World Breastfeeding Week | National Breastfeeding Month | National WIC Breastfeeding Week | Indigenous Milk Medicine Week | Asian American, Native Hawaiian & Pacific Islander Breastfeeding Week | Black Breastfeeding Week | Workplace Lactation Week | Latina/x Breastfeeding Week
While we celebrate breastfeeding this August, we hold space for ALL infant feeding journeys. We need to do everything we can to support infant nutrition and food security, including ensuring access to lactation support, supplies, and accommodations, donor milk, and access to infant formula.
About
This Inspiration Guide is a living document, providing an open-source, unbranded library of content for a community of organizations using social media to promote, protect and support breastfeeding for World Breastfeeding Week (August 1 – 7), National Breastfeeding Month (August) and beyond. We've included both general breastfeeding/chestfeeding/infant feeding content as well as messaging geared towards each week’s theme.
To learn more about World Breastfeeding Week, visit WABA. To learn more about National Breastfeeding Month and the 2024 theme Nourish, Sustain, Thrive, visit USBC.
How to use
The messaging included within this Inspiration Guide is meant to be used throughout the month of August across social platforms along with the proposed graphics and/or other general breastfeeding imagery. Additionally, each graphic within this guide is downloadable here.
If you have additional resources you would like to be included in the Inspiration Guide, please reach out to Sam Chivers at 1,000 Days (schivers@fhi360.org) or submit them here!
Follow 1,000 Days on Twitter, Facebook, LinkedIn, and Instagram throughout the month!
Access the guides from 2023, 2022, 2021, 2020 and 2019 here.
2024 Calendar
August 1 – 7
2024 theme: Closing the Gap: Breastfeeding Support for All
#WBW2024 will focus on survival, health and wellbeing. It will showcase the need to improve breastfeeding support to reduce inequalities that exist in our society with a special focus on breastfeeding in times of emergencies and crises.
Organizer: World Alliance for Breastfeeding Action (WABA)
Hashtag(s): #WBW2024
Messaging
- The first week of August is World Breastfeeding Week. Learn how you can join the week of action to support breastfeeding and address inequalities at https://worldbreastfeedingweek.org.
- Breastfeeding promotes improved child survival, women’s and children’s health, and human capital outcomes.
- Though breastfeeding is one of the best ways to protect newborns from malnutrition, infections, disease, and death, today only about half of all babies around the world are exclusively breastfed.
- Globally, exclusive breastfeeding rates are slowly rising, increasing by 10 percentage points over the past decade. We are poised to reach of the World Health Assembly target of 50% by 2025.
- It’s clear that in many ways, breastfeeding helps level the playing field by giving every child a fair start in life and enabling millions of young children to thrive and reach their full potential. Improving breastfeeding rates can have an enormous impact on a nation’s economy by increasing productivity, cutting health care costs and saving lives.
- Protecting breastfeeding is one of the best investments for saving lives and improving the health, social and economic development of individuals and nations around the globe. Every $1 invested in breastfeeding generates $35 in economic returns.
- Globally, nearly 500,000 children and nearly 100,000 women die each year due to inadequate breastfeeding. These preventable deaths, combined with cognitive losses, and health system costs of inadequate breastfeeding leads to over US$570 billion in economic losses annually.
- Supporting breastfeeding could save the world economy $1.5 billion a *day*.
- Milk provided by breastfeeding mothers is a crucial but largely invisible national food resource. Breastfeeding provides food security for a country's children while minimizing food system pressures on the environment. Supportive breastfeeding culture is an important national capital asset with large economic value.
- Providing breastfeeding and nutritional support is critical right now as many countries are impacted by the global food crisis, conflict, and climate shocks. UNICEF estimates that the number of acutely malnourished pregnant and breastfeeding women increased by 25% between 2020 and 2022.
Events
- AUG 1, Oklahoma City, OK: COBA Social Hour to celebrate World Breastfeeding Week 2024 (more info)
- AUG 2, online: IABLE Abstract Presentation Day: A Free World Breastfeeding Week Celebration (more info)
- AUG 6, online: The Global Breastfeeding Collective webinar: Strength in Numbers: How monitoring breastfeeding policies and programs creates accountability and makes change (more info)
- AUG 7, online: The Critical First Week of Breastfeeding: Strategies for Increasing Infant Health and Equity (more info)
Theme: Nourish, Sustain, Thrive
The 2024 NBM theme, Nourish, Sustain, Thrive, will shine a light on why protecting, promoting, and supporting lactation is so important for the human life cycle, honor the incredible work that organizations are doing to make the world a little more friendly for new parents and families, and highlight how individuals, funders, and policymakers can contribute to a strong and sustainable lactation field.
Organizer: U.S. Breastfeeding Committee
Hashtags: #NBM24 #NationalBreastfeedingMonth #ThisIsOurWhy
Messaging
General
- August is National Breastfeeding Month, and this year’s theme is Nourish, Survive, Thrive. Learn how you can join the celebration of the incredible work that organizations are doing to make the world a little more friendly for new parents and families at https://www.usbreastfeeding.org/national-breastfeeding-month.html.
