Adobe Express Newsletter October 2024 (Adobe MAX) Wrap

Feature Highlights

A collection of new feature updates from the past month in Adobe Express, including Adobe MAX 2024, that you don't want to miss.

📕 Import from InDesign: Export, convert or directly import an InDesign file into an Adobe Express file. Learn More

💗 Accessibility Tags for PDF Export: Powered by Adobe Acrobat, users can automatically add accessibility tags to PDFs upon export from Express, documents can be read by screen readers and text-to-speech programs.

💡 Lightroom Integration: If you have Lightroom content it will be available in the "Your Stuff" tab list. You can view the most recent 30 photos or open the Lightroom Organizer which will allow you to browse your entire library. You can even select multiple photos and add them to the canvas. Learn More

🖼️ Expressive Borders and User Drawn Shapes: Add a new level of expressivity to your designs with borders and custom drawn shapes. Find it under Elements. Learn More

💫 Page Resize with Generative Expand: Leverage Adobe Firefly's Generative Fill capabilities to automatically expand a background image to fit a new aspect ratio. You no longer need to worry about an image unexpectedly being cropped or scaled. Learn More

🏙️ Translate with Tone & Context: Translate into 46 languages and choose between informal and formal tones ,and use contextually aware translation capabilities to keep messaging intent intact. Learn More

🕵️ Find & Replace Text: Select a specific string of text in your document and/or replace it with a new string. Hit Command/Control F to initiate. Learn More

📆 Shared Calendars in Projects: Users can now collaborate on planning and publishing social media content through a shared calendar in a Project. Learn More

Add Page from Adobe Stock Template: Presentations in Express created with an Adobe Express Stock template now support the ability to add a page from the source template as a new page in the design. (More to come with Brand supported templates.) Learn More

👯‍♀️ Copy/Paste Pages in your Presentation: You can now copy and paste content from one document to another.

🍽️ Tables: A critical tool to organize and displaying structured data, tables, are now available (along with charts and grids) in the left menu bar. Users can now create, customize, and format tables with a set of tools to help make presentations clear, focused and visually appealing. Learn More

📈 Line Charts: A new clear and effective way to visualize continuous data. Learn More

⏯️ Content Playback in Presentations: Choose when to play media content in your presentation by selecting automatic or on click in present mode.

🎨 Apply Brand & Recolor: Easily apply your Brand colors and fonts to multiple pages and recolor graphics in a single click. Learn More

💃 Animate All: Add pizzaz to any scene in one-click with Animate All. Users can select from up to five presets to apply different styles of animation to their document page.

🚛 Bulk Create: Create up to 99 designs at once using a template and a spreadsheet as your data source. Map your assets from multiple sources including Brands, Libraries and Adobe Stock. Learn More

💬 Slack Integration: Quickly generate images, create flyers, social posts and receive notifications all in Slack. Install Now

🖇️ Miro Integration: Give anyone in your organization the tools to create, collaborate, and execute professional quality content. Connect to MiroWatch on Canvas24

You can also see a recap of the new Adobe Express features launched at MAX on Adobe's blog.

Notable Add-Ons

Stable Video Diffusion - Generate high-quality, short video clips starting with a still image with this easy-to-use tool powered by the Stable Video Diffusion model.

MATE Text - Your AI-powered assistant for all text-related tasks. It helps you to provide copy without spelling mistakes, translate or rewrite with the click of a button.

Collage and Layouts - Enhance your designs by transforming your photos into photo shape collages, photo grids, and seamless carousel posts.

Gifinity - Gifinity allows you to easily search and add GIFs to your designs. Explore a vast library of animated GIFs, from trending memes to creative animations, to give your projects more personality.

➡️ Read the latest Adobe blog on growing our partner ecosystem, boosting business reach and user engagement.

Adobe Express: The secret superpower behind the Adobe brand refresh

Over the past year, Adobe embarked on a global brand refresh, evolving our identity and design system to ensure we continue to stand out in a crowded marketplace. This meant a massive rollout across the entire organization. Adobe Express made coordinating those branded assets across multiple teams instantaneous and worry-free.

Gatorade fuels creative self-expression with customizable squeeze bottles powered by Adobe Firefly Services generative AI

Adobe and Gatorade unveiled a new collaboration that allows consumers to personalize their own ‘one-of-one’ Gatorade Squeeze bottle through generative AI. Powered by Adobe Firefly Services, this new offering unlocks creative expression and empowers individuals to celebrate their unique passions and athletic journeys — all with an exciting new canvas for personal storytelling.

➡️ Watch the Adobe MAX PepsiCo Session and learn how they approached integrating AI into their workflows at Gatorade.

