ERIC DIPIETRO

3+ YEARS OF MARKETING EXPERIENCE

Eric DiPietro graduated from Xavier University. He received a Bachelors Degree in Sport Marketing alongside a minor in Business. Over the course of his Junior and Senior years, as well as since graduating from college, Eric has had multiple positions providing him the opportunity to gain experience in marketing, social media, communication, management, leadership, and so much more! Below you'll find a showcase of content, projects, and designs he developed. You can also find links to both his personal and official social media channels he has worked on. Additionally, he has included designs from coursework completed during his tenure at Xavier University, as well as personal projects he's undertaken over time through his own initiatives. As stated in his resume, since the start of his Sophomore year in college, he has grown his expertise and skill sets with organizations such as; Cincinnati Reds, Cincinnati Reds Hall of Fame & Museum, Xavier University Athletics, Xavier University Sport Business Club, Corpus Christi Hooks (Houston Astros Double-A Affiliate), and more! More recently, he held a role with Xavier University Athletics as their Marketing/Fan Engagement Coordinator. Recently, Eric has been able to freelance and help businesses create content and more enhanced marketing campaigns with strategies to better those businesses overall. You can see some of that content that is showcased below.

Please reach out to Eric DiPietro directly if you wish to hear more about his past experiences, accomplishments and/or be sent his resume. Also, you can go to his LinkedIn page to see any updated experiences he has had in his career.

This is an overview of what to expect on this portfolio for Eric DiPietro. There are a total of five (5) different modules below that best summarizes Eric’s abilities. 1) The nine (9) links to important information and projects can be found below. 2) There are three (3) different sections for content that has been created from projects in his “Your Brand - Leveled Up” initiative as well as the Marketing/Fan Engagement Coordinator for Xavier University Athletics, and from being the Marketing and Events Associate for the Cincinnati Reds Hall of Fame & Museum. 3) There are five (5) different sections on Xavier Sport Business Club designs from being the Secretary (Public Relations) that were designed using software such as Adobe, and Canva. 4) There are four (4) sections on designs and video content that were developed through personal projects that has created in recent years. These projects (plus many others) through various experiences has made Eric knowledgeable in using Adobe Software features such as Photoshop, Dimension, Lightroom, Audition, Adobe Express, Adobe Content Schedule, and many others! 5) There are three (3) sections on designs highlighting some Xavier University courses such as Consumer Behavior Marketing class, Social Media Marketing class, and Professional Selling class projects.

Eric DiPietro - LinkedIn

Eric DiPietro - Linktree

XAVIER SPORT BUSINESS CLUB - Twitter/X

XAVIER SPORT BUSINESS CLUB - Instagram

Sport Business Club: 2022-23 In Review

Xavier Sport Business Club: Spring 2024 In Review

Social Media Marketing Course - Podcast Review Assignments

XSBC - Consumer Engagement Analytics Project

MLB 2024 - Power Ranking Project

Eric has recently worked on many campaigns. One of those campaigns is shown above. The graphics showcases a 2D Animation & Illustration artist that provides his Patreon opportunities. The artists Pateron was not getting noticed that well, so Eric came up with these designs to showcase the Pateron Options available. He also developed a content schedule plan based on the given metrics of the artists social media accounts to maximize visibility and engagement. Eric has been able to freelance and assist small businesses create content and enhance their marketing campaigns / strategies to better their organization and content. Some of those businesses are; Cincinnati Reds Hall of Fame & Museum, The Unofficial Universal Orlando Podcast, a 2D Animation & Illustration Patreon artist (as seen above) and more! Eric aspires to carve out opportunities to make an impact and a positive difference through marketing efforts for an organization.

These are recent graphics and creations as Xavier University Athletics Marketing / Fan Engagement Coordinator. These various graphics are for Xavier University Volleyball match scoreboard, Men's Basketball ticket/parking information, Women's Basketball intro ribbon graphic, Women's Lacrosse poster and promo schedule, and Women's Lacrosse email graphics. Plus an inside look at the analytics from the Linktree for Women's Lacrosse, Cintas Center interactive map on the Xavier Gameday App, and a page from a ShoFlo script for Volleyball's Taylor Swift Night. Please reach out to Eric DiPietro directly if you wish to see more recent graphics or a deeper understanding of what is above from analytics, creating the graphics, and more.