- Breastfeeding, initiated within the first hour of birth, provided exclusively for six months, and continued up to two years or beyond with the provision of safe and appropriate complementary foods, is one of the most powerful practices for promoting child survival and wellbeing.
- From the day a baby is born, breastfeeding gives them the very best start to life—and the benefits reach far into the future. The nutrition baby gets from mom through her diet in pregnancy and while breastfeeding is the fuel that drives much of the brain’s early incredible transformation and can have lasting effects throughout life.
- 👶🏽 For babies: breastmilk helps build a strong immune system and protects against illness and disease, now and in the future.
- 🤱🏽 For moms: studies show that some cancers, including ovarian and breast cancer, type 2 diabetes, and high blood pressure are less common among women who breastfeed. Globally, optimal breastfeeding would save nearly 100,000 women each year. Breastfeeding is a win-win for moms and babies!
Building a supportive culture
- Breastfeeding is a full-time job in and of itself: a year of breastfeeding equates to a conservative estimate of 1,800 hours in a year. Compare that to a 40-hour work week role at 1,960 hours a year!
- Breastfeeding is not a one-person job. It requires encouragement and support from skilled counsellors, family members, health care providers, employers, policymakers and others.
- Access to paid leave is a critical support: establishing and maintaining exclusive breastfeeding requires that all nursing parents have access to at least 18 weeks, and preferably 6 months or more, of paid parental leave.
- Today in the United States, workers are not guaranteed a single paid day off by federal law, and many aren’t even entitled to unpaid time off. America is one of only six countries in the world — and the only high-income country — without any form of national paid leave.
- Did you know: only one-quarter of all U.S. workers have access to paid family leave from their employer?
- Did you know: the US is a global outlier on paid maternity leave? The US is one of only six countries that offer no federal compensation guarantees for maternity leave. The average length for all other countries is 29 weeks.
- On average, new mothers and birthing people in the United States take 10 weeks of leave. Of that, approximately 20 days are covered through paid sick or personal time, with the rest unpaid.
- The majority of American families are forced to cut short their recovery, transition, and bonding time, all of which is crucial to establishing breastfeeding and supporting child and maternal health. Having scarce or no paid leave contributes to serious health burdens, including delaying babies' immunizations, giving up breastfeeding early, and an increase in postpartum depression rates.
- Access to paid leave is particularly crucial for women, who comprise nearly half of the nation’s workforce and who are often the primary caretaker for children and aging parents.
- Access to paid leave is a feminist issue: women are much less likely to have access to leave that is either partially or fully paid than men, and millions of women who only have unpaid leave go into debt or seek public assistance to manage their commitments.
- The Family and Medical Leave Act protects your job while you recover from birth and care for a new child, but it is unpaid and excludes millions of workers.
- While there’s no federal paid leave policy, there’s a growing number of states that offer paid family and medical leave laws: thirteen states and Washington, D.C. now offer partial wage replacement to workers in businesses of all sizes.
- Although breastfeeding rates in the United States have increased over the past decade, racial disparities persist in each stage of breastfeeding, due to historical, cultural, social, economic, political, and psychosocial factors.
- About three-quarters (75%) of Black infants are ever breastfed, well below the national average of 83%. Non-Hispanic Black, Hispanic/Latino, and multiracial adults are also less likely to breastfeed for 6 months than the national average.
- Black infants have lower rates of breastfeeding at six months, with only 28% breastfeeding compared to nearly 62% of White babies.
- Lower breastfeeding rates are associated with higher rates of infections like acute otitis media gastrointestinal infection among Hispanic and Black populations.
Legal protections
- The Pregnant Workers Fairness Act (PWFA) went into effect last June and requires employers to provide reasonable accommodations for employees before, during, and after pregnancy. Find out more: https://hbr.org/2024/05/the-pregnant-workers-fairness-act-what-u-s-employers-need-to-know.
- The Pregnant Workers Fairness Act’s passage is one of the biggest advances in civil rights law in decades. Find out more: https://msmagazine.com/2024/06/25/pregnant-workers-rights-women/.
- The PUMP Act of 2022 almost entirely closes the coverage gap that left 1 in 4 American people of childbearing age without federal protection of their right to break time and a private space to pump during the workday. It expands the legal right to receive pumping breaks and private space to nearly 9 million more workers, including teachers, registered nurses, farmworkers, and many others. Learn more: https://www.dol.gov/agencies/whd/nursing-mothers/faq.
- Starting this month, pregnant and parenting students have more robust protections under Title IX, include things like a clean, private lactation space and breaks during class to pump milk at school, access to online education, extensions on coursework, and the rescheduling of exams—and much more! Find out more: https://thepregnantscholar.org/titleix-updates-toolkit/.
Events
National WIC Breastfeeding Week
Organizer: the U.S. Department of Agriculture
Hashtags:#WICbreastfeeding, #WICspeaksBF, #WBW2024
Indigenous Milk Medicine Week
August 8 – 14
Theme: Mind. Body. Milk Medicine.
Indigenous Milk Medicine Week was created in 2019 by the Indigenous Milk Medicine Collective. Formerly known as Native Breastfeeding Week, the observance was created to encourage and uplift the diversity of Native breast/chestfeeding experiences.
