journeys, worked with automated mails, used analytics to adjust the site and increase the number of visitors, etc.

.:: 20180101-20181230 | Nordic Freelance Conference. I organized, produced and administrated this meetup for over 150 freelance journalists from all the Nordic countries, together with one colleague, on behalf of Journalistförbundet, the Swedish National Union of Journalists. The Conference language was English, and all the materials for promotion including the website were produced by me. Read more about it here.

.:: 20171015-20180530 | Bonnier Broadcasting's UX-team. UX-Writer in the UX team for a VOD-streaming service (TV4 Play and C More), design assignments for the products – iOS and Android native apps, a Samsung TV app, and Webpages – always in close cooperation with the developers towards deploy. Participated in the documentation of Usability testing and A/B-testing. Head of a cross-platform tonality project, with the aim to lay the foundation for a Content Design System. Helped with text for automated emails to customers.

.:: 20170101-20190310 | Self-employed. CEO, with my own company. Examples of products designed, developed and deployed during this time: Several webpages for small companies. A News site for a local Newsmagazine, designed for mobile first. Automated mailresponses and Newsletters. Graphic design and Digital strategies for small sized Culture Production Companies. Large stage events in dance and music, stage programs and logistics for conferences. I also produced Journalism, Information, some Webediting and small Frontend jobs.

.:: 20150415 – 20161114 | Sveriges Radio Ekot. News Monitor, Studio Reporter, Ekot Live. News Caster. Webeditor. Intake. Social Media Manager. Producer and supervisor of broadcast and reporting at Ekot Live's News Desk*

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Before transitioning to UX and Frontend I worked as a journalist for many years, freelancing and as a regularly returning fill-in with some of Swedens most read and listened to editorials • With the Swedish daily Dagens Nyheter I worked with layout and editing in the beginning of the 2000's, then later was a host with their news podcast Studio DN (2020-2021) • With the daily financial paper Dagens Industri I was a summer fill-in every year during 2003-2007 • With Ekot, and Ekot Live, Sveriges Radio (the National Swedish Radio) I did Breaking News, streamed over the web and/or live on the FM frequency band, depending on the dignity of the news, monitored International and National News, studio reporting and producing.

Research, fact checking, critical thinking and empathy for the user is always part of journalistic methods. Working for many years as a journalist has built me a really strong foundation for storytelling, and working with UX research.

Other news outlets I've worked with: TV4; SVT; Swedish National Radio in Gotland, Malmö, Västerås, and Stockholm; Aftonbladet; SvD; Metro; Gotlands Tidningar, Weekly papers SAFtidningen Näringsliv; Invandrartidningen Sesam; as well as other Weekly Magazines; Childrens Magazines; Union Papers; and more.