Above are some examples of my work with the Cincinnati Reds Hall of Fame & Museum during my second stint with them from SEPTEMBER 2024 to APRIL 2025. I worked directly with the Executive Director of the Hall of Fame while developing projects and designs to assist the Hall of Fame’s campaigns and events. The designs are based around one of the project campaigns to promote the Hall of Fame & Museum during 2025 Reds home games (Red Boxes on the concourse, Video Board, Weather update Side Video Board, and Ribbon Board). The other designers are in relation to the 2024-2025 Fantasy Camp event located at the Cincinnati Reds Spring Training site in Arizona. The designs above were for the lanyards for the whole Fantasy Camp Week Events that everyone wore.

Eric created these graphic designs for personal projects using Photoshop, Dimension and Lightroom in 2024. Design 1 = Patrick Mahomes stat line in the Super Bowl in 2024 while expressing that he won his 2nd Super Bowl MVP. Design 2 = A concept for the Cincinnati Reds to remind fans when the home Opening Day was for the Cincinnati Reds. Design 3 = The New York Mets concept of reminding fans that Opening Day is the next day. Design 4 = This was to commemorate Quincy Olivari's career high points in the match up against DePaul for Xavier University. Design 5 = The New York Yankees concept of their home Opening Day lineup. The Yankees tend to post their lineups on their stories so the graphic is that size for a reason and it is highlighting Aaron Judge. Design 6 = The Milwaukee Brewers concept of their final score of a Spring Training game where Willy Adames hit three home runs. Design 7 = The Cincinnati Reds concept of their lineup for their Sunday game against the Washington D.C. Nationals. This graphic is highlighting Nick Martini as well. Design 8 = Top 5 MLB teams BBQ food options. This design is created for my TikTok and YouTube video regarding which 5 BBQ options are Eric's current favorite out of the 18 MLB stadiums he has been to (It has been updated since this post). Design 9 = Concept of Elly De La Cruz for the Cincinnati Reds getting 50 stolen bases. Also, to show that he has more steals in the 2024 season through July 26th than multiple other MLB teams. Design 10 = Freelance marketing assistance in “Your Brand - Leveled Up” to bring more awareness to specific small businesses. Design 11 = MLB graphic development contest. Generate a more detailed graphic from a photo that connects back to the 2025 MLB All-Star Game.

Eric created these graphic designs using Adobe Software. Design 1 = Aaron Judge Projected statistics for the 2024 Major League Baseball (MLB) season. Design 2 = The most recent MLB stadiums built. Design 3 = 2023 MLB regular season leading Home-Run teams. Design 4 = 2023 MLB American League All Star Game Lineup. Design 5 = A concept that was ran off of the actual MLB post regarding it being 40 days away from Opening Day.

AUGUST 2023 to DECEMBER 2023. These designs were created using Canva and Adobe. Design 1: XSBC - Xavier Club Day. We had a table set up at Club Day with the opportunity to win tickets to an FC Cincinnati Soccer match through a raffle. Design 2: XSBC - TQL Stadium Tour with Q&A and FC Cincinnati Match. Members had the opportunity to purchase a ticket from our allotment in order to be apart of XSBC private tour of TQL Stadium and Q&A from FC Cincinnati front office employees plus having the ability to attend that match. It also gave XSBC the chance to gain new members and encourage students to join the club. Design 3: XSBC - Sport Trivia Night. We had trivia that related to sports with members having the opportunity to win prizes based on how many correct answers they had. Design 4: XSBC - Charlotte Hornets Q&A. This was a Teams call for members to hear what a Coordinator of Communications does on a daily basis at the Charlotte Hornets. Design 5: XSBC - Women In Sport Social. Women In Sport Social was an opportunity for women members to meet together and discuss opportunities and issues regarding sex discrimination in sport. Design 6: XSBC - Western & Southern Cincinnati Tennis Open Tour and Q&A. This private tour was for XSBC members only at the W&S Open Cincinnati facilities. We also participated in a Q&A with full time employees. Design 7: XSBC - Poll Friday. This background was used for a Poll Friday that asked members who their favorite professional sport team in Cincinnati was. This poll also had a 38% engagement rate. Design 8: XSBC - Cleveland Sport Commission. This event gave members the opportunity to learn what an organization does to put on events. Design 9: XSBC - Cleveland Cavaliers. This gave members the chance to go into one of our professors classes and listen to a guest speaker. They talked about sales opportunities with the Cavaliers and their positions. Design 10: XSBC - Lucas Oil Stadium Q&A. This was an in person Q&A for club members with the opportunity to hear what a Field Manager at Lucas Oil Stadium does. Design 11: NASCAR Broadcasting Coordinator Q&A on teams. The members had the chance to talk to Maria about her position and this gave members the chance to see what someone does that works behind the scenes in broadcasting in sports. Design 12: XSBC - Bowling Fundraiser Night at Stones (the local bowling alley). This event gave the opportunity for club members to bowl and have food/drinks at a discounted price. Also, half of the revenue made from our group went back to the club to use for future events. Design 13: XSBC - Columbus Blue Jackets Tour, Q&A, and Game. There was an opportunity to go to Columbus to get a tour of Nationwide Arena, which then followed with a Q&A and watching the Blue Jackets game. Design 14: Xavier Sport Management/Marketing Majors - Sport Management Conference at University of Tennessee. One of our professors gave a select group of students the opportunity to go to a once in a lifetime conference. Design 15: XSBC - Q&A with the successful Amber Stocks. Club Members had the ability to go to one of our professors' classes and engage with someone who has had an excellent career in sports and in life.

