Dudley Remembers
A live brief, commissioned by the Dudley Metropolitan Council.
In the first year of my BTEC graphics course, the class and I were commissioned by the Dudley Council to design a promotional for its yearly theatric remembrance show. Among my 17 peers, my design was chosen by the facilitators and displayed in large A0 print at the entrance of the event's holding.
The poppy was made in the art studio with acrylic paint. Further adjustments were done in Photoshop to get the artwork in its current form.
Under Milk Wood
Graphic Design BTEC
In the first year of my BTEC graphics course, I was assigned to create a mock film promotional for a rendition of the Dylan Thomas poem Under Milk Wood.
The title wordmark was hand-drawn and then digitised, which I paired with Helvetica Neue type in varied weights for visual hierarchy.
My Work for the Bilston Resource Centre
These graphics are a few of the voluntary work I've done for the Bilston Resource Centre, which is a non-profit employment support organisation that facilitates job search, CV refinement and the training of essential skills that qualify the individual for work opportunities.
I found my tenure at BRC very beneficial to my personal development and confidence, as I now have a foretaste of what it's like to design in a corporate environment.
Fabricated Charity Ad Campaigns
Graphic Design BTEC
In the first year of my BTEC graphics course, I was assigned to create an advertising campaign for a charity of my choice. I chose to walk the extra mile and design campaigns for three charities, all of which were pertinent to their ongoing initiatives at the time.
Throughout the making of these advertisements, I endeavoured to yield designs that were poignant, impelling and thought-provoking.
Christian Aid – What Does the Lives of 50,000 Mean to You
Mind – Feel?
Friends of East Park
Through various networks, I had the opportunity to link up with the Friends of East Park, an initiative dedicated to improving the wellness of local East Park residents.
East Park is one of the weaker areas of Wolverhampton concerning employment rate and welfare of residents – the initiative strives to rectify this problem through funding proposals and various community projects.
The initiative wanted a brand logo for their publicist materials and I was given the job to create their brand insignia.
Meeting of Minds
My sister is a senior marketing manager at Ashorne Hill, a learning and conference centre based in Warwickshire. I was commissioned by her to redesign the logo of the company's subsidiary project 'Meeting of Minds', with the previous one not adequately giving the desired perception.
Capturing the ethos of collaboration was imperative for the mark, the fusion of two heads intertwined displays the integrity of collaboration along with its potential to yield great ideas and imaginations – illustrated by the lightbulb.
I decided to integrate both the logotype and mark to make the logo more intriguing and impactful, interplay is introduced by removal of the i's tittle and replacement with the mark's descending stroke.
The Pillar in Neverland
Mount Shiloh Community Health & Wellbeing Hub
Mount Shiloh Community Health & Wellbeing Hub is an initiative birthed from my church, which strives to create an oasis for the mental, physical and spiritual health for the Wolverhampton people and refugees.
At its conception, I was given the role of creating the brand collateral and website.
Mount Shiloh Apostolic Church
Formed in 1959, Mount Shiloh Church has an eminent history of pioneering innovative and transformative community programmes covering education, employment and physical and emotional health in Wolverhampton. In late-2023, I contemporised the preceded emblem — enabling ease of use for a wider range of creative applications. Conserving the original emblem's integral elements in a streamlined and minimal way; depicting the cross, the scriptures, flame and a modern Hebrew script that reads 'Shiloh'. The emblem was rolled out on 2024 New Year's Day.
Forward Still
HUMANDATE
'Sexty Something'
Design Competition
I came across a competition online with the assignment of creating a series of packaging design for the fabricated 'Sexty Something' product line.
The product line targets a demographic aged 60+, with an ethos of sustainability and wellness that exudes flamboyance, vibrancy and character.
I decided to take this a step further and briefly concoct an adjacent brand identity for both the product line and parent company.
Parent Company – HUMANDATE
Product Line – Sexty Something
Product Mockups
Innovatoire
Graphic Design BA at Coventry
This is a collaborative branding project amongst myself and three peers; transpiring at our first-year at university.
We were assigned to reimagine the pre-existing Innovatoire brand into a presence that's more industry appropriate and impression lasting.
Innovatoire is a community interest company within the sector of music/tech education, catering to a demographic of young people aged 14–18.
Throughout this group project, I oversaw my talented peers to ensure a cohesive rebrand.
The Caregiver
Prioritises the wellbeing and care of people. This archetype is altruistic and philanthropic at heart – seeking to benefit those within its proximity.
The Explorer
Fostering the desire for freedom and exploration; this archetype is attributed with a focus on individuality, self-discovery and breaking free from societal norms to discover ones unique path.
Conversational
Use of casual colloquialism.
Friendly
Warmth and inclusivity.
Colours
Gradients
Type
Banners & Posters
Work of Sohee Shin
Merchandise
Work of Alisha Bywater
Website
The Edible Campus
Graphic Design BA at Coventry
In my first year at university, I was tasked with creating a three-part poster advertising campaign for the university's garden project.
The campaign is comprised of one that's type dominant, following image, then an equal application of the elements within the combined poster.
Throughout the campaign, I endeavoured to depict the garden as a haven, a place where students can find bliss and serenity – I went about this by incorporating warm, sentimental motifs and copywriting, which will impel curiosity from passersby.