How Adobe Express helped Red Hat marketing, an IBM company, achieve 10x time savings

Red Hat marketers had multiple campaigns they needed to run, but the time it took to create assets, along with challenges around efficiently scaling asset creation, meant that they were limited in what they could do. We found a solution in Adobe Express for Enterprise.

➡️ Watch Monty Hood, Brand Automation at Red Hat's MAX session Empower On-Brand Content Creation.

Must-watch Adobe Express sessions from MAX 2024

Check out all of Adobe MAX 2024 on-demand here.

Creativity Super Session: Human-Centered AI Strategies for Creative Leaders

Heather Freeland, Chief Brand Officer, Adobe & Clayton Ruebensaal, Chief Creative Officer, Comcast Xfinity

Join Heather Freeland, Chief Brand Officer at Adobe, to see into the future of creativity for business. She’ll then be joined by Clayton Ruebensaal, Chief Creative Officer at Comcast, for a chat about creativity as a core human value, a brand differentiator, and a business driver.

Building Brands: From Brand Strategy to Social Content

Rion Harmon, Co-Founder and Creative Director

Take a look at the world of branding with Rion Harmon, co-founder of Day Job, “The Millennial and Gen Z Creative Agency of Choice.” Walk through the strategic nuances and creative insights behind the success stories of brands he has built, including Recess and Fly by Jing.

Beating Algorithms: Social Strategies for Driving Growth

Lia Haberman, Founder ICYMI Newsletter

Delve into the complexities of social media algorithms and discover the creative strategies that fuel growth with Lia Haberman, distinguished creator economy expert and author of the ICYMI newsletter.

Building On-brand Teams with Adobe Express

Chloe McConnell, Adobe Express Director of Product Management, Adobe Brad Soroka, Group Design Manager for Adobe Express

Join Adobe Express product and design leaders Chloe McConnell and Brad Soroka as they reveal strategies to supercharge your team’s content workflows. You’ll find out how to empower your teams to produce visually cohesive marketing and internal communication content at scale.

Elevating your Social Media Content with Adobe Express

Andy Lambert, Senior Product Manager for Adobe Express at Adobe & Jordan Ellis, Adobe Express Evangelist & Community Advocate at Adobe

Join Adobe Live hosts Jordan Ellis and Andy Lambert for an engaging session focused on enhancing your social media content creation skills.

Optimizing Social Content: A/B Strategies for Success

Brian Piech, Director, GTM & Growth for Japan at Adobe & Verna Swehla, Director of Design, Adobe Express Growth, Adobe

Unlock the potential of A/B testing to enhance your content’s performance on social media platforms. Join Verna Swehla and Brian Piech, growth leaders at Adobe Express and Adobe Japan, as they share actionable insights and design techniques aimed at amplifying your content’s effectiveness. Learn essential approaches for conducting impactful A/B tests and how to interpret the outcomes to refine your creative strategies.

Using Adobe Express in Creative Workflows

Vratislav Peka, Graphic Designer & Creator of PosterLad

Explore how Adobe Express integrates seamlessly into creative workflows to boost efficiency and innovation. Learn how this tool simplifies design tasks while enhancing your creative process.

Webinar: Adobe MAX Highlights, Hands-on with Adobe Express

November 14, 2024 - Catch the highlights from this year’s Adobe MAX and dive into the latest features to keep your marketing campaigns fresh and relevant. Learn to easily resize, rewrite, and update your assets, ensuring brand consistency and compliance across all platforms. ➡️ Register Here

Create Now Events

  • Create Now, Denver, CO: October 29, 2024
  • Create Now, Köln: November 27, 2024

Join the design community to connect with fellow local creators, explore new ways to collaborate, and enhance your creative process. ➡️ Register Here

Creative Jam: Phoenix, AZ

November 12, 2024 - The Creative Jam brings together teams of designers and illustrators to create amazing designs based on different themes in each city in just 3 hours using Creative Cloud. ➡️ RSVP Now

Create a Brand kit from scratch or from an existing library

Upload your brand assets to Adobe Express and easily access your fonts, colors, and logos to speed up content creation. Learn More

Expand your brand with Andrea Casanova

Knowing how to pivot, grow, and re-invent yourself as a person can be complicated enough — let alone doing it for your brand. Watch Now

Create a Brand in Adobe Express

Set up your brand in Adobe Express, including fonts, colors, and logos, so you can easily apply brand assets to any design. Get Started

What will you create today?

See previous month's newsletters here: September | August | July

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📚 Adobe Express User Guide - HelpX

🤓 Adobe Express Learn - Content Hub

🎥 Adobe Express for Business - YouTube Videos

🔥 Resource Guide - Adobe Firefly for Enterprise