Use Cases w/ Success Metrics

Barbie and Adobe Firefly Generative AI: Bringing magic to Mattel’s packaging – Adobe Blog (Jun 2024)

Havas unlocks unlimited creativity with Adobe Firefly and Adobe Stock – Adobe Blog (Jun 2024)

IBM reimagines content creation and digital marketing with Adobe Firefly Generative AI – Adobe Blog (Mar 2024)

Adobe Generative AI: Redefining Productivity in Creative Imaging – Pfeiffer Report (Aug 2023)

Make amazing transformations in seconds

Website Features

• Text to Video (Beta) - Transform text prompts and still images into a professional quality, cinematic video that aligns with your vision.
• Fast Mode - generates lower quality (512 x 512) images VERY fast
• Upscale - you can upscale Fast Mode images to make them 2k
• Session Prompt history - shows prompts you've used in that same browser session
• Object Composites - Blend product shots and objects into generated scenes
• Composition Reference - Generate image variations matching the composition of a reference image.
• Style Match - Generate images to match the style from an existing image
• Text to Image
• Generative Fill (Inpainting)
• Generative Expand (Outpainting)
• Save your Firefly-generated images to Creative Cloud Libraries
• Share your Firefly-generated images w/ your settings and reference asset/s

Custom Models & Services

• Firefly Custom Model Overview
• Firefly Custom Model Security FAQs
• Firefly Services (API, Automations, etc)

Community

• Join the Firefly Discord
• Firefly Community Forum
• Adobe Live

🎨 Creative Cloud – Pro Tools

Photoshop

From concepting creative ideas to making complex edits and refinements, generative AI features like Generative Fill and Generative Expand can help you quickly realize your vision while giving you complete control over every creation.

Recent Additions & Updates

🔥 All Photoshop updates (October Release)

• Distraction Removal – Remove distractions from images, including people who are not the main subject in an image or cables and wires
• Updated Generative Fill & Expand – Create more photorealistic images using text prompts with the most advanced Generative Fill, Generative Expand, and Generate Background
• Generate Similar – Quickly create multiple variations of an existing image created
• Generate Image – Generate dozens of ideas in a matter of minutes and jumpstart asset creation
• Reference Image – Upload a reference image to help Photoshop generate more relevant and customized variations
• Generate a new background – Replace the background of your image with generated content
• Edit images with Generative Fill – Use simple text prompts to add or remove content non-destructively
• Generative Expand – Expand the dimensions of your image and generate content with simple text prompts
• Enhance Detail – improves the sharpness of variations generated by Generative Fill
• New additions to Contextual Task Bar to help with masking and generative AI workflows
• Common Questions: Generative AI in Photoshop
• Share for review with Frame.io for Creative Cloud Enterprise users

Photoshop Beta on Desktop

All Photoshop Beta updates (October Release)

• Generate variations with a reference image – Add more control over your generated outputs by uploading a reference image to influence the style or content of variations
• Generative Workspace – Create dozens of assets simultaneously and explore multiple concepts at once.
• Work with 3D assets in Photoshop – Use the Adobe Substance 3D Viewer (beta) app plug-in to view and edit 3D content as editable smart objects in your creative projects

Photoshop API Resources

• Firefly API Overview – Firefly & Creative Cloud Automation
• API Overview
• Remove Background API
• API & Extension Demo Environment

🎨 Creative Cloud – Pro Tools

Illustrator

Explore every color palette and theme you can imagine in Adobe Illustrator with simple text prompts powered by Adobe Firefly generative AI.

All Illustrator Updates (October Release)

• Objects on Path – Attach and align objects to a curved or straight-line path, and then rearrange and move them easily without losing alignment.
• Image Trace – Create crisp, editable traces with close-fitting curves and fewer anchor points. Preserve transparent backgrounds and linear gradients, auto-group paths, and convert basic shapes into live shapes as you trace.
• Text to Pattern (Beta Update) – Set the density level for patterns and clear settings easily
• Generative Shape Fill (Beta) – Make vector shape fills quickly and edit them in your own style.
• Text to Vector (Beta) – Explore and refine scenes, subjects, and icons swiftly with powerful creative controls.
• Generative Recolor – Transform the hues in your artwork with text prompts
• Retype – Convert text within images and outlined text into live text for editing (Beta)
• Smooth slider – Smoothen paths with more control
• Intertwine – Overlap objects in dynamic new ways
• Complete list of what's new

🎨 Creative Cloud – Pro Tools

InDesign

Generative AI comes to InDesign.

