Adobe's North American Higher Education Newsletter October 2024

What's New?

Click the products below to view the latest in advancements and capabilities:

Adobe Creative Cloud

Adobe Express

Adobe Acrobat

Adobe Sign

New Resources:

Creative Cloud Documents

Higher Education Creative Cloud Named-User Licensing: One document that shares the difference between Shared Device Licensing and Named User Licensing

Higher Education Creative Cloud for enterprise Overview: One document to list all of the products available in named user licensing and Shared Device licensing and what they each do

Adobe Creative Campus

If you or your campus would like to learn if your campus is a Creative Campus or if you want to learn more about how to become a Creative Campus, ask us! naeducsm@adobe.com

Adobe Express

Highlighted new Feature: Accessibility Tags for PDF Export:

  • Users can automatically add accessibility tags to PDFs upon export from Express so their documents can be read by screen readers and text-to-speech programs.
  • Achieved by integrating Acrobat’s highest fidelity auto-tagging engine “Colorado” to our Export pipeline.
  • Users can opt into this feature when downloading PDF from Express.
  • We save their tagging preferences across sessions, so when they open their auto-tagged documents, accessibility tags will be added, allowing the content to be read aloud using a screen reader.

Upcoming Events:

Adobe MAX:

Educators belong at MAX. This year at Adobe MAX, learn about fostering creativity with generative AI tools, bringing visual storytelling into your classroom, and engaging students as digital creators — techniques to prepare the next generation to thrive in a changing world. Join us in Miami Beach October 14–16 or attend online for free October 14–15.

Check out the MAX track for educators. View this year’s sessions specific to educators, check out last year’s top sessions and free teaching resources, and learn how to become an Adobe Creative Educator.

Give your students exclusive access to Adobe MAX. They’ll learn from leading experts through live or on-demand sessions, all available for free. Use our “Classroom Conference Kit” to easily integrate these sessions into your lessons and inspire the next generation of creators. Learn more

Gain insights from leading experts. Learn from standout speakers, including education leaders across disciplines, ready to share their expertise in essential creative and digital literacy skills.

WEBINARS:

for STUDENTS > Career Branding Workshops!

Join Adobe's University Recruiting team to start your dream job journey today. During this 30-minute virtual workshop, you will learn how to promote yourself on social media, redesign your resumé, and update your headshot.

Tuesday, October 29th, 2024: 9am PT | 10am MT | 11am CT | 12pm ET

Wednesday, October 30th, 2024: 12pm PT | 1pm MT | 2pm CT | 3pm ET

Why attend:

  • Learn how to use Adobe Express to make simple updates to your LinkedIn profile and resumé
  • Hear from Adobe's University Recruiting team as they share the skills they're looking for in prospective employees or interns
  • Earn Adobe badges that signal to recruiters and hiring managers that you have the creative advantage to make an impact on Day #1

for ACADEMICS > Exploring In-class Exercises and Lesson Plans that Integrate Generative AI

Wednesday, November 6, 2024: 8am PT | 9am MT | 10am CT | 11am ET

To ensure that our students become critical, ethical, and agile users of generative AI, we need to integrate it into courses in every discipline. In this session, four faculty members will share a dozen successful classroom exercises and lesson plans that engage students and help build transferable skills like creativity and collaboration.

Our speakers will share:

  • Practical day-to-day approaches to integrating generative AI in ways that promote student learning outcomes
  • Pedagogical principles behind the lesson plans and exercise

for ACADEMICS & CAREER SERVICES > Building Students’ Career-readiness and Success with Digital Badges and Credentials

Wednesday, November 13, 2024: 8am PT | 9am MT | 10am CT | 11am ET

To help students succeed in a competitive job market, higher education leaders need to equip students with sought-after skills and ways to showcase them to employers.

Professor Justin Hodgson of Indiana University will demonstrate how projects with integrated digital badges can help students articulate their learning and their career-ready skills, supplementing traditional degrees. By combining micro-credentialing with creative digital coursework, educators can help students stand out and land their dream jobs.

