World Mosquito Day on 20 August presents an opportunity to raise awareness of the dangers of malaria-carrying mosquitoes, and to shine the spotlight on the ongoing efforts in the fight against the world’s deadliest creature.
Collaborative global efforts to end malaria have saved more than 11.7 million lives and prevented over 2 billion malaria cases since 2000, but our work is not yet done, with half the world still at-risk of this deadly and preventable disease. In the context of biological threats including climate change and emerging resistance to insecticides and antimalarial treatments, we must stay ahead of an ever-evolving parasite and mosquito. To do this, we need increased investment to develop new and transformative tools and innovative approaches to reach the most vulnerable with the right interventions at the right time.
If we stay the course in our commitment to innovation, ending malaria is possible. With robust, urgent investment, we can protect past gains and accelerate progress toward a malaria-free world. Join us to create a buzz this World Mosquito Day!
This toolkit provides a range of messages and materials for partners to use to inform World Mosquito Day activities and support on social media. This toolkit will also be updated regularly to include additional materials and partner updates in the lead up to 20 August.
KEY MESSAGING
The RBM Partnership to End Malaria encourages partners to use the below messaging to present a unified voice across the community on World Mosquito Day.
🦟 Mosquitoes remain the world’s deadliest creatures, responsible for over 600,000 deaths a year according to the 2022 World Malaria Report.
🦟 The ability of the Anopheles mosquito and malaria parasite to constantly evolve has led to drug and insecticide resistance, reducing the effectiveness of existing tools.
🦟 Warmer temperatures caused by climate change are extending transmission seasons and shifting the geographical ranges where malaria-carrying mosquitoes can survive and spread disease, creating new problems for populations who were not previously exposed to malaria.
🦟 Innovation is key to sustaining the progress made in the battle against malaria. Since 2000, sustained investment and global collaboration has resulted in the prevention of 2 billion malaria cases and the preservation of 11.7 million lives, but a combined force of biological threats and climate change have put this progress at risk.
🦟 Eradicating malaria requires more than the current set of tools and treatments. To address these challenges and accelerate progress towards ending malaria, a robust malaria innovation pipeline has been developed through years of research and development. However, lack of funding continues to hold countries back from implementing the tools and lifesaving technologies to the world’s most vulnerable populations.
🦟 It’s imperative that the global community continues to innovate to address drug and insecticide resistance, enhance prevention strategies, improve diagnostics, and accelerate research and development to achieve malaria eradication.
🦟 Innovation directly translates into saving lives. By investing in research and development, we can uncover groundbreaking solutions and tools to prevent, detect, and treat malaria while simultaneously deploying interventions strategically and in combination with existing preventative measures.
🦟 We all have a role to play. This World Mosquito Day, we call on governments, organizations, partners, and individuals to support research and innovation to create a malaria free world.
PARTNER RESOURCES
Partners around the world are marking World Mosquito Day this year with a range of existing digital activations. We encourage partners to show their support by engaging and sharing content across their social channels.
👉 Keep a lookout for Bill Gates’ and David Beckham’s videos with one another, highlighting the importance of continued political support, funding and innovation
👉 Support Target Malaria’s Mosquito Countdown
👉 Keep a lookout for Zero Malaria Football Club’s co-captain videos with Luís Figo and Khalilou Fadiga
👉 Discover the latest insights from Gates Notes for World Mosquito Week
SOCIAL MEDIA
World Mosquito Day provides an opportunity to unite global voices and drive action on social media to raise awareness of the biological threats to the fight against malaria, and create a buzz around new research and innovative tools.
We encourage partners to post, share and interact with other posts highlighting this year’s theme and activities.