These designs were created on adobe for CAMPOUT and Xavier MBB Watch Party at Xavier University. CampOut was a special event that allowed Xavier students the opportunity to camp out outside the basketball arena the night before the Xavier Men's Basketball game vs. University of Cincinnati. There were festivities with many student clubs involved in making this event as great as it was. XSBC had a 3-point contest running during the event. For the Watch Party, there was major collaboration with other student clubs on campus in order to have the best event possible which brought in about 100 students to the event. Design 5: Xavier Men's Basketball Watch Party information pt1. Design 6: Xavier University Men's Basketball Watch Party information pt2. Design 7: Summary of Xavier University Men's Basketball score for their game at Marquette University. This graphic was the front of the summary Reel of our Watch Party that took place a few days prior for this exact game.

JANUARY 2024 to MARCH 2024. These graphic were created and designs using Adobe software such as Photoshop and a little help from InDesign and Illustrator for XSBC. Design 1: XSBC - Winter Club Day. This event was for students, especially club members to say hello and to catch up after the winter break. Also, it gives the chance to discuss what our plans are for the semester to club members. Plus it gives us the chance to gain new members in persuading them to join XSBC. Design 2: XSBC - Seattle Mariners Scout Q&A. This event is for club members and gives them the opportunity to listen to Nicholas and hear what a professional scout does for an Major League Baseball organization as well as ask questions about his line of work. Design 3: Women in Sports Meeting at a restaurant. Design 4: XSBC - Martin Luther King Jr. Day. This design was made to spread gratitude towards Martin Luther King Jr. and promote one of his great quotes that can connect to many students on different levels. Design 5: Poll Fridays" opportunity for student/club members to express who they think will win for the 2024 Super Bowl. Design 6: "Poll Friday" opportunity where the club asked students if they were going to watch the Opening (away) Day game. Design 7: Women In Sports Q&A opportunity. Design 8: Xavier Men's Basketball giveaway opportunity. This was designed to help promote our X/Twitter account as the traction for that account over the years has declined. Design 9: XSBC - Works for the Cleveland Browns, Columbus Crew, and NASCAR. This event is for club members and gives them the opportunity to listen to Matt and hear what someone of his level does for these organizations and ask questions regarding his line of work. Design 10: XSBC - "Poll Fridays". This background was used for a Poll Friday that asked followers if they are planning on going to that nights Men's Basketball game against Georgetown. Design 11: XSBC - "Poll Fridays". This background was used for a Poll Friday that asked followers what their favorite professional sport stadium is in Cincinnati, Ohio. Design 12: XSBC - "March Gladness". March Gladness is a concept from March Madness that Xavier University does for clubs and groups on campus to give them the opportunity to fundraise and get donations for their selected group for a certain event or in general. This design was to help promote to people that XSBC is looking to go volunteer at the Super Bowl next year and with there help it could be possible.

