AMR MESSAGING GUIDE 2024 and beyond

Urgent action on antimicrobial resistance (AMR) is needed to protect human, animal and environmental health and save millions of lives. ​

Contents

ABOUT THIS GUIDE

In preparation for key AMR moments in 2024 and beyond, the United Nations Foundation, funded by Wellcome Trust, created this AMR Messaging Guide.

Now that the AMR-High-Level Meeting has passed, the momentum of our communications must continue to build and ensure commitments become actions.

Recognizing there are multiple asks and perspectives from the broad AMR community, this guide was created to help stakeholders align around collective calls for action at milestone moments. For example, it's important for those advocating for human health priorities to be aware and understand the key asks from the agrifood community and vice versa. By creating coherence among our asks, we will send a clearer message to decision-makers and policymakers.

The key messages in this guide were developed with guidance of the AMR Communications Coalition (AMR-CC), a limited-term coalition comprised of over two dozen, diverse AMR experts representing a range of sectors working across geographies. Scroll down for more information about the coalition and additional resources recommended by its members.

KEY MESSAGES

AMR Mortality: Urgent action on AMR is needed to save millions of lives from drug-resistant infections.

AMR and Development Goals: We will not meet our global health and development goals if we do not address the antimicrobial resistance emergency.

Sustainable Access to Antibiotics, Vaccines, and Diagnostics: Lack of access to effective antibiotics, vaccines, and diagnostic put people most vulnerable at the highest risk of drug-resistant infection.

Research and Development: We will never keep pace with growing antibiotic resistance without public-private partnerships driving a strong research and development pipeline.

Stewardship, WASH, Infection Prevention and Control: The most cost effective and efficient way to avert the spread of antibiotic resistance is to reduce the need for antimicrobials through proven prevention efforts.

AMR Financing: More sustainable investment is needed across AMR activities, including R&D and implementation of national action plans.

Data, Surveillance and Monitoring: Measuring and achieving progress on the antimicrobial resistance emergency will require better data from across sectors.

Awareness Raising and Societal Engagement: Antimicrobial resistance affects everyone, everywhere. It’s time to raise awareness about solutions for fighting back.

Governance and Coordination: We need effective intergovernmental and cross-sectoral leadership and coordination to implement solutions for all people, animals, and plants affected by the antimicrobial resistance emergency.

2024 MILESTONES

LEVERAGING THE MOMENT AT UNGA79

The AMR High-Level Meeting (HLM) at the 79th UN General Assembly was a unique moment for multi-sectoral engagement and commitment from heads of state to galvanize political will for AMR.​ UN Member States adopted a landmark political declaration that raises the bar for global solidarity and action to tackle the AMR emergency.

FROM DECLARATION TO IMPLEMENTATION

November 14-16, global health leaders will convene in Jeddah, Saudi Arabia for the 4th Global High-Level Ministerial Conference on AMR. Participants will consider pathways for implementing the 2024 political declaration across themes of stewardship, capacity development, access and affordability, and better global and national governance. The meeting will produce an outcome document - the Jeddah Commitments - that will further reinforce political leadership on this key health and development issue.

Following the ministerial conference is the 2nd Annual Plenary Assembly of the AMR Multi-Stakeholder Partnership Platform (MSPP), held in Jeddah, November 16. The plenary will complement the outcomes and discussions of the ministerial conference and follow an agenda focused on engaging diverse stakeholders in implementing the political declaration.

MORE AMR-CC RESOURCES

The AMR-CC was created as a limited-term mechanism to complement important efforts, including the AMR Multi-Stakeholder Partnership Platform Action Group on the High-Level Meeting.

The aim of the group was to provide an agile, inclusive space for the broad AMR expert community to coordinate efforts across sectors, geographies and issue areas, identifying and distilling clear and inclusive messaging towards our shared goal of raising awareness and promoting action on AMR.

Through a series of group and individual consultations with representatives, the members identified groupings for essential requests across the expansive AMR stakeholder community. These documents were further distilled into a Messaging Matrix, which is a comprehensive mapping of all key articulated messages, organized with corresponding supportive evidence. These resources were the basis of this AMR Messaging Guide and are available below.

WORLD AMR AWARENESS WEEK 2024

World AMR Awareness Week (WAAW) is a global campaign to raise awareness and understanding of AMR and promote best practices among One Health stakeholders to reduce the emergence and spread of drug-resistant infections. Each year, WAAW presents an opportunity for AMR champions to leverage a global moment to expand the community. Want to get involved? Check out the 2024 campaign resources below.

WAAW is celebrated annually from November 18-24.

STAY CONNECTED

If you would like to opt-in to receive future updates directly, please join the AMR-CC Hub. The AMR-CC Hub works best with email addresses linked to a Google account. If you are joining from a Google-associated email, please click this link then click Ask to Join Group. If you need help associating your existing email with a Google account, please follow the instructions here.

Have questions or want to get in touch? Email us at AMR-CC@unfoundation.org.

Photocredits

Photo credits: ©TBIJ/BSAC/Damilola Onafuwa; ©UN Photo/Cia Pak; ©IDEO/Wellcome Trust/Luuk Rombouts; ©TBIJ/BSAC/Natalie Keyssar; ©WHO/Ala Kheir; ©TBIJ/BSAC/Khaula Jamil; ©WHO/Mark Nieuwenhof; ©WHO/Sarah Pabst; ©FAO/Giulio Napolitano; ©FAO/Hashim Azizi; ©FAO/Giuseppe Carotenuto; ©FAO/Michael Tewelde; ©MHPV/Maggie Hallahan