Brand Kit | IMC Plan | Event Templates | Social Media Playbook | Brochure | Press Release | About
brand pitch deck video
Brand identity guide
Content + Design by Niki Jennings
This integrated marketing communication (IMC) system is designed to quickly onboard new and current volunteers and staff to Legacy Architectural Salvage's brand clarification, refreshing its role within Historic Wilmington Foundation, which celebrated its 60th anniversary in 2026.
imc plan
Content + Design by Patrick Wessler
This integrated marketing communication (IMC) plan clarifies the relationship between Legacy Architectural Salvage and Historic Wilmington Foundation (HWF) and turns the “Smells Like History” slogan into a cohesive, measurable campaign that drives traffic to a new Legacy website, grows HWF memberships attributed to Legacy, and increases tax‑deductible donations while amplifying Legacy’s creative identity. Legacy is an operation of HWF, selling donated pre‑1970s architectural salvage, furniture and decor to support the nonprofit’s preservation mission in Wilmington and the Lower Cape Fear region.
event design templates
Content + Design by Ciera Lochlear
These three templates — web announcement, invitation, and gala flyer — establish the visual foundation for Legacy's event communications. Each piece demonstrates consistent use of brand colors, typography and the 'Smells Like History' campaign messaging. This modular approach allows Legacy and HWF staff to expand the system as needed with additional print and digital materials (name tags, programs, signage, social graphics) using the same design language, ensuring brand cohesion across all event touchpoints while remaining budget-conscious and volunteer-friendly.
Social media guidelines + sample posts
Content + Design by Nyquan Wilson
Legacy Architectural Salvage seeks to generate a steady and recurring stream of traffic across its social media platforms. The goal is to increase awareness of preservation work, attract new donors and volunteers and inspire a younger audience to engage with the history and culture of the Cape Fear region.
team preservationists
This set of branding deliverables was prepared by The Preservationists — Niki Jennings, Ciera Locklear, Patrick Wessler and Nyquan Wilson — a team of UNCW graduate students in the Integrated Marketing Communication program who created this as their final group project for COM 539: Applied Learning Project with Dr. Emily Jones.
Thank you for trusting us with this work.
Credits:
Created with an image by Susan - "Arched wooden windows for sale at an outdoor salvage yard"