All InDesign Updates (October Release)

• Generative Expand – Fill in the missing areas based on the surrounding pixels while resizing an image and adding background elements, to achieve the desired composite.
• Text to Image (Beta) – Provide a brief description of the Photo or Art you want to generate, and InDesign will swiftly provide multiple variations for you to explore. Try out the variants and select the one that suits your layout.
• Generative Expand (Beta) – Effortlessly extend existing images with the Generative Expand feature.
• Common questions (FAQs) about generative features in InDesign

🎨 Creative Cloud – Pro Tools

Premiere Pro

Adobe Firefly Video Model Coming Soon

Edit videos faster with artificial intelligence in Adobe Premiere Pro.

• Refreshed UI – A fresh, new design that’s modern and more consistent. With two dark modes, a light mode, and a high-contrast accessibility mode.
• Properties Panel – The new context-aware Properties Panel intelligently surfaces the most frequently needed tools just when you need them.
• Project Creation Dialog – Project creation is much easier with features like naming, storage selection, template choice, project settings, and a 'skip import mode.'
• Text-based Editing
• Speech to Text
• Color Correction/Matching

Premiere Pro Beta on Desktop

All Premiere Pro Beta Updates (October Release)

• Generative Extend – Premiere Pro uses generative AI to seamlessly add frames to the beginning or end of a clip.

After Effects

Your next move in motion design.

All AfterEffects Updates (October Release)

• Refreshed UI – A fresh, new design that’s modern and more consistent. You get cleaner fonts and typography for better legibility and consistency with other Adobe Creative Cloud apps.
• Per-character Text and Paragraph styling in Expressions – Use extended text and paragraph styling capabilities in Expressions, including per-character control for efficient text-based animations.
• Decluttered 3D Model Import – Import 3D models while keeping the Project panel organized and clutter-free without introducing dependent files or extra folders.
• Content-Aware Fill
• Roto Brush

News & Updates

• Adobe introduces 3D & motion design upgrades for Adobe After Effects

🎨 Creative Cloud – Pro Tools

Substance

Both Sampler and Stager are getting brand new beta features that streamline workflows and empower artists to explore possibilities for material creation and product visualization faster than ever before.

Enablement Resources

• Adobe HelpX Tutorials
• Substance 3D Channel
• Michael Tanzillo – 3D Artist

Sampler

• Text to Texture (Beta): Firefly lets designers visualize new textures with only a text prompt, right within the Sampler app

Stager

• Generative Background (Beta): Powered by Adobe Firefly, a new feature in Stager lets professionals visualize products in any imaginable environment with nothing more than a simple description.

🖼 Visual Communicator / Marketer

Adobe Express

Feature Highlights

A collection of new feature updates from the past month in Adobe Express that you don't want to miss.

• October (MAX) 2024 Update
• September 2024 Update
• August 2024 Update
• July 2024 Update

Make amazing work that stands out with generative AI features powered by Adobe Firefly.

• Text to Image
• Insert Object (Generative Fill)
• Remove Object (Generative Fill)
• Text Effects
• Text to Template

No need to start from scratch... Seamlessly access and add linked Photoshop and Illustrator assets that always stay in sync.

🧑‍💻 Developer/Automation Services

Firefly Services

Accelerate content production with the power of AI

• Firefly Services operation overview
• Firefly Services Overview (Developer)
• Firefly Services Documentation

Express SDK

Build add-ons for Adobe Express or embed Adobe Express features into your application.

• Developer Overview
• Express Embed SDK Overview
• Express Embed SDK Demo

🗂️ Collaboration

Frame.io

Collaborate where you create. Centralize media, project files, and feedback, making it easier to work with remote editors, artists, and clients.

• Share for review with Frame.io for Creative Cloud Enterprise users

👥 Collaboration

Creative Cloud Libraries

In addition to Firefly, there are a lot of new and future updates within Creative Cloud to include increased collaboration opportunities in-app & with stakeholders.

Creative Cloud Libraries

• What are Creative Cloud Libraries?

Coediting within our flagship products:

• Photoshop
• Illustrator
• Express

Request/review feedback with anyone (no Adobe license required)

• Share for Review

Adobe Stock

Experience a new level of creative freedom where you can generate images and source from the expansive Adobe Stock collection.

View the Adobe Stock + Firefly FAQs