Hashtags and tagging
We encourage partners to use the following hashtags in social media posts to join the conversation:
#WorldMosquitoDay
#EndMalaria
#ZeroMalariaStartswithMe
We also encourage partners to tag the RBM Partnership and Zero Malaria channels in social media activity:
Twitter: @endmalaria, @ZeroMalaria
Facebook: @RBMPartnership, @ZeroMalariaOfficial
Instagram: @RBMPartnership, @ZeroMalaria
LinkedIn: RBM Partnership to End Malaria
ASSETS
A “World Mosquito Day” social asset is available below to accompany social posts on the day. The innovation biography template is available for partners to showcase individual work and advancements in the malaria space. Additionally, a series of Q&As with scientists who are driving new solutions in the fight against diseases like malaria will be available to share on social media. The Q&As will explore the latest developments in malaria innovation.
EXAMPLE POSTS
Twitter and Instagram
Did you know that the link between mosquitoes and malaria transmission was first discovered by Sir Ronald Ross in 1897? 🦟On #WorldMosquitoDay, let’s raise awareness, support research, and implement effective strategies to #endmalaria.
An estimated 219 million cases of malaria are recorded every year across the world. This #WorldMosquitoDay 🦟, we must raise awareness of the urgent need for increased funding to #endmalaria.
On #WorldMosquitoDay, we are shining a light on the power of #innovation in the fight against deadly mosquito-borne diseases like #malaria! Today we stand united in our commitment to creating a world where malaria no longer threatens our communities. #EndMalaria
Innovation is the key to achieving malaria eradication🗝 By addressing drug and insecticide resistance, enhancing prevention, and improving diagnostics, we can make significant strides in the fight against malaria. This #WorldMosquitoDay, let’s innovate for a #malariafree world!🌎🦟
Climate change is intensifying the spread of deadly diseases like #malaria🌎🦟As temperatures rise, mosquitoes can thrive in new territories, putting new communities at risk. Tackling the connection between #globalwarming and malaria is crucial for global health.
Facebook and LinkedIn
Global efforts to end malaria have saved more than 11.7 million lives and prevented over 2 billion malaria cases since 2000, but our work is not yet done. If we stay the course in our commitment to innovation, ending malaria is possible. With robust, urgent investment, we can protect past gains and accelerate progress toward a malaria-free world. Join us to create a buzz this World Mosquito Day! #WorldMosquitoDay #EndMalaria
Mosquitoes remain the world’s deadliest creatures, responsible for over 600,000 deaths a year. #WorldMosquitoDay is an opportunity to raise awareness of the dangers of malaria-carrying mosquitoes, and to shine the spotlight on the ongoing efforts in the fight against the world’s deadliest creature. To end malaria once and for all, we must stay ahead of an ever-evolving parasite and mosquito, through continued investment and innovation to deliver improved and transformative solutions to combat this disease and #endmalaria for good. #TimeToDeliverZeroMalaria #ZeroMalariaStartsWithMe
Today we come together on World Mosquito Day, to discuss the importance of tackling one of the world’s deadliest creatures: the mosquito. The mosquito’s impact on global health is immense, claiming more than 600,000 lives each year from malaria alone. Yet, innovators around the globe are responding by exploring groundbreaking techniques, from genetically engineered mosquitoes that reduce populations to advanced data analytics predicting breeding patterns. Today, we call for greater international collaboration to share knowledge and spark action to #endmalaria. #WorldMosquitoDay #EndMalaria
Did you know that #climatechange is creating a new problem for the fight against malaria? Rising temperatures and altered precipitation patterns are expanding mosquito habitats, allowing them to thrive in regions previously untouched by malaria. The migration of mosquitoes to these new territories puts new communities at risk of this deadly disease. In the face of these new challenges, there is an urgent need for collective action and change. Innovation and research has led to the development of several lifesaving and life preserving tools, such as insecticide treated nets and the world’s first malaria vaccine, but limited resources allocated for scaling up these solutions is holding back progress. This #WorldMosquitoDay, we encourage partners around the globe to continue to invest in research and innovate life-saving tools to #endmalaria. The time to scale up national malaria programmes is now.