You’ll discover:

  • How digital badging programs provide a quick mechanism for students to cultivate real-world career skills
  • How digital badging enhances student projects and offers success measures outside of traditional grades
  • How badges and credentials can help hiring managers identify that students have both practical skills and growth mindsets
  • How self-paced Adobe Express and Firefly badging and credentialing programs align with academic goals and workforce-ready skillsets to help students stand out

Adobe and AI

Putting the New (and Cool) into Creative Cloud:

There's a lot going on across all of the Adobe tools. This resource is updated regularly, so please bookmark it for easy access moving forward. AI & Adobe

Have you chatted with your documents lately?

Acrobat AI Assistant will help you get to what matters. Save time and simplify your workflow across multiple documents with AI Assistant. Ask, analyze, brainstorm, edit, and generate accomplished quickly! Create study guides, generate summaries, get quick answers, create impactful content, and level up your productivity. This is an extra add-on service not included with Acrobat. Please talk with sales executive about details or a demo.

Adobe’s approach to AI:

From a letter to Creative Cloud subscribers (David Wadhwani's letter to Creatives – sent to all CC subscribers):

Subject: September Community Newsletter: Generative AI

Updates for Creatives:

  • Our approach to Firefly. We’ve created a webpage where we clearly articulate our approach to generative AI with Adobe Firefly. This page serves as a single source of information so you can always reference our approach and the core principles that guide how we develop Firefly. In short, we do not and never have trained Firefly on your content in Creative Cloud, and we don’t claim any ownership of your content — including content you create with Firefly. We only train Firefly on content where we have explicit rights, we don’t mine content from the web and we compensate contributors through Adobe Stock.
  • Improvements to Adobe Stock. We’ve made several Adobe Stock updates to better protect the intellectual property rights and interests of creators. We’re continuing our contributor payments, making it easier to report content that violates our contributor guidelines and expanding and hardening our moderation practices.
  • Advocating for creator rights. We’ve been working across the industry and with governments worldwide to protect the creative community and your ability to thrive. As part of this effort, we co-founded the Content Authenticity Initiative in 2019, which is now supported by over 3,300 members and aims to provide transparency on how content was generated and who created it. We’re also actively helping to shape and advocate for policies and legislation like the FAIR Act, which aims to help protect artists from the harmful and unfair use of AI to replicate their work.

You can chat with us on Discord, on our community forums and social channels and at our local community events. I’m also looking forward to seeing and hearing from many of you at Adobe MAX in October, when we’ll have a bunch of exciting updates to share. And please let us know what you’d like to hear more about or have us address in this series in the future by contacting creativechat@adobe.com.

IT Admins

Student File Transfer:

While it's called "Student File Transfer", this tool can be used by anyone in your organization that may be leaving the institution. This tool will automatically migrate their assets out of your Federated environment.

Domain Enforcement:

System administrators can restrict organization-owned domains to prevent users from creating and using personal Adobe ID accounts. This limits personal data usage, enhances security, and allows asset-sharing only between organization users.

Benefits of restricting domains

  • Block creation of new Adobe ID accounts with an organization-owned domain
  • Facilitate uniform federated sign-in workflow for all users on an organization-owned domain
  • Control the number of user accounts and profiles on an organization-owned domain
  • Promote better collaboration between end users on Enterprise Storage
  • Block purchase of software for personal use under an organization-owned domain

Attend a session where Domain Enforcement will be discussed in more detail Wednesday 10/23. See Open Office Hours details below.

Open Office Hours

Open to all accounts but encouraged for institutions who have “graduated” to the Maintain & Grow CSM team. Join us for 30 minutes each month to meet with people in similar roles at our partner institutions. Come with your questions! The first 10-15 minutes may include a brief presentation of a relevant hot topic. All sessions will be held on Wednesdays at 10am PT / 11am MT / 12pm CT / 1pm ET at the address below.

  • IT Admins: 1st Wednesday each month
  • Teaching & Learning, Faculty, Academic focus: 2nd Wednesday each month
  • Career Services: 3rd Wednesday each month
  • Open Office Hours: 4th Wednesday each month
  • If the rare 5th Wednesday occurs, it will also be open office hours
10/23 will feature an in depth look and focus on domain enforcement. Come with your questions!

3 ways to add these meetings to your schedule

1. Add the office hours via this calendar invite (you will need to add the recurring feature and adjust recurrence for which session/s you want to attend):

2. Complete this form for an invitation to be sent to you.

3. Create your own repeating meeting using this information

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September 2024

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If you have any questions or needs, please contact your Adobe Customer Success Manager directly or contact us at naeducsm@adobe.com.