Organizers: Indigenous Milk Medicine Collective
Follow along on Facebook and Instagram!
Hashtags: #IndigenousMilkMedicine #IndigyMilkHeals
Key events:
Get ready for the inaugural Indigenous Milk Medicine Conference 2024! Join virtually during Indigenous Milk Medicine Week from August 8-14 for a week of education, celebration, and wellness focused on this year’s theme, “Mind, Body, Milk Medicine.” Key speakers, workshops, ceremonies, a virtual 5K, T-shirt fundraiser, and more await you during this transformative event. Don't miss out on this incredible opportunity to learn from Indigenous experts in lactation and wellness.
Check out the Daily Sunrise Ceremony offerings via Facebook and Instagram!
Asian American, Native Hawaiian and Pacific Islander Breastfeeding Week
August 15 – 21
Theme: Bridging the Gaps for AANHPI Families
Asian American, Native Hawaiian, and Pacific Islander Breastfeeding Week was created in 2021 by the Asian Pacific Islander Breastfeeding Task Force. The observance mission is to decrease inequities and normalize chest/breastfeeding in AANHPI communities by improving breast/chestfeeding education and support practices.
Organizers: Asian American Native Hawaiian Pacific Islander Breastfeeding Week
Follow along on Facebook!
Key events
AUG 16: Lactation Community Forum: Bridging the Gaps for AANHPI Families: Join a virtual community forum! Current and up-and-coming AANHPI lactation professional community members will share about their journey to becoming lactation professionals. It will be a casual discussion with an opportunity to engage the audience in how we as a community can bridge the gap in lactation resources for our AANHPI communities.
Black Breastfeeding Week
August 25 – 31
Theme: Listen Up! Reclaiming Our Narrative & Centering Our Stories for Breastfeeding Justice
Black Breastfeeding Week was created in 2014 by a collective of Black leaders from the breastfeeding field and is celebrated annually from August 25-31. The observance was developed as a response to the high black infant mortality rate, the lack of diversity in the lactation field, and unique cultural barriers among Black women, and shines a lot on efforts and initiatives that support breastfeeding among Black families.
Organizers: Black Breastfeeding Week
Follow along on Facebook, Instagram and Twitter!
Hashtags: #BBW24, #BlackBreastfeedingWeek
Key events
- AUG 17, San Diego, CA: Black Breastfeeding Week Celebration (more info)
- AUG 21, online: Sweet Milk & Oats Overnight Oats: Breastfeeding 101 (more info)
- AUG 24, Albany, NY: Black Breast-feeding Week 2024 (more info)
- AUG 26, online: Virtual Workshop: Village Wisdom: Building Community Support for Black Breastfeeding Moms (more info)
- AUG 26, online: Sweet Milk & Oats Instagram LIVE (more info)
- AUG 28, Philadelphia, PA: Exclusive screening of the documentary 'Chocolate Milk' (more info)
- AUG 28, Pawtucket, RI: Lactation Celebration: Black Breastfeeding Week 2024 (more info)
- AUG 31: Chicago, IL: Latch & Stroll: Black Breastfeeding Week 2024 (more info)
Workplace Lactation Week
September 1 – 7
Theme: Policy to Practice: Making Lactation Support a Reality
Workplace Lactation Week was created in 2023. The observance celebrates the contributions of nursing mothers and parents in the workplace and aligns with Labor Day, highlighting the vital role working and pumping parents play in the workforce.
Organizers: Healthy Horizons
Hashtags: #WLW, #WLW2024, #WorkplaceLactationWeek and #PolicyToPractice
Key events
Do you know of a workplace that needs a little love and attention? Nominate them for the Healthy Horizons 7th Annual Lactation Room Contest. A deserving organization will receive lactation equipment, furniture, services, and supplies from Healthy Horizons and our partners. This year there will be 3 prizes for workplaces and lactating parents with a combined value of $20,000! The contest is open through the end of Workplace Lactation Week, September 7, 2024. Parents, employers and advocates are welcome to nominate!
Free Back to Work Lactation & Pumping Class
SEP 6: Join a free virtual class to equip yourself with the knowledge and confidence to successfully pump and return to work. Learn pumping basics, milk storage and handling techniques, tips for creating a comfortable pumping space at work, and how to maintain your milk supply. A lactation consultant will be available to answer your questions. Celebrate Workplace Lactation Week by gaining the knowledge and confidence to successfully continue your lactation journey on Friday, September 6, 2024 at 10am PST / 1pm EST. Register today as space is limited!
Latina/x Breastfeeding Week
September 3 – 9
2024 Tema: Reclamando Nuestra Cultura Por Medio de la Lactancia
2024 Theme: Reclaiming Culture Through Lactation
Semana de La Lactancia Latina was created in 2023. The observance shares stories, uplifts voices, and comes together to celebrate the culture and resilience of Latino communities, bringing awareness to the unique barriers faced by these communities.
Organizers: Latina/x Breastfeeding Week
Find the official social toolkit here.
Follow along on Facebook!
Key events
TBC