About Me
Hi! I'm Shelby Lawson, a senior in my final semester at Rutgers University, studying Journalism and Media Studies. I have worked as a Marketing Assistant at Rutgers Recreation for over a year. There, I've had the opportunity to dive into social media marketing and content creation for promotional purposes by working behind the scenes to create blogs, reels, posts, and more to garner audience engagement. I have also learned to collaborate with other departments at Rutgers to promote Recreation programs throughout campus. Since beginning my position as a marketing assistant, I have helped increase Recreation's Instagram engagement by 8%. I will be pursuing a master's Degree in Digital Marketing at Rutgers University in the fall of 2025. I plan to combine my journalism and marketing skills to create compelling campaigns that resonate with diverse audiences. By combining my passion for communication with my marketing expertise, I hope to contribute to the growth of innovative marketing initiatives in the digital space.
Marketing Work
Rutgers Recreation- Marketing Assistant
Job objectives:
- Create social media content.
- Post/promote Recreation events on Instagram, Facebook and X.
- Promote Recreation content on digital screens around campus.
- Aim to promote health and wellness resources to students.
- Write blogs for SEO engagement on rutgers.recreaton.edu.
- Attend fitness classes and Recreation events to capture and create content.
- Create the monthly Rutgers Rec Staff Newsletter.
- Create the Rutgers Recreation Programs Newsletter.
- Interview students and staff for newsletter content.
- Reviewing resumes for the upcoming hiring.
Sample Work
Rutgers Recreation: Staff Newsletter
This monthly newsletter is designed to update all employees of Rutgers Recreation about upcoming events at Recreation and around campus, as well as give students important updates and shoutouts to employees deserving of recognition.
Rutgers Recreation: Social Media Content
I create reels and photo/video content for promotional use on Recreation's social media accounts. Using Buffer, I post promotional flyers onto platforms and Adobe Express and Canva to edit and create content for social media platforms.
Rutgers Recreation: Rec Blogs
Writing engaging blogs to get SEO engagement onto the Rutgers Recreation website and writing content that can be interesting and helpful about Recreation programs.
Writing/Journalistic Work
The Daily Targum
The Daily Targum is a student-written, student-managed, independent news organization at Rutgers University. I have been writing for the Inside Beat desk at The Daily Targum for over a year, focusing on college life, campus events, and current trends.
Her Campus
Her Campus is a college women's magazine; I joined the Chapter at Rutgers in 2023. Her Campus gives involved students a full range to explore and write about topics relevant to college-aged women. My writing focuses on advice, beauty, and wellness.
She Can Be Both Media
Over the summer, I had the opportunity to be hired as a journalism intern and write blogs for She Can Be Both Media, a women-owned and run website sharing the stories of inspirational women taking on multiple roles.
Contact Me
- Personal Email: shelblaw5@gmail.com
- Rutgers Email: sml350@scarletmail.rutgers.edu
- Phone Number: (732) 484 - 0407
Credits:
Created with images by keetazalay - "A minimalist background featuring a simple, clean design with subtle textures and a neutral color palette, creating a modern and elegant look that emphasizes simplicity and sophistication" • sebra - "People drinking coffee high angle view" • ARAMYAN - "woman hand on computwe keyboard on desk"