APRIL 2024 to MAY 2024. These designs were created from Adobe Software. Design 1: "Poll Friday" opportunity where the club asked students who they think will win the NCAA Men's Basketball 2024 Championship. Design 2: "Poll Friday" opportunity where the club asked students who they think will win the NCAA Women's Basketball 2024 Championship. Design 3: This design is for the front logo of the XSBC Columbus/Cleveland trip reel. It's a summary of all the places the club went. Those places were the The Ohio State University "Shoe", then Cleveland to volunteer for the Women's Final 4, and finally the club explored the Pro Football Hall of Fame all in one weekend. Design 4: this design is for our Xavier Athletics Panel featuring current employees in Xavier Athletics. The letters heading were created by using frame letters and incorporating all 13 Xavier Athletics sports as well as the 2 mascots and Cintas Center because that is where the main office for Xavier University Athletics is located. Design 5: this design is for XSBC 24-25 Board Elections. Club members have the opportunity to run for board position's for the club for the following school year. Design 6: this design is for XSBC Annual Young Alumni Panel. This gives students the exclusive opportunity to listen and speak to alumni that have gone through the path students are currently on. The hidden details connects to alumni and Cincinnati, Ohio. Design 7: this design is for the end of the Spring Semester celebration for XSBC. This video expressed the fun activities and events the club had throughout the Spring Semester. This graphic was the focus point of the video.

These graphics were created using Adobe Software and were for XSBC "Poll Friday" top 15 voted polls favorites throughout 2023-2024. Design 1: This graphic was the front design of the post outreach regarding this topic. Some of the polls are in the background of this design. Design 2: This design expressed which 5 polls are in the 11-15 favorites which are corelated from the percentages that they were voted. Design 3: This design expressed which 5 polls are in the 10-6 favorites which are corelated from the percentages that they were voted. The graphic on the bottom right is the voted 6th favorite Poll Friday outcome. Design 4: This design expressed which 5 polls are in the 5-1 favorites which are corelated from the percentages that they were voted. The graphic on the bottom right is voted 1st overall favorite Poll Friday outcome from members voting during Fall 2023, and spring 2024 semesters Friday's. Overall, the "Poll Fridays" had a 35% interaction rate from followers.

The following designs were made for Eric's Consumer Behavior Marketing course that he took in the Fall of 2023. The group had the opportunity to work as a group to help Findlay Market in Cincinnati, OH promote their Shopping App to a certain town that the groups were assigned to. In this project, the group had to come up with a marketing campaign, do thorough research and discover multiple solutions in enhancing knowledge of the Findlay Market Shopping App. Design 1: Yard Sign for Findlay Market Shopping App. Having the Yard Sign was my idea. Also this was created this on Canva while taking into consideration the most important information to put on the sign. Cars will be passing by this sign quickly, so Eric made the more important information the biggest features on the sign. Design 2: Poster for Findlay Market Shopping App. This was also Eric's idea and he created this design on Canva. The plan was to have the posters be put up around the assigned town in specifically chosen locations that was found using analytics and demographic information. The QR code and information on the graphic makes it possible for people to get all of the important facts they need on the sign while not being overwhelmed, and to take the person them right to the website to download the app. The information is there to answer any generic questions since consumers tend to not want to take the extra step, even if it would benefit them. Everyone’s time is valuable.

These graphic designs were created with Adobe for my Social Media Marketing course at Xavier University. The 1st design is for the Book Review Project. The group were assigned to express five points about what was learned from the book that was picked out earlier in the semester in a flyer. The 2nd design is for the Social Media Platform Project where I was one of the students assigned with looking into the marketing aspect of Instagram. The group had to explain what was learned based on an article that was read regarding the social media platform that was assigned.

In my Professional Selling course at Xavier University, the class were provided the opportunity to assist the Cincinnati Reds in selling discounted tickets for a weekend series. This has allowed us to prospect, cold call and sell tickets all in a course while listening to professionals on their selling techniques. My group has been able to create a prospect list using excel while collecting data regarding each prospect. The class had to use many skills such as time management, critical thinking, sales, adjusting on the fly, problem solving, persuasion and much more in order to complete this course long project. Through outbound calls, emailing, and speaking in person with prospects, the group was able to sell many tickets during this process. These graphics above to promote the discounted tickets were created using Adobe software. What the graphic is trying to express is that these games are fun to watch as a fan of the Reds but also a great experience overall. So, expressing the fun and energic aspects of the Reds was a hidden selling point in the graphics. Design 1 = Cincinnati Reds discounted tickets info for non-students. Design 2 = Cincinnati Reds discounted tickets info for students. These graphics are used on Social Media, sent via email to prospects and was printed to be promoted around Xavier University Campus.

CREATED BY

Eric DiPietro

Credits:

Created with an image by issaronow - "network web social online machine deep learning, data cloud storage digital technlogy, signal of satellite"