Market Information
Mintel Academic: Provides consumer market and product reports. The Databook feature allows for access & customization of survey data.
Statista: A statistical aggregator of data, facts, and figures. Contains market outlooks and some survey data.
Customer Data
Mergent Intellect: Contains Claritas Demographics Reports. (Narrative descriptions of PRIZM Premier Segments)
SimplyAnalytics: A map-based tool that uses census data and MRI-Simmons consumer data
The library also has access to other resources such as polling databases and niche market reports.
Other resources
Business Plans
Alabama Virtual Library - Business Plans Handbook: Contains examples of business plans.
Industry Information
IBISWorld: Industry reports contain key industry statistics, market segmentation, current industry conditions and future outlook
Competitor Information
Mergent Intellect: Allows you to generate lists of companies by NAICS code. May have financial information on small and private companies.
NexisUni: Can search for news articles and financial information on competitors.
Creating Visuals
Visit https://aub.ie/ircadobe to learn how to access and use Adobe Creative Cloud apps to